Sanyukta Iyer — Digital Marketing Specialist
Highly experienced global content leader with 13 years of deep expertise in go-to-marketing strategies, brand management, strategic content planning and execution to deliver impactful results generating revenue and creating new business opportunities. 1. Skilled in scaling marketing from the ground up through digital adoption and acceleration. 2. Experienced in driving content excellence, enhancing brand awareness, and building high-performing lead-generation funnels. 3. Led successful integrated marketing campaigns across developed and emerging markets. Expert in B2B marketing and hands-on execution to build high-performing teams that drive brand momentum and digital growth. With an agile approach, I ensure marketing stays strategically aligned with sales, product, and customer success, supporting both acquisition and retention. Specialties: - Technology/B2B SaaS Marketing - Product Marketing - Sales Enablement - Content Strategy and Planning - Social Media and Website Acceleration - Project Management - Multi-channel campaign management - Online Reputation Management - Go-To-Market (GTM) Strategy Development - Brand Management - Digital Marketing and Automation
Stackforce AI infers this person is a B2B SaaS marketing expert with a strong focus on content strategy and brand management.
Location: Bengaluru, Karnataka, India
Experience: 13 yrs 11 mos
Skills
- Content Strategy
- Digital Marketing
- B2b Marketing
- Brand Management
- Journalism
Career Highlights
- Expert in B2B marketing with 13 years of experience.
- Proven track record in driving brand awareness and lead generation.
- Skilled in scaling marketing through digital strategies.
Work Experience
Horizons
Senior Content and Digital Brand Manager – Global Marketing (2 yrs 1 mo)
Nova Benefits
Senior Content Manager (1 yr 9 mos)
IDFC FIRST Bank
Content Manager (10 mos)
Zomato
Brand Manager and Content Lead, New Categories and Initiatives – South Markets (8 mos)
Features Editor – South Markets (1 yr 1 mo)
Features Editor, Hyderabad (1 yr 2 mos)
MEA WorldWide
Assistant News Editor (11 mos)
Pittie Group
Marketing Manager - Print Media (4 mos)
Bennett Coleman and Co. Ltd. (Times Group)
Senior Correspondent at Mumbai Mirror (4 yrs)
Star BlockBuster
Manager Brand Alliances and Senior Reporter (5 mos)
Reporter (1 yr 7 mos)
Twilight Entertainment
Film Critic and Content Executive - FridayMoviez (11 mos)
Deccan Chronicle Holdings ltd
Trainee Reporter (1 mo)
Taj Hotels
Corporate Social Responsibility Trainee (2 mos)
Education
Post Graduate Program for Emerging Chief Marketing Officers (CMOs) at Indian Institute of Management, Indore
Master's degree at Rennes School of Business
Bachelors in Media Studies at SYMBIOSIS INTERNATIONAL UNIVERSITY
HSC at St. Xavier's College
