Jan 2021 – Present · 5 yrs 2 mos · Switzerland

Sep 2019 – Jan 2021 · 1 yr 4 mos

Oct 2017 – Aug 2019 · 1 yr 10 mos

Jan 2016 – Aug 2017 · 1 yr 7 mos · Beijing, China

• Leverages Cheetah Mobile big data's capabilities to advertise mobile apps on Facebook. Develops models and tools (R packages) to support internal team of analysts. Assists department's engineers with some PHP scripts. Automates numerous reports to alleviate burden on marketers and improve communication (Rmarkdown and Shiny). Supports department's media buyer with analysis and reports on performances of facebook advertisements.

Aug 2015 – Dec 2015 · 4 mos · Beijing, China

• Oversaw 3 months reputation study for communication giant Huawei. Involved in survey design, data collection and cleaning as well as reporting. Interviews were conducted in face-to-face in Belgium, Germany, France and Japan while the survey was conducted online in another 12.

Jan 2014 – Aug 2015 · 1 yr 7 mos · Beijing, China

• Leads Digital Jungle’s team of analysts through all phases of Social Media Research Projects:
• Data Collection
• Data Wrangling
• Data Analysis
• Visualisations
• Report Writing
• Projects are tailored to clients and vary from using Propensity Score Matching to isolate influence on Social Media to monthly Social Listening Reports.
• Core Features:
• Text Mining
• Social Network Analysis
• Descriptive Statistics
• Built crawler for social media APIs:
• Twitter
• Facebook
• Instagram
• Projects are carried using:
• R programming (tm, GraphTweets, Rmarkdown, etc.)
• SQL
• Javascript (Data visualisation libraries, i.e.: dimple.js)
• html
• CSS

Sep 2013 – Nov 2013 · 2 mos · Shanghai

• Monitoring Services for;
• BHP Billiton base metals (copper, zinc, lead, steel) and Central Economics & Analysis
• Swarovski (French)
• Johnson Controls (French)
• Wartsila (Shipping)

Aug 2012 – Aug 2013 · 1 yr · Beijing, China

• Social Media Measurement for marketing and Customer Relationship Management purposes:
• Providing clients with insights on their social media landscape (social network analysis) and social media conversations about their brand, products/services or industry (text analysis).
• 1. Providing clients with detailed information on their online audience and key influencers (network). Subsequently allowing to design the right strategy to best communicate with their fans and carry out online promotional activities. - using NodeXL, Gephi & UCINET -
• 2. Analysing large sets of comments, tweets and product reviews (text) in order to inform clients on what is being said about their brand, industry or a particular product/service.
• Identifying underlying topics of conversations to put to view online followers' opinion on the brand and products or services - using R -
• 3. Improvement and development of buzzequity.com and mysocialintel.com platforms; algorithms, sentiment analysis and overall user experience.
• Findings are relayed to the clients in the form of PPT, PDF/Word documents and interactive Excel dashboards.
• Clients: Gemological Institute of America, Hawaii Tourism Authority, New Zealand Wine, Tourism Australia, PGA - Professional Golfer's Association and more