Mar 2025 – Present · 1 yr

• Leading end-to-end growth and operations for Urban Company’s Cleaning Subscription business in Dubai.
• I drive both acquisition and retention, designing high-conversion onboarding journeys, optimizing subscription health metrics, and executing lifecycle interventions. From daily operations to city-level GTM playbooks, I blend field execution with SQL- and Excel-powered analytics to drive scale.
• With a focus on profitability, customer-centricity, and scalable systems, I’m building a high-retention subscription engine in one of the region’s most competitive service markets.
• Currently building deep visibility into churn, retention metrics to steer strategic decision-making across growth and ops.

Jul 2023 – Present · 2 yrs 8 mos

• Supply chain and operations leader with a proven track record of building and scaling 0→1 initiatives.
• Spearheaded warehousing, first-mile, mid-mile, and inventory planning for the launch of Urban Company’s Wall Panel vertical – blending strategic ops with hands-on execution to create structure from the ground up.
• Leveraged SQL and Excel to build real-time planning tools, performance trackers, and inventory movement systems, ensuring high service levels and efficient resource allocation.
• Known for taking ownership and delivering results in fast-paced, ambiguous environments where speed, structure, and scale intersect.

May 2022 – Jun 2023 · 1 yr 1 mo

• Built and maintained SQL- and Excel-based dashboards to track key OKRs, enabling faster, data-driven decision-making across supply operations.
• Successfully led 3 mega onboarding events, driving partner supply acquisition with a combined turnout of 2500+ attendees.
• Project: Min Util Counseling – Designed and executed a structured 4-step counseling process that improved average provider utilization from 8.2 to 10.5 jobs/week.
• Project: New Provider Success – Spearheaded a performance-driven onboarding program in Hyderabad to improve job acceptance rates by tracking partner performance across the first and second 30-day windows. Achieved a 10% improvement in acceptance vs. legacy cohorts by proactively identifying and churning underperformers.
• Awarded the UC Championship for end-to-end ownership of city operations and delivering significant revenue growth through operational excellence.