Dec 2022 – Sep 2023 · 9 mos · Lahore, Punjab, Pakistan · On-site

• Spearheaded the creation of the Shopify e-commerce platform for the company, resulting in increased online sales and streamlined customer experiences.
• Successfully managed the company's social media platforms, developing a strong brand identity and business persona through engaging and compelling marketing content.
• Led the branding and marketing campaigns to launch the company's sports products, resulting in increased visibility and sales.
• Led all the branding and marketing details of the company's original products using influencer marketing.

Aug 2021 – Jun 2022 · 10 mos · United States

• Conducting lead generation task for Dynatuners by analyzing and researching more than 2000 primary leads through various professional platforms using organic research methods. Some of these were later converted into MQLs by the sales department.
• Leding the company's website landing page development project by collaborating with the web development and graphics department and by implementing the sales funnel on the marketing mockup.
• Executed the social media marketing plan for the company by brainstorming social media posts, infographics, and trends to develop a social media calendar accordingly.
• Inspected and approved all the content before being published on the website to ensure the template and marketing checklist is being met while collaborating with the content writers and the project manager.
• Corresponded with the graphics head to monitor the graphical content quality and tailored the graphics to make it marketable.
• Conducted a product conceptualization cycle with the team for the formation of new MES product hitting the market requirements and pain points.

Jun 2021 – Jul 2021 · 1 mo · United States

• Developing and designing the marketing mockups for the landing pages of the company.
• Constructing and Implementing sales funnel on digital platforms.
• Formalizing a social media campaign around the focus product to increase the outreach of the company.
• Analyzing the content strategies to suggest improvements through extensive research.

May 2021 – Dec 2023 · 2 yrs 7 mos · United States

• Restructuring the department to define the organizational hierarchy and job descriptions for all the designations to give direction to the employees' efforts.
• Directing and implementing an MQL strategy to generate more than 6000 leads for the company over a short span of 3 months.
• Introducing and hiring new 10 designations to the team based on the long-term marketing strategy developed while coordinating with the company's CEO.
• Strategizing and executing first ever KPIs based pay scale for the new designations by developing standards to measure performance and shift the department towards performance marketing in the longer run.
• Composing and implementing performance analytics documents to evaluate the overall standing and performance of the department and its segments over time.
• Drafting and overseeing a social media outreach plan while coordinating with the social media manager to set a direction for the department's social media efforts, leading to increased traction and prospect outreach.
• Pioneering the new content strategy for the company by leading a team of copy writers and technical writers to implement an inbound marketing funnel and white hat SEO practices on the content.

Aug 2021 – May 2022 · 9 mos · Lahore, Punjab, Pakistan

• Collaborating with the student success department at LUMS to pilot the CSO student support program.
• Guiding the students regarding career-related queries.
• Supporting students in developing effective resumes, CVs, and cover letters.
• Conducting workshops on career planning.

Jul 2021 – Jun 2022 · 11 mos

• Reorganizing the hierarchical structure of the society to make it more action-oriented and value-driven.
• Curating and executing a series of panel talks and social media campaigns under the name of “Rejuvenating the Spirit of Culture” to celebrate and empower the dying cultures of Pakistan.
• Leding a team of more than 35 cultural enthusiasts coordinating with 6 independent departments to execute 2 major events, more than 8 general body meetings, and a series of "rejuvenating the spirit of culture."
• Devising and executing a social media yearly promotional plan, including postings for all the cultural days and events to increase the outreach breaking the records of the last 3 years on society's official social media platforms.
• Leding and executing all the managerial and coordinating efforts for all the events conducted throughout the year.
• Leding the event and collaborating with more than 5 significant societies at LUMS to execute “Apni Boli Bol," one of the most significant event conducted on campus to promote and celebrate the colorful and diverse languages of different regions of Pakistan.

Aug 2020 – Sep 2021 · 1 yr 1 mo

• Leading a team of assistant directors and members.
• Working on the improvement of the sponsorship proposals.
• Updating the database of contacts of the potential sponsors.

Feb 2021 – Mar 2021 · 1 mo · Lahore, Punjab, Pakistan

• Spearheaded the strategic gap analysis of the company by compiling and evaluating quantitative observations gathered through interviewing different representatives of all the departments in the company.
• Managed more than 20 screening interviews for key managerial positions in the company.
• Executed an HR strategic map by analyzing the results gained through the gap analysis conducted during the internship period.
• Orchestrated an organizational development plan to work on the improvement of the human capital of the company.

Aug 2020 – Aug 2020 · 0 mo · Lahore, Punjab, Pakistan

• Interacting with the residents of the designated area and collecting more than 100 pieces of clothes while keeping a formal record of the collection details.
• Distributing the clothes in distribution areas while updating the record of the recipients.

Apr 2020 – Apr 2020 · 0 mo · Lahore, Punjab, Pakistan

• Worked on the LUMS open day while coordinating with the Marketing department at LUMS. Successfully lead more than 5 campus tours while working with other campus tour guides.

Aug 2019 – Aug 2020 · 1 yr · Lahore, Punjab, Pakistan

• Planning and approving a project focused on reducing the food wastage on the campus. Mainly focused on the hostel areas of the campus.

Jul 2019 – Jul 2019 · 0 mo · Lahore, Punjab, Pakistan

• Collaborated with the NOP team to conduct 14 days session for more than 500 students from all over Pakistan.
• Coordinated with the NOP team to conduct two main events during the NOPSCS’19.
• Conducted interactive sessions and resolved the academic and campus issues of more than 60 students while working as a section head.