Jun 2022 – Present · 3 yrs 9 mos · India

• Local Ferment Co is a micro-brewery and kitchen making all things probiotic! Our beverages are brewed with thoughtfully selected and locally sourced fruits, spices and herbs.
• Our process embodies modern design with an age-old fermentation technique to create a truly sensory experience.

Mar 2022 – Nov 2022 · 8 mos

• If you are a startup in the Climate tech, Healthcare, AI/Data, CyberSecurity, Blockchain / DeFI, Energy, Fin-Tech, Agriculture, Biotech space - we can help you scale.

May 2018 – Present · 7 yrs 10 mos · India

• I help early-stage SAAS startups grow faster and find the right balance between the short term and the long term. If you are looking for a plug-in head of marketing to help you set up the foundation of marketing and give your marketing team direction, I'd love to chat with you.
• I work with businesses across different industries and focus on product positioning (SMB & Enterprise), lead generation, and customer engagement.

Jul 2017 – Apr 2018 · 9 mos

• Managed and scaled lead generation and customer engagement programmes for the Freshdesk product

Jul 2016 – Jul 2017 · 1 yr

• Product manager for a product called Glowboard (www.glowboard.io) (now deprecated) - a free tool that was created to drive leads for the Freshdesk product.

Jun 2015 – Jun 2017 · 2 yrs

Sep 2014 – May 2015 · 8 mos

• Focussed on selling Adsense and DoubleClick to publishers in North America

Jan 2013 – Jun 2013 · 5 mos

• Worked with the YouTube research team to automate a part of the process of reach out to top accounts saving significant time for sales teams.

Oct 2010 – Aug 2014 · 3 yrs 10 mos

• Managed a portfolio of strategic partners that offer Google advertising (Search, Mobile, Display, Video) to 100k+ small-medium local businesses.
• I was responsible for driving implementation of performance improvement initiatives for partners and improving same store growth within the channel. I worked closely with the leadership team at the partner end to increase product adoption rates and advised partners on churn retention strategies.
• Over the 3.5 years I spent on this team, I was able to achieve the following:
• 300% increase in mobile revenue for my partner portfolio by identifying pitching custom solutions
• 70% increase in Adwords feature adoption impacting 700+ customers by leading an initiative to drive changes to the agency platform
• Increased ARPA (average revenue per account) by 20% for top spending partners by defining growth plans and overseeing execution
• Mitigated partner suspension risk leading to significant revenue save for the partner network - by working with developer teams to automate ad disapproval dashboards to partner base.
• Drove adoption of Adwords products by designing and conducting over 50 partner webinars to large mixed audiences
• In addition to this, my responsibilities included:
• Supporting partner teams sales representatives with market intelligence reports to assist with their go-to-market strategy.
• Developing account strategy for partners by identifying revenue-generating solutions in line with partner business goals
• Assisting partners in acquisition drives through market analysis

Feb 2010 – Sep 2010 · 7 mos

• Worked on initiatives to improve automation of ad review - for text, display and TV Ads.
• Assisted the ad review management team on a customer satisfaction project to streamline ad review process

Dec 2008 – Jan 2010 · 1 yr 1 mo · Bengaluru Area, India

• My role involved analyzing audience behaviour on social media and crafting strategies to initiate brand awareness across different social media platforms such as Twitter and Facebook. I conducted market research for new brand launches - for Regalix's client portfolio and executed reputation monitoring plans for brands post launch.
• As part of my role, I also mentored new hires and was responsible for the team meeting weekly targets