Pranay Aluria — Digital Marketing Specialist

I have been into digital marketing since 2013 and absolutely love it. I have a very interesting story about how i ended up in digital marketing after completing my engineering in computer engineering. Story at the end of the description. I was born & brought up in New Delhi, India. I graduated from NSIT ( Delhi ) which is among the top 15 engineering colleges in India. Post graduation, I have worked with some of the biggest startups in India & the Middle East. ( Lenskart.com & Wadi.com ). I have worked in digital marketing space in areas such - - Google Ads - Meta Ads - Search Engine Optimisation - Linkedin / Quora Ads - SMS / Email / Whatsapp Marketing - Content Marketing - Web Analytics - CRM / Retention / Reactivation - Growth Marketing - Content Creation I have also worked for one of the biggest performance / digital marketing agency working with clients ranging from Real Estate, BFSI, E-Commerce, Automotive, B2B SAS. I have managed digital marketing spends more than 50 Million USD driving business growth for all my clients and companies. My core expertise & experience lies in solving extensive business problems and driving growth. I have been responsible for driving growth & revenue upwards of 200 Million USD for my previous companies & clients. I am a passionate content creator & always learning about creator economy space. I have 56k followers on my Instagram where i talk about digital marketing & online businesses. I am extremely passionate about digital marketing, startups, and social media. I am always looking to provide insights, tips, and learnings related to startups, marketing, branding & personal growth. I am constantly reading, meeting, and networking with people with similar interests and in a similar field. Always looking to learn and grow. How I ended up in the digital marketing space? I was giving interviews for programming/coding-related roles. ( Because that's what I graduated in. Not I was interested in programming roles. ) After failing 42 interviews, I landed an internship with Lenskart.com ( Biggest Eyewear company in India ) They felt my analytical & other skills were better for a marketing role. Fell in love with digital marketing 2 weeks into the internship. Got the permanent job role 3 months later. Since then, I have never looked back and loved every day in the field of digital marketing. P.S - Views & Posts On Linkedin Are My Personal Views & Not The Views Of My Employer.

Stackforce AI infers this person is a Digital Marketing Expert with a strong focus on EdTech and performance marketing.

Location: Bengaluru, Karnataka, India

Experience: 13 yrs 9 mos

Skills

Crm Marketing
Search Engine Optimization (seo)
Performance Marketing
Digital Marketing

Career Highlights

Managed over $50 million in digital marketing spends.
Drove revenue growth exceeding $200 million.
Built a user base of over 10 million for educational programs.

Work Experience

Tally Solutions Pvt Ltd

AGM - Digital Marketing (1 yr)

Great Learning

AGM Marketing (2 yrs 3 mos)

Senior Manager - Marketing (3 yrs 2 mos)

iProspect

Strategist - Paid Media (1 yr)

Wadi.com

Manager - Digital Marketing (2 yrs 3 mos)

Urban Company (Formerly UrbanClap)

Marketing Manager (5 mos)

Lenskart.com

Online Marketing Analyst (1 yr 6 mos)

Rotaract International district 3010

Director of publicity (11 mos)

Zone Rotaract Representative (ZRR) (2 yrs 1 mo)

Rotaract Club Of NSIT

Secretary (1 yr)

LG Electronics

Intern (1 mo)

Education

Bachelor of Engineering (BEng) at Netaji Subhas Institute of Technology

CBSE at Apeejay School, Pitampura

Pranay Aluria

Digital Marketing Specialist

Bengaluru, Karnataka, India13 yrs 9 mos experience

Highly Stable

Key Highlights

Managed over $50 million in digital marketing spends.
Drove revenue growth exceeding $200 million.
Built a user base of over 10 million for educational programs.

Stackforce AI infers this person is a Digital Marketing Expert with a strong focus on EdTech and performance marketing.

Contact

Skills

Core Skills

Crm MarketingSearch Engine Optimization (seo)Performance MarketingDigital Marketing

Other Skills

AnalyticsBrandingCContent CreationContent MarketingData StructuresE-commerceEmail MarketingEnglishFunnel OptimizationGoogle AdsGrowth MarketingLanding Page OptimizationLeadershipLinkedin / Quora Ads

About

Experience

Tally solutions pvt ltd

AGM - Digital Marketing

Mar 2025 – Present · 1 yr · Bengaluru, Karnataka, India · Hybrid

Leading all things digital for India business.

Great learning

2 roles

AGM Marketing

Nov 2022 – Feb 2025 · 2 yrs 3 mos

In last 5 years, I have worked on multiple projects to grow professionally. Organization also grew from 400 people to more than 2000 people.
Initially I worked only on performance marketing roles. However, I was handed roles in SEO & CRM also.
My role enabled me to work across different functions such as product, tech, sales, brand, social media, analytics to drive north star metric i.e Revenue across 140+ countries.
Worked on SEO & CRM for our paid programs
For CRM used, Webengage to nurture the leads
Channels used Email, SMS, WhatsApp, App Push, Web Push
Managed a user base of 10 million+ to generate and nurture leads.
Generated revenue of xxx million inr from various products and CRM activities
Improved leads engagement and generated SQL & MQL to improve conversions by 60%
Designed customer journeys & automations to drive more scale & efficiency for CRM activities
Tools - Google Ads Manager , Meta Ads Manager , Google Analytics, Mixpanel Ahref, Semrush, Tableau, Search Console, Webengage

Email MarketingWhatsapp marketingSms marketingCRM marketingSearch Engine Optimization (SEO)

Senior Manager - Marketing

Sep 2019 – Nov 2022 · 3 yrs 2 mos

Managed performance marketing for PG program
Reduced the CAC to 1/3rd by improving the leads quality and sales process
Worker on paid search, meta ads, linkedin ads to drive MQLs
Reduced the CPLs by 50%
Built Great Learning Academy from 0 to 10 million+ registered learners
Managed a team of 14 members for Content & SEO
Great Learning Academy is a freemium product aimed at reducing CAC for the company
Launched 1000+ free courses across 170+ countries to drive growth
Worked on SEO, App Marketing, Influencer Marketing, Product Development
0 to 10x growth led to revenue xxx million inr with single digit CAC%

Performance MarketingDigital MarketingBrandingOnline MarketingMarketingMobile Marketing+3

Iprospect

Strategist - Paid Media

Jul 2018 – Jul 2019 · 1 yr · Bengaluru, Karnataka, India

Managing & Strategizing all aspects digital paid media for clients
Clients - WeWork, Royal Sundaram, Tally Solutions
Regions India, Middle East, Apac,
Media Planning, Performance Marketing & Business Growth for the clients
Client servicing, account management

Wadi.com

Manager - Digital Marketing

Mar 2016 – Jun 2018 · 2 yrs 3 mos · Gurgaon, Haryana, India, UAE, Saudi Arabia

Leading All Re-marketing, Paid Social , App Marketing , Display for Customer Acquisition Across Categories
Overall Marketing Strategies, Roadmap & Execution for Electronics & Mobiles Categories.
Campaign Strategizing & Execution Across Channels - Google Display Network, YouTube ads, Paid Search, Twitter, Facebook, Snapchat, Email, App, Organic Search, Affiliates for Electronics / Mobiles categories.
Analyzing Large & Complex Data Sets

Urban company (formerly urbanclap)

Marketing Manager

Jul 2015 – Dec 2015 · 5 mos · Gurgaon, India

· Strategizing and implementing Search Engine Marketing from scratch.
· Making SEM 12-15 % contributor of overall customer acquisitions.
· App install campaigns and analytics.
· Increase in conversion rates and customer requests through seo friendly landing pages.
· Strategizing SMS marketing .

Lenskart.com

Online Marketing Analyst

Dec 2013 – Jun 2015 · 1 yr 6 mos · Faridabad Area, India

· Managed , strategized ,optimized , analyzed social media marketing , remarketing , search engine marketing , display marketing
· Increased conversion rate by 160 % and ROI by 210 % for Paid Social
· Key focus on increasing the CTR and understanding algorithm of facebook / twitter marketing.
· Funnel analysis and product sorting analysis for Eyewear , Sungalsses & Contact Lense categories
· Hands on experience of adwords.
· Account restructure, increase in conversion rates.
· Increased conversion rate by 15% with the help of display campaigns.
· Deep knowledge of programmatic and RTB capabilities.
· Increase in ROI by 60% of programmtic/ RTB/ CPA led affiliates.

Rotaract international district 3010

2 roles

Director of publicity

Promoted

Jul 2012 – Jun 2013 · 11 mos

Managed the publicity of events to all subsequent rotaract and rotary clubs of delhi.

Zone Rotaract Representative (ZRR)

May 2011 – Jun 2013 · 2 yrs 1 mo

Managed and administered working of various rotaract clubs of delhi pertaining to a particular zone such as west zone and south zone (divided with reference to topography of delhi). Took the responsibility of head of zrrs and Worked along with other zrrs so as to ensure active working and participation of all the rotaract clubs of delhi.

Rotaract club of nsit

Secretary

Jun 2012 – Jun 2013 · 1 yr

Managed events and functioning of Rotaract club of N.S.I.T Regency. Looked after the funds and corporate relations of the club. Involved ngos and other rotaract clubs for having collaborative events.