Anush Desai

Performance Marketing Manager

Bengaluru, Karnataka, India7 yrs 9 mos experience

Highly Stable

Key Highlights

Expert in growth and retention strategies in gaming.
Proven track record in enhancing player engagement.
Creative storyteller with a background in indie film.

Stackforce AI infers this person is a Growth Marketing Specialist in the Gaming industry with a strong creative background.

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Skills

Core Skills

GrowthRetention MarketingProduct MarketingCreative Direction

Other Skills

ARPUAdvertisingAnalytical SkillsAppsFlyerCinemaCreative Content CreationCustomer AcquisitionCustomer RetentionData AnalysisDigital Marketing ChannelsFilm ProductionGrowth StrategiesLifecycle MarketingMarketing ManagementMarketing Strategy

About

I enjoy solving growth problems and understanding what keeps people engaged. Over the last few years, I’ve worked across acquisition, retention, and product-led strategies in gaming, designing campaigns, shaping contests, and improving features to make products stickier and more rewarding for players. I’m curious by nature and like connecting creativity with data & testing ideas, refining them, and finding what really moves the needle. My approach is simple: keep learning, simplify complexity, and build strategies that scale. Outside of work, I explore storytelling through an indie film collective, which keeps me grounded in creativity and reminds me that behind every metric is a real human choice.

Experience

Games24x7

Associate Manager - Marketing

Jun 2022 – Present · 3 yrs 9 mos · Bengaluru, Karnataka, India · Hybrid

2024 – 2025 · Retention, Monetization & Product-Led Growth
I worked at the overlap of growth and product designing gameplay formats, tightening lifecycle journeys, and making features feel effortless so players keep coming back. Some of the initiatives include :
Shaped gameplay-driven retention (user-driven contests, Loot Zone, Flash, Spinner; segmented formats) → 8–11% ARPU uplift and 2.5 % higher repeat play.
Redesigned Expert Teams feature: improved lineup logic to 99% post-toss accuracy, which drove a ~20% increase in adoption (amplified via creator/influencer integration) improving revenue by 6%
Ran lifecycle reactivation across push, WhatsApp, IVR → +22% reactivation among dormant users.
Cut vendor costs by 62% through negotiation and scope consolidation with no quality trade-offs.
Embedded network effects (follow graph, Topzones, profile updates) to lift session starts and organic stickiness.
Partnered closely with Product, Data, Design, and Legal to ship fast, measure well, and iterate.
2022 – 2024 · Growth Strategy & User Acquisition
Built sustainable acquisition engines with a focus on quality, not just volume.
Built New Partnerships channel from zero, delivering 6% higher acquisitions at ~30% CAC reduction within two quarters for paid channels.
Ran 60+ full-funnel experiments (GPay, Taboola, Snapchat) → 20% reduction in cost per registration and +3.5% LTV.
Tightened attribution & ROI readouts (AppsFlyer) to improve 30/60-day decision-making on creatives, funnels, and channels.
Negotiated and managed 30+ vendors, reducing leakage by ~15% via pricing discipline and performance SLAs.
Built personalized offer flows and segmentation that improved acquisition quality and cohort health.

Retention StrategiesARPUCustomer RetentionGrowth StrategiesAppsFlyerVendor Management+3

Avirbhava studios

Co-Founder & Screenwriter

Jun 2018 – Jun 2022 · 4 yrs · India · Hybrid

Co-founded a creative production company specializing in music videos and indie films while in college.
Wrote and directed multiple films for YouTube, enhancing audience engagement.
Managed a team of over 20 professionals, consistently achieving project goals 10-15% under budget.

ScreenwritingFilm ProductionCreative Content CreationTeam ManagementCreative Direction