Abhilasha Rathore

CEO

Gurugram, Haryana, India2 yrs 11 mos experience

Key Highlights

Achieved 43% CTR boost in digital marketing campaigns.
Successfully managed end-to-end recruitment for major clients.
Organized impactful events like TEDx and Kanyathona.

Stackforce AI infers this person is a Digital Marketing and CRM specialist with experience in event management and community outreach.

Contact

Skills

Core Skills

Digital MarketingSeoCrm ManagementSalesRecruitmentBusiness DevelopmentEvent PromotionContent WritingCommunity Engagement

Other Skills

Candidate ScreeningCommunity OutreachContemporary DanceContent DevelopmentConvincing PeopleCustomer Relationship Management (CRM)DanceData AnalysisEvent PlanningGoogle Analytics & ROI TrackingLead GenerationMarket ResearchMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPoint

About

Living by the quote "Nothing worthwhile comes easily. Work, continuous work and hard work, is the only way to accomplish results that last." — Hamilton Holt I am currently pursuing MBA at BITS School of Management, my foundation in BBA from the Institute of Finance & International Management helped me direct my interest towards pursuing MBA. Post my BBA I started working at DSJ Keeplearning, where I embraced CRM management, utilizing LeadSquared and Nopaper Forms to foster meaningful customer interactions. During my next job at Crecer Media, I delved into digital marketing, crafting strategies that delivered a remarkable 43% CTR boost and an impressive 28% ROI surge. Beyond the digital realm, my journey took diverse turns—from sales and marketing endeavours to the heartfelt cause of an NGO. During the three years of my graduation I got the opportunity to stage impactful events like Kanyathona and TEDx. Apart from this I have always been involved in sports and have even clinched medals in various state level competitions . These experiences shaped my interest and I found myself gaining a deep interest in marketing and sales.

Experience

Aditya birla group

Leadership Associate

Jun 2025 – Present · 9 mos

Aditya birla group leadership programs

Summer Intern

Apr 2024 – May 2024 · 1 mo · Delhi, India

Led primary research with 130+ stakeholders, identifying pain points and industry trends.
Developed and implemented the National Awareness Campaign, targeting over 100 stakeholders.
Launched pilot projects with leading hotel chains, achieving 20% energy savings as proof of concept.
Collaborated with teams to define long-term goals, focusing on minimizing import dependency via local partnerships.

Crecer media

Digital Marketing Executive

Jun 2022 – May 2023 · 11 mos

Increased Click-Through Rate (CTR) by 43% for YouTube and website campaigns through targeted marketing strategies.
Enhanced website engagement by optimizing it via WordPress, Open Element, and Wix.
Achieved a 28% ROI for a food blogger by analyzing KPIs and implementing effective marketing campaigns.

Digital MarketingSEO CopywritingContent DevelopmentWebsite OptimizationSEO

Dsj keeplearning

Marketing Process Executive

Oct 2021 – May 2022 · 7 mos · Bangalore Urban, Karnataka, India

Leveraged CRMs like LeadSquared and Nopaper Forms for optimized customer interactions.
Increased lead nurturing efficiency with 50+ automations across all stages of the sales funnel.
Reduced client expenses by 8% through the successful onboarding of a new CRM tool, LeadSquared.

Customer Relationship Management (CRM)Lead GenerationSales ProcessesCRM ManagementSales

Hirexa solutions private limited

Recruitment Intern

Apr 2021 – Sep 2021 · 5 mos · Bengaluru, Karnataka, India

Managed end-to-end recruitment for clients such as Mphasis, HP, and Infosys, ensuring smooth talent acquisition processes.
Delivered timely recruitment activity reports to empower stakeholders with insights for decision-making.
Reduced hiring risks by conducting detailed reference checks and ensuring quality hires with verified credentials.

Recruitment ReportingCandidate ScreeningRecruitment

Shine projects

Business Development Intern

Oct 2020 – Nov 2020 · 1 mo

Conducted research through surveys to provide insights for strategic decision-making.
Contributed to meetings and workshops, driving team success with innovative ideas.
Evaluated sales performance against targets and identified opportunities for growth and improvement.

Market ResearchSales ProcessesBusiness Development

International mun

Campus Ambassador

Aug 2020 – Sep 2020 · 1 mo · Bengaluru, Karnataka, India

Promoted Model United Nations (MUN) by designing and executing targeted marketing campaigns across 74 colleges.
Conducted 30+ workshops to raise awareness about MUN, engaging over 250 participants.
Assisted MUN participants, ensuring smooth event execution and addressing their needs.

Social Media MarketingWorkshop DevelopmentEvent Promotion

Quickcredit - salary advances for working professionals

Content Writer

Nov 2019 – Feb 2020 · 3 mos · Banglore

Researched various topics related to salary advances and drafted clear and engaging content to promote services.
Prepared well-structured drafts, edited blog posts, and submitted them for approval.
Applied SEO strategies to enhance the visibility of blog posts, driving more traffic to the website.

Content DevelopmentSEO CopywritingContent Writing

Astha shakti

Summer Intern

Jun 2019 – Jul 2019 · 1 mo · Bengaluru North, Karnataka, India

Organized workshops to spread awareness about government schemes to the underprivileged community.
Arranged medical care camps, ensuring the well-being of children in rural areas.
Conducted interactive activities to aid in cognitive development for children in villages.

Community OutreachEvent PlanningCommunity Engagement