Apr 2022 – Mar 2025 · 2 yrs 11 mos

• Managed all 4 verticals: Brand Marketing, Product Marketing, User Acquisition & Product Growth
• ~2.5 Million Savings A/Cs users, at lowest industry CAC, ~1.2 Million MTU, with cross sell rates of 30%+ for products like Investments & Loans
• Improved M0 activation by 150% & M3 retention by 100% in last 1 year, with better cross sell rates to reduce the payback period by 4X

Apr 2022 – Mar 2023 · 11 mos

• • Crafted the Brand strategy (purpose, mission, vision, positioning, promise, personality, TOV) for Jupiter, in alignment with the business objective to drive value for all stakeholders

Aug 2021 – Mar 2022 · 7 mos

• Owned the GTM strategy for Jupiter. Set Up & Scaled the Growth & Marketing function.

Apr 2020 – Jul 2021 · 1 yr 3 mos

• Led the growth and marketing efforts at Paytm Money, scaling the platform to an 8 million user base with 2 million KYCed accounts for investing in mutual funds and stocks.
• Achieved a market share of 4% in IPO applications and 30% in new funds applications of ETFs within 6 months of launch.
• Contributed to 45% of all SIPs in direct MF route and 14% of all SIPs registered in the mutual fund industry every month within 15 months of launch.

Apr 2019 – Mar 2020 · 11 mos

• Collaborated with Product, UX & Engineering teams to drive Growth & Marketing initiatives for Paytm Money
• Developed and executed a comprehensive Go-to-Market Plan across various channels including PR & Social Media

Apr 2018 – Mar 2019 · 11 mos

• Led the team in scaling the platform from less than 1000 users to 10 Million users a day, driving significant growth and market penetration.
• I spearheaded the overall user growth strategy for the platform, overseeing the Growth & Marketing strategy for the Offline Payments Business.

Apr 2017 – Mar 2018 · 11 mos

• Designed CLM program for the Paytm App combining RFM + User Propensity Modelling
• Set up & scaled Offline Merchant Monitoring Network in 500+ cities to enhance offline visibility & user transactions

Sep 2016 – Mar 2017 · 6 mos

• Executed Offline Payments <Scan & Pay> specific Marketing and Acquisition Strategy at Paytm, driving increased user acquisition and overall MTU
• Managed planning, budgeting, and reporting across multiple channels to optimise marketing efforts and drive user growth

Jun 2014 – Aug 2016 · 2 yrs 2 mos · Mumbai, Maharashtra, India

Apr 2013 – Jun 2013 · 2 mos · Mumbai Area, India

• Brand - Saffola
• Project - Leveraging Saffolalife Study to build Saffola's expertise in Heart Care
• Key Responsibilities
• 1. Identified Key Strengths & Barriers with the Study by interacting with Influencers & Consumers
• 2. Designed a Standard Mechanism to leverage the study effectively with consumers every year
• 3. Recommended Ideas to keep the study relevant to Digital and other media through the year