Dhruv Sahai

Business Development Executive

Delhi, India8 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Expert in driving brand growth through strategic partnerships.
Proven track record in high-impact marketing campaigns.
Skilled in creating immersive consumer experiences.

Stackforce AI infers this person is a Marketing Professional specializing in FMCG and alcobev industries.

Contact

dhruvsahai2@gmail.com LinkedIn

Skills

Core Skills

Brand StrategyMarketing StrategyBrand ActivationEvent MarketingMarketing CampaignsBrand ManagementProduct Launch

Other Skills

ActivationsAdvertisingAnalytical SkillsBTL ActivationsBrand AwarenessBrand PositioningBrand VisibilityBusiness AnalysisBusiness StrategyCampaign ManagementClient ServicingConsumer EngagementContent CreationContent MarketingDigital Marketing

About

Strategic brand and marketing professional with a unique hybrid background - having driven growth both from within brands and as a key agency partner. With 6+ years across premium FMCG and alcobev, I specialise in building cultural relevance through bold campaigns, immersive experiences, and high-impact partnerships.

Experience

Anthem

Senior Manager - Brand Strategy, Partnerships, and Client Servicing

Oct 2023 – Present · 2 yrs 5 mos · New Delhi, Delhi, India · On-site

Led brand strategy and execution for top premium alcobev brands, delivering high-impact consumer experiences and driving revenue growth across India.
Helped curate and scale 4 editions of Explorers Club (formally Gin Explorers Club), transforming it into a multi-category festival and generating revenue per edition through strategic brand and sponsor partnerships.
Conceptualised and let the India launch of Johnnie Walker Black Label’s One Step Further campaign, alongside the brand team, repositioning the brand as a cocktail-forward whisky and driving a shift in trade and consumer perception through high-impact activations and storytelling.
Conceptulised and executed marquee campaigns like Don Julio’s Cinco de Mayo, Blue 42 (Johnnie Walker Blue Label x Don Julio 1942), and the Tanqueray Bar Takeovers, enhancing brand equity through immersive, culturally relevant experiences.
Drove national campaigns for World Class Cocktail Festival and Cask Collective, curating luxury liquid experiences across high-impact accounts.
Championed 360° experiential strategy, from concept to execution - blending storytelling, partnerships, and content to build lasting consumer connections.

Brand StrategyPartnershipsClient ServicingExperiential MarketingRevenue GrowthMarketing Strategy

Jade forest

Brand Manager

Nov 2021 – Oct 2023 · 1 yr 11 mos · New Delhi, Delhi, India

Scaled Jade Forest’s presence across 500+ premium on-trade accounts in India, building strong relationships and driving 35% YoY growth through tailored campaigns and product launches.
Managed annual marketing budgets, delivering 30+ high-ROI activations including Gin Explorers’ Club, Zomaland, and World Class Cocktail Week.
Launched new verticals and IPs like Jade Forest Iced Teas, Jade Untamed, expanding the brand’s portfolio and deepening consumer engagement.
Forged key partnerships with Diageo, Bacardi, and Pernod Ricard, while ensuring flawless execution of multi-city events through strategic planning, budgeting, and data-driven optimisation.

Brand ManagementMarketing BudgetsProduct LaunchPartnershipsMarketing Strategy

& stirred cocktail mix

2 roles

Marketing Lead

Promoted

Oct 2020 – Mar 2021 · 5 mos

Led integrated marketing across digital, trade, e-commerce, and events, driving in revenue and 45–50% YoY growth.
Boosted online and offline brand visibility through targeted campaigns, POSM strategy, and partnerships with platforms like Amazon, Flipkart, and key alcobev players like Pernod Ricard and Bacardi.
Executed high-impact activations including The Grub Fest and HT Palate Fest, driving consumer trials, brand engagement, and recall across key markets.

Integrated MarketingDigital MarketingE-commerceMarketing StrategyBrand Management

Senior Associate - Marketing & Branding

May 2019 – Oct 2020 · 1 yr 5 mos

Content marketing, trade marketing, brand visibility & alliances

Content MarketingTrade MarketingBrand Visibility

Globallyours

Marketing Consultant

Oct 2016 – Nov 2018 · 2 yrs 1 mo · Noida, Uttar Pradesh, India

Planning & organizing promotional
campaigns(German Spring Fest, 2017)
Creating & implementing marketing strategies in
order to maximize business performance and sales.
Creating social media blueprint for marketing and
advertising on various social media channels.
Creating and managing vendor accounts on various e-commerce platforms.

Promotional CampaignsMarketing StrategiesSocial Media MarketingMarketing Strategy

Limeroad.com

Marketing Intern

Sep 2015 – Jan 2016 · 4 mos · Gurgaon, India

Built and maintained strong public relations with various influencers
Assisted with online marketing via social media platforms such as Facebook and Twitter by keeping the online pages up to date and active
SEO & AdWords

Public RelationsOnline MarketingSEO

Whichapp.me

Marketing Intern

May 2015 – Aug 2015 · 3 mos

Generated traffic by creating engaging posts on all social media platforms
Effectively helped with the increase in outreach of the application the company was based on

Social Media MarketingContent Creation