Kirtiman Phadke

Head of Growth

Bengaluru, Karnataka, India13 yrs experience

Key Highlights

Proven track record in driving customer acquisition and revenue growth.
Expert in building performance-led and product-led growth engines.
Strong cross-functional collaboration with Product and Engineering teams.

Stackforce AI infers this person is a FinTech growth leader with expertise in performance marketing and customer acquisition.

Contact

Skills

Core Skills

Growth StrategyPerformance MarketingBrand MarketingProduct-led GrowthCustomer AcquisitionBusiness StrategyDigital Marketing

Other Skills

Account PlanningActive DirectoryAdvertisingAffiliate MarketingBrand ManagementBrand Positioning StrategiesBusiness DevelopmentCAC OptimizationCRMConsumer App GrowthCustomer Relationship Management (CRM)Go-to-Market StrategyGrowth MarketingGrowth StrategiesIT Service Management

About

Senior Growth and Marketing Leader with extensive experience driving customer acquisition, lifecycle engagement, and revenue growth across FinTech, Payments, Lending, Insurance, Banking, SaaS, and Consumer Internet businesses. Currently leading growth initiatives at a fintech platform, with a strong track record of building and scaling performance-led and product-led growth engines across complex, high-scale ecosystems. Known for driving sustainable growth through data-driven decision-making, funnel optimization, lifecycle marketing, and cross-functional collaboration. I work closely with Product, Engineering, Analytics, Business, and Risk teams to align growth strategy with long-term business outcomes, customer value, and platform scalability. Areas of Strength: Growth Strategy | Performance Marketing | Product-Led Growth | Lifecycle & Retention Marketing | App Growth | CAC & ROI Optimization | GTM Strategy | Cross-Functional Leadership

Experience

Stable money

Head - Growth Marketing

Jul 2024 – Present · 1 yr 8 mos · Greater Bengaluru Area · On-site

Own end-to-end growth strategy across acquisition, lifecycle, brand, and partnerships
Scaled the platform through performance marketing, influencer-led category creation, and product-led initiatives
Established strong category positioning in digital fixed-income through integrated growth campaigns
Led performance marketing across search, social, affiliates, and programmatic channels
Partnered with Product and Engineering teams to improve funnel efficiency using Firebase and Appsflyer
Launched personalization and recommendation-led initiatives to improve conversion quality
Drove retention and CRM initiatives across in-app journeys and push marketing
Led high-impact brand partnerships and large-scale integrated campaigns

Growth StrategiesBrand ManagementConsumer App GrowthAffiliate MarketingNew Customer AcquisitionsPerformance Marketing+6

Paytm

General Manager - UPI Growth

Dec 2022 – Jul 2024 · 1 yr 7 mos · Remote

Led growth marketing and product-led initiatives to drive UPI adoption and usage
Owned digital acquisition and activation strategy for UPI and card-linked payment products
Drove feature-led marketing to improve activation, engagement, and retention
Worked closely with merchants and partners to create differentiated payment propositions
Collaborated with Product and Business teams on growth planning and execution

MarketingConsumer App GrowthNew Customer AcquisitionsPerformance MarketingGrowth MarketingBusiness Strategy+4

Navi

2 roles

GM - Growth

Jun 2022 – Dec 2022 · 6 mos

Owned performance marketing strategy across lending, insurance, and investment products
Led large-scale acquisition and funnel optimization initiatives
Improved marketing efficiency through channel optimization and experimentation
Drove cross-sell and repeat usage through lifecycle and in-app marketing journeys
Partnered with Product, Analytics, Business, and Risk teams to align growth with portfolio quality

Consumer App GrowthDigital MarketingGrowth MarketingPerformance MarketingCustomer AcquisitionProduct-Led Growth+1

Senior Manager - Growth

May 2021 – May 2022 · 1 yr

Drive Growth Initiatives through App Marketing & engagement for lending, insurance and AMC businesses.

Growth StrategiesConsumer App GrowthPerformance MarketingMedia PlanningOnline BrandingDigital Marketing+5

Cleartax india

Sr Manager - Performance Marketing

Dec 2018 – May 2021 · 2 yrs 5 mos · Bengaluru Area, India

Led B2B acquisition for SME SaaS and tax technology products
Scaled affiliate and performance marketing programs
Built CRM-led engagement journeys across email and messaging platforms
Worked closely with Product teams on webinars, demos, and product adoption initiatives

Performance MarketingBusiness StrategyDigital MarketingGrowth MarketingCustomer AcquisitionMarketing Automation

Great learning

Marketing Manager

Feb 2018 – Dec 2018 · 10 mos · Bengaluru, Karnataka, India

Managed digital acquisition channels for professional education programs
Led webinar-driven and content-led acquisition strategies
Improved lead quality and conversion through sales-aligned marketing initiatives

Digital MarketingGrowth MarketingMarketing Automation

Tech mahindra

User Acquisition Manager

Jul 2016 – Feb 2018 · 1 yr 7 mos · Hyderabad Area, India

Managing the online customer acquisition channel for B2C edtech business venture - UpX Academy.
Developing growth strategies, implementing digital interventions, enhancing user engagement, and building strong social media network for the brand.
Streamlining operations by implementing automation
Manged marketing spend and executed performance marketing campaigns to maximise ROI

Digital MarketingGrowth MarketingPerformance Marketing

Vertebrand management consulting

Associate Consultant

Feb 2015 – Jul 2016 · 1 yr 5 mos · Bengaluru Area, India

Working on key accounts for brand building activities. Key tasks include Market Assessment, Brand Positioning, Consumer insights and Behaviour studies for achieving strategic lead in the market.

Digital MarketingGrowth MarketingPerformance Marketing

Scarecrow communications ltd.

Brand Management Intern

Apr 2014 – Jun 2014 · 2 mos · Mumbai

Was a part of the planning and research team. Carried out brand tracking and perception mapping surveys for Quikr and B'lue. Was also a part of an extensive research study in the luxury market for Steve Madden. Other responsibilities included insight mining and identifying new touch points for market penetration.