Jun 2025 – Present · 9 mos

• Researcher and Lecturer at the University of Barcelona

Dec 2018 – Jun 2025 · 6 yrs 6 mos

• Adjunct Professor in the Department of Business at the University of Barcelona, Faculty of Economics and Business. Teaching the subject of Business in the 2nd year of the Degree of Computer Engineering and the double degree of Computer Engineering and Mathematics. Coordinator of the subject.

Oct 2024 – Jan 2025 · 3 mos · Barcelona, Catalonia, Spain · On-site

• Marketing professor

Sep 2023 – Aug 2024 · 11 mos · Barcelona, Catalonia, Spain · On-site

• Adjunct Professor of Principles of Digital Marketing in IQS School of Management

Jan 2024 – Present · 2 yrs 2 mos · United States · Remote

• SI Managing Editor The Consumer Psychology of Ethics in the Age of Artificial Intelligence

Apr 2021 – Present · 4 yrs 11 mos · Barcelona, Catalonia, Spain

Feb 2021 – Present · 5 yrs 1 mo · Barcelona, Catalonia, Spain

Feb 2021 – Jun 2025 · 4 yrs 4 mos · Barcelona, Catalonia, Spain

Jul 2020 – Jun 2025 · 4 yrs 11 mos · Barcelona, Catalonia, Spain

• Holding Group

Oct 2014 – Jul 2016 · 1 yr 9 mos · Barcelona Area, Spain

• Director of the Commercial Area. Responsible for designing, defining, implementing and managing strategic commercial policies and objectives in order to achieve the company's general objectives both nationally and internationally. Member of the management team. Reports to the founder and CEO of the Company.

Jan 2003 – Sep 2014 · 11 yrs 8 mos · Gavà, Barcelona

• Director of the marketing department in Spain. In charge of defining global and commercial marketing strategies including pricing, packaging, advertising, training needs and online marketing. Definition, elaboration, execution and evaluation of the different innovation projects generated in the company, encompassing all product categories, all business areas and all channels and interacting at all levels of the oorganization. Market analysis, trends and competitor monitoring. Identification and proposal of new business opportunities. Selection of suppliers for new products and previous study (business case) to verify the feasibility of the project. Administration and control of the annual budget. Reporting to general management and to the head office. Member of the Management Team.

Nov 2002 – Dec 2002 · 1 mo · Barcelona Area, Spain

• Product Manager of KUKA Spain. In charge of updating the marketing plan. Marketing budget control. Preparation and follow-up of different marketing materials. Responsible for the internal and external Web. Benchmarketing.

Mar 2001 – Jul 2001 · 4 mos · Barecelona

• Assistant Marketing Director in Spain for HP Networks. Preparation, realization and follow-up of different events such as seminars, fairs, etc. Coordination of the incentive program. Responsible for the internal and external Web. Monthly sales analysis and statistics.

Jan 2001 – Oct 2002 · 1 yr 9 mos · Sta. Margarida i els Monjos, Barcelona

• Responsible for the marketing department in Spain. In charge of defining global and commercial marketing strategies. In charge of the realization and updating of the marketing plan.
• Evaluation, presentation and control of the marketing budget. Realization of a territorial strategic plan. Market research. Negotiations with large-scale distributors. Periodic reports to the head office.

Mar 2000 – Mar 2001 · 1 yr · Vilafranca del Penedès, Barcelona

• Commercial. Sales, attention, control and personalized management of each client. Making marketing proposals and SWOT analysis for different campaigns carried out from the office as well as reporting for the various loyalty programs. Database exploration, selection of the Target Group to be worked on.

Jul 1998 – Jan 2000 · 1 yr 6 mos · Vilafranca del Penedès, Barcelona

• Assistant. Control according to Bank of Spain regulations and settlement of transfers from abroad. Accounting of foreign currency remittances. Declaration to the Public Treasury and settlement of import remittances.

Jun 1996 – Oct 1997 · 1 yr 4 mos · Vilafranca del Penedès, Barcelona

• Assistant. Registration, analysis and execution of the different advertising proposals and budgets. Control x-ante and ex-post of the quality and cost of the financed advertising. Cooperation in the different advertising campaigns carried out by the entity. Participation in the organizing team of the protocol of the inauguration of the new central services of the mentioned firma.