Dec 2022 – Jun 2025 · 2 yrs 6 mos

• Led efforts to expand the organization’s presence across Southeast Asia, India, and Africa.
• Managed cross-functional teams to streamline project implementations and establish scalable processes.
• Introduced tools and frameworks to enhance team collaboration and operational efficiency.
• Collaborated with global partners to align strategic initiatives with local needs.
• Implemented governance models and processes to ensure transparency and operational excellence.

Dec 2018 – Dec 2022 · 4 yrs

• MasterSoft provides Campus Administration & Learning Management Solutions to Educational Institutions. ( SaaS )
• Led the development of inbound and outbound marketing strategies to streamline and optimize marketing operations.
• Managed market research initiatives to understand education systems (K12 and Higher Ed), including regulations, compliance needs, and evolving requirements for product integration.
• Explored geographies and methods to analyze market behavior, estimate demand, and identify efficient channels for outreach and campaign execution.
• Designed and implemented effective campaigns leveraging insights from market behavior and customer journey analysis.
• Initiated content marketing, believing in its long-term advantages for building brand equity and driving customer engagement.
• Directed lead generation efforts, nurturing prospects through the funnel to support closures while overseeing marketing material creation.
• Established strategic partnerships to enhance brand visibility and explore collaborative opportunities in the EdTech space.

Jun 2018 – Jul 2018 · 1 mo · Nagpur, Maharashtra, India

• Learned the basics about Search Engine Optimisation, Majorly focussed on On-Page SEO, improving the Content Positioning to improve CTR and overall engagement.
• Worked on blogs & technical Content.
• Designing Value Propositions, presentations, infographics, videos for different segments.
• Tools Used: Google Keyword Planner, Analytics, Canva, Venngage, and other tools