Apr 2021 – Oct 2022 · 1 yr 6 mos · Canterbury, United Kingdom

• Designed and executed formative and iterative research methods across product stages
• Conducted Interviews and observations to identify critical user needs, pain points and challenges
• Conducted product walkthrough and usability testing to gather user feedback
• Collaborated with designers and engineers to translate research findings into design directions and actionable product improvements.
• Coordinated recruitment and managed execution

Jan 2018 – Jan 2021 · 3 yrs · Canterbury, United Kingdom

• Designed and led interactive workshops and tutorials for digital design modules, developing skills in explaining complex concepts to diverse audiences.
• Conducted formative evaluations of student work, honing abilities in providing constructive feedback.

Dec 2014 – Jul 2015 · 7 mos · Ahmedabad Area, India

• My role was to drive academic and administrate department affairs. In my capacity as a Department lead, I made a significant contribution to the development of the curriculum by streamlining the courses and re-articulating objectives for major projects. I also sought and formed international collaboration for the department in the area of Scenography Design

Feb 2013 – Jan 2018 · 4 yrs 11 mos · Ahmedabad Area, India

• Teaching:
• Mentored, facilitated, and tutored PG and UG students in Digital Experience Design, Spatial Experience Design, Co-Design and Ethnography over 12 years.
• My primary focus was on project-based learning, human-centred design process, design tools like storyboarding, personas, user journeys, etc and peer-to-peer critique of work
• My major contribution was a self-initiated upgrade of the Exhibition design program's curriculum based on feedback from industry and alumni. I introduced various new modules (defined course content as well as learning objectives). Over the next two years, it increased the program's appeal among foundation students and ensured that top foundation students enrolled.
• Design Consultancy:
• Led multiple projects concurrently for the design of immersive media spaces, virtual reality, and interactive experiences such as:
• o ‘Ek Bharat: Sardar Patel’ Exhibition| August 2015 – October 2016 | Ministry of Culture, Government of India
• o Ajit Vivek Museum | February 2013 – January 2018 | Ramkrishna Mission, Khetri, Rajasthan
• Conducted co-design workshops to develop design ideas, lead prototyping and conducted usability testing of interactive designs at various stages.
• I collaborated with stakeholders and different teams to define project goals, and coordinate development, prototype testing and execution.
• I was able to influence 25-30 team members, including project managers, curators, designers, developers, content writers, and others, by presenting engaging user journeys and advocating for a visitor-centric approach.
• The exhibitions were well welcomed by the media and target audiences.

May 2012 – Dec 2012 · 7 mos · Mumbai Area, India

• Conducted primary and secondary research to identify design requirements for the Bihar Museum (India’s largest modern museum project)
• Developed preliminary design of museum galleries based on curatorial requirements
• Liaised with the globally disturbed team to facilitate design decisions and developments
• Key Projects:
•  Bihar Museum, Patna, India (Schematic Design)
•  Liao Ning Museum, China (Design Development)
•  Pallava Pavilion, Mumbai, India (Design to Execution)

Aug 2010 – May 2012 · 1 yr 9 mos · Ahmedabad Area, India

• Teaching @ NID:
• Conducted interactive seminars, workshops, and tutorials, in the domain of interface and interaction design, and UX design.
• Contributed to curriculum review and design, demonstrating the ability to structure learning experiences.
• Design Research @ NID:
• Developed rapport and recruited residents, local business owners, and government officials in 'Taj Ganj' precinct of Agra
• Co-conducted in-depth interviews and focus groups
• Assisted with data management and qualitative analysis

Mar 2008 – Apr 2010 · 2 yrs 1 mo · Ahmedabad Area, India

• Led and delivered 50+ diverse design projects, showcasing versatility and ability to manage multiple projects simultaneously.
• Directed the design team and managed client relationships, developing strong creative leadership and stakeholder management skills.

Feb 2006 – Jul 2007 · 1 yr 5 mos · New Delhi Area, India

• Designed award-winning retail and exhibition spaces focusing on users’ experience, showcasing the ability to create engaging and immersive branded environments.
• Coordinated with clients and internal teams to ensure timely project delivery, highlighting project management and collaboration skills.
• The Apollo tyres store, one of my main projects for the studio, won a Retail Design award