Jul 2024 – Present · 1 yr 8 mos · Portland, Oregon Metropolitan Area · Hybrid

• Cohort-Based Leader Labs: Weekly accountability cohorts for public-sector leaders and entrepreneurs. Keeps leaders out of the weeds and consistently shipping priorities. Participants report sharper focus and on-time goal delivery.
• Practical Leadership Workshops: Builds self-awareness and feedback fluency so managers lead with clarity and trust. Uses experiential exercises, targeted reflection, and pre/post commitments to drive adoption.

May 2024 – Apr 2025 · 11 mos

• Career Propulsion helps elevate careers by leveraging data, storytelling, and networking to land executive-level jobs without wasting time, energy, and effort.

Jan 2024 – Aug 2024 · 7 mos

Jan 2022 – Present · 4 yrs 2 mos · Remote

• Insight To Action Systems: Coach senior operators through role expansion and decision velocity; Client feedback trends show +70% sharper clarity/focus and +40% stronger confidence. Results stick via structured goal setting, written plans, and weekly check-ins. Debrief 360s and assessments (Hogan, MBTI, CliftonStrengths) and convert insights into weekly operating rhythms.
• Promotion Readiness & Career Inflections: Accelerates high-potential leaders toward senior-level promotions, guiding numerous Director to VP transitions through $100k compensation increases, leveraging authentic narrative reframing, strategic interview prep, and stakeholder mapping for clients at organizations like Johnson & Johnson and Moloco.

Jan 2022 – Aug 2023 · 1 yr 7 mos

Jan 2022 – Jun 2022 · 5 mos

• Managed/coached 10-person team on marketing ops, client strategy, and exec storytelling; lifted delivery performance & team clarity 30%; strengthened enterprise relationships (Fitbit, Demandbase, ServiceChannel, Kong).

Sep 2021 – Jan 2024 · 2 yrs 4 mos

Jun 2021 – Jan 2024 · 2 yrs 7 mos

Nov 2020 – Jan 2022 · 1 yr 2 mos

• Crafted and executed comprehensive marketing strategies aligned with business objectives, increasing revenue acceleration, market reach, and engagement.
• Cultivated and led a high-performing marketing team, creating a culture of psychological safety, collaboration, and innovation.
• Revolutionized lead management strategy in collaboration with the sales team, introducing new lead scoring, routing, and SLAs, enhancing lead quality and accelerating sales cycle.
• Implemented a robust analytical framework using MadKudu and HubSpot, improving tracking and reporting on analytics and ROI.
• Developed a net-new webinar series that boosted event registrations 7-fold and generated $700K in pipeline revenue in one quarter.

Sep 2018 – Nov 2020 · 2 yrs 2 mos

• Spearheaded account upselling strategies, generating over $2M in revenue, showcasing a proven capacity for driving substantial revenue growth.
• Orchestrated a stakeholder management strategy for key accounts, enhancing client relationships and resulting in an increase in client satisfaction and retention.
• Championed the professional development of the account executive team, leading to an increase in team performance and a direct contribution to organizational growth.
• Developed and implemented targeted Account-Based Marketing (ABM), lead management, and demand generation strategies for major accounts like SAP Concur, Microsoft, Enerbank, Google, and Checkr.
• Led client change management initiatives, delivering strategic solutions resulting in enhanced adaptability, operational efficiency, team collaboration, and productivity.
• Designed and led team training initiatives to boost skills and collaboration, enhancing team performance and learning culture.
• Identified and addressed diversity, equity, inclusion, and belonging (DEI&B) gaps, establishing an internal Employee Resource Group (ERG) aligned with organizational values and commitments, leading to an increase in employee engagement in DEI&B initiatives.

Nov 2016 – Aug 2018 · 1 yr 9 mos

• Evaluated client needs and delivered strategic demand generation strategies resulting in a clear path for execution and reduction of in-house marketing spend
• Developed and executed client demand generation strategies as team lead, managing 10+ accounts
• Highlighted increased client ROI through tracking and evaluating results of campaigns
• Developed internal client-facing team through 1:1 management and mentorship
• Contributed to growth of Square 2 Marketing through cultivating, maintaining and growing strong client relationships

Aug 2014 – Nov 2016 · 2 yrs 3 mos

• Led marketing team and oversaw planning and execution of all demand generation and marketing operations efforts (HubSpot/SFDC)
• Implemented SEO tactics and best practices resulting in increasing organic listings for selected keywords to top of page 1 on Google
• In 12 months, grew social media followers from under 1000 to ~5000
• Developed and implemented lead management and lead scoring process within HubSpot and SFDC, resulting in increased sales/marketing alignment, funnel efficiency, accurate revenue attribution, increased MQLs, SQLs, Opportunities and revenue
• In 12 months, grew blog subscribers 200%
• Developed multiple full-funnel, persona-based nurtures increasing velocity of funnel progression, number of sales-ready leads, opportunities and revenue

Sep 2012 – Aug 2014 · 1 yr 11 mos

• Assisted with planning and execution of all digital marketing efforts (inbound & outbound)
• Responsible for day-to-day execution and growth on social media and blogging platforms
• Helped manage and spearhead rebranding initiatives including website design, messaging and build resulting in an SEO optimized, conversion-friendly website.
• Provided client digital marketing strategy and execution support in relation to demand generation efforts

Jan 2014 – Present · 12 yrs 2 mos

• Applied RevOps & GTM Education at Scale: Designed and taught experiential, market-aligned programs featured at Universities like UC Berkeley, UT Austin, and UVA. Turned lead management, systems thinking, and pipeline analytics into hands-on practice. Adopted by 2,000 plus students across RevOps, marketing strategy, and sales enablement.
• Cohort Operations & Learner Success: Supported live sessions as a classroom facilitator (moderation, engagement, troubleshooting), improving participation and completion consistency across cohorts.

Dec 2013 – Sep 2015 · 1 yr 9 mos · Portland, Oregon Area