Jan 2020 – Jun 2021 · 1 yr 5 mos

• Responsible for leading the team to grow Three's market share through delivery of all KPIs outlined in the P&L for the SoHo and SME business segments. Responsible for determining the development of disruptive go to market propositions, development and implementation of the channel strategy, full commercial sign off and responsibility for customer care and experience to improve and maintain customer satisfaction.

Jul 2018 – Jan 2020 · 1 yr 6 mos

• New segments are responsible for finding new growth opportunities for Three, assessing them and then bringing the most compelling to life through whatever business transformation might be required.
• My primary focus is to review the B2B marketplace which is one of the best briefs of my career. A blank sheet of paper, a known challenger and a brand that promises to Free the Fun.
• Alongside B2B there a many other really exciting opportunities to drive growth that I am looking at. If you feel that you have something you can offer Three as a partnership, product/service or as an employee please get in touch.
• Exciting times...

Apr 2016 – Jan 2020 · 3 yrs 9 mos

• To support the UK’s dynamic business landscape, consumer-led customer expectations and changing market conditions, Vodafone UK is putting itself into the heart of business communities through a regional roll-out of its enterprise organisation putting its people into the heart of where our customers operate.
• Dedicated teams have been stationed across 8 regional hubs to enable Vodafone to serve organisations of all shape and size, from SME to Public Sector, mid market and larger corporates within their own locality.
• Having worked on the strategy and roll-out of this enterprise-wide transformation, I am responsible for creating the marketing strategy aligned to commercial performance, which drives regional awareness and market growth based asset strengths and marketing insights and which enables our sales channel to succeed. Alongside the marketing strategy I am responsible for identifying and pursuing opportunities to drive regional business forward and address critical issues hindering our success.

Feb 2015 – Mar 2016 · 1 yr 1 mo

• I head up the Private Sector Marketing team and am responsible to delivering both strategic and tactical marketing activities which actively support our sales colleagues through demand generation, increased pipeline velocity and alignment to target.
• Reporting to Head of Private Sector Enterprise Sales ensures total integration and immersion into the sales organisation enabling us to react faster, engage more effectively and ultimately get closer to our customers.
• Passionate about delivering insightful sales enablement to our colleagues which excite, educate and translate technology to customer conversation to enable heightened engagement, imperative for strategic business conversations in a converged world.

Jun 2014 – Jan 2015 · 7 mos

• I am responsible for the overarching strategy and plan into the Enterprise market, covering both public and private. The customer journey is of paramount importance and devising a logical and engaging journey to engage and win hearts and mind is at the core the output.
• But creative execution and innovative engagement strategies to take UK's most valuable brand into the heart of the enterprise audience to generate engagement is essential. And ensuring our creative execution is world-class each and every time is paramount.

Jul 2011 – May 2014 · 2 yrs 10 mos

• For the past 14 months I have been AD on the O2 account, one of the largest accounts within TMP. With a team of 4 supporting we were responsible for demand generation combined with lead generation via our Inside Sales team of 3 callers, creation of the marketing laydown plan spanning Joined Up People and Joined Up Customers, creation of the 6 capability model and multiple ad hoc campaigns and tactical activity.

Jan 2011 – Jan 2011 · 0 mo

May 2006 – Jul 2011 · 5 yrs 2 mos

• Working as a consultant with Reef I acted as Client Services Director scoping new business opportunities, leading pitches and embedding a professional and strong account management structure.
• Reef is a highly creative design agency specialising in fashion and interior market so clients were a who's who of the high street; The White Company, Crew Clothing, Sweaty Betty, Vie At Home, Lombok and much much more. Working with such brand driven organisations and being responsible for ensuring the brand was true at each touch point (from photography, mail order design, PoS and more) was a huge undertaking but an amazing experience.

Jan 2003 – Jan 2005 · 2 yrs

May 2002 – Jul 2011 · 9 yrs 2 mos

• The concept of Pebble was to use the skills, experiences and network gathered over 8 years marketing and event career to deliver a more structured and compelling access to good marketing for SMBs.
• Along the way I worked with Business Link Surrey helping Surrey businesses challenge their business strategy, marketing opportunity and sales integration. During that period I was introduced to Reef Communications where I resided as Client Services Director for 2 years leading business development and bringing some B2B approaches into the glamourous world of B2C fashion houses including The White Company, Crew Clothing, Long Tall Sally, Sweaty Betty and much more.

Jan 2002 – Jan 2004 · 2 yrs

• Working with David Haward, MD, on the Siebel account and leading new business wins.

Jan 1997 – Jan 2002 · 5 yrs

• As the fastest growing B2B agency I was AD one the Sun Microsystems account supporting development and launch of Java in the UK. During my time on the Oracle account there was an opportnity to create an events divsion which I set up and lead.

Jan 1995 – Jan 1998 · 3 yrs