Sep 2021 – Sep 2022 · 1 yr · Kolkata, West Bengal, India

Jul 2017 – Present · 8 yrs 8 mos · Kolkata Area, India

• Excited to share my journey as a strategic leader in the energy and technology sectors! As an adept strategist, I've spearheaded initiatives like leading strategy and fundraising for a 60MW energy project.
• Moreover, I've collaborated closely with global cybersecurity and tech firms, building pipelines of potential clients and providing strategic guidance on their go-to-market strategies. Leveraging my expertise in sales, operations, and strategy, I've helped these companies navigate the Indian market landscape effectively, driving business growth and market expansion.
• My passion for innovation led me to build energy projects in East and North East India, ranging from captive to utility projects.
• With a holistic skill set encompassing end-to-end sales, operations, strategy, and fundraising, I'm committed to driving tangible results and creating lasting value in every endeavour

Jan 2017 – Jul 2019 · 2 yrs 6 mos · Kolkata Area, India

• H3llo Creative helped startups and growing businesses create sustainable propositions, and we got a buzz out of helping clients grow their brands through strategic marketing planning, brought to life with bold and creative ideas. We worked client side for over 2 years and understand the intricacies of working with tight budgets, even tighter timescales and the importance of demonstrating ROI.

Sep 2015 – Jul 2016 · 10 mos · Newcastle upon Tyne, United Kingdom

• As the Social Secretary of Newcastle University Boxing Club, I, along with two fellow committee members, took charge of organising vibrant social events and ensuring the engagement of every member with the club's activities.
• We orchestrated a diverse array of events, ranging from social gatherings and team-building activities to themed parties and fundraisers.

Jun 2015 – Sep 2015 · 3 mos · Kolkata, India

• Analysed marketing and customer data to enhance insights into Acquisition Marketing channels' role in new customer acquisition.
• Evaluated the impact of marketing activities on customer behaviour, refining our understanding of customer engagement.
• Supported in setting up and measuring testing programs to assess the return on investment from marketing activities across various channels.
• Provided recommendations for customer targeting based on test results and optimized spending across channels.
• Contributed to refining strategies for effective customer acquisition and maximizing marketing effectiveness.
• A- ssist with the set-up and measurement of testing programmes designed to understand the return on investment from marketing activities across channels, and make recommendations for customer targeting, and optimisation of spend across channels

Jun 2013 – Sep 2013 · 3 mos · Kolkata Area, India

• Duties included daily monitoring of performance across select campaigns via social media and providing research and analysis support to different teams within the new department. Additionally, I was also involved in the creation of new campaigns for the clients I was appointed, while also communicating with them on a day to day basis.

Jan 2013 – Jun 2013 · 5 mos · Kolkata

• Duties involved processing and management of all orders to ensure accurate and punctual delivery
• Continuous liaison withinternal locations, factories and the customer, where appropriate
• Maintenance and development of our internal processes
• General team support and additional tasks, as and when required