Jan 2024 – Present · 2 yrs 2 mos

• I lead the Marketing organization for LinkedIn's Talent Solutions business, empowering organizations across the globe to hire and develop their #1 resource: talent.

Mar 2022 – Jan 2024 · 1 yr 10 mos

• Led LinkedIn’s central marketing organization, reporting to the CMO, supporting all business unit, brand and consumer growth marketing teams. Oversaw channel strategy and operations (paid and owned), marketing analytics, and martech.
• Key accomplishments:
• Redefined measurement at scale: Delivered LinkedIn’s first validated Media Mix Model & scaled our incrementality testing program, unlocking ~$100M in incremental revenue in the first year alone.
• Drove growth through experimentation: Scaled our web testing and optimization efforts that generated ~$50M in incremental revenue.
• Modernized paid media operations: Scaled automated bidding across core channels, driving incremental revenue and improving our ROAS.
• Upleveled Team: Led a cultural transformation to uplevel team capabilities, fostering a more collaborative and outcome-oriented organization.

Mar 2021 – Mar 2022 · 1 yr

• Led LinkedIn’s central marketing organization, reporting to the CMO, supporting all business unit, brand and consumer growth marketing teams. Oversaw channel strategy and operations (paid and owned), marketing analytics, and martech.

Sep 2020 – Mar 2021 · 6 mos

• I led the Growth & Lifecycle Marketing team for LinkedIn's online learning business (LinkedIn Learning). Our team of 10+ marketers is responsible for accelerating growth across both our consumer and enterprise businesses. We do this through:
• (1) Consumer Product Marketing: Partnering with the Growth Product team to expand and optimize how we leverage the LinkedIn ecosystem to efficiently acquire new users.
• (2) Brand Marketing: Across both our consumer and enterprise businesses, we've made considerable investments in building our brand in the online learning space. We do this through developing differentiated and relevant messaging and content marketing assets that we deliver to our audience through full-funnel, multichannel campaigns.
• (3) Performance Marketing: We're continuously optimizing existing channels and testing into new ones to accelerate our growth, but with an eye on efficiency. We leverage everything from Paid Search to Email to Affiliate Marketing to Paid Social.
• (3) Account-Based Marketing: We've developed a comprehensive account-based marketing program to take a more customized, multi-dimensional approach to engaging and acquiring high priority accounts for our enterprise business.
• (4) Web Marketing: Our B2B site (learning.linkedin.com) is a critical component in our growth ecosystem and we're constantly testing and adapting this site to improve engagement and conversion.
• (5) International Marketing: As we continue to expand into new markets, we partner closely with our Regional Marketing teams to ensure our programs are appropriately customized for local audiences.

Oct 2018 – Sep 2020 · 1 yr 11 mos

Oct 2017 – Oct 2018 · 1 yr

Apr 2017 – Sep 2017 · 5 mos

• I led an incredible team of smart, curious and fun marketers responsible for the "machine" that drives growth for our Enterprise business (our primary product is LinkedIn Learning, an online learning platform).
• Our team develops and executes a comprehensive growth strategy. Specific activities include: managing integrated full-funnel marketing campaigns, building, managing and evolving our B2B website, creating and implementing an automated nurture strategy, maintaining strong relationships with sales partners through KPI alignment and consistent and clear communication, developing a search marketing strategy (organic and paid).

Mar 2016 – Apr 2017 · 1 yr 1 mo

• Led the development and execution of the go-to-market plan for the launch of LinkedIn Learning.

Jul 2014 – Mar 2016 · 1 yr 8 mos

• As a member of LinkedIn's Product Marketing team within the Talent Solutions business ($1B+, flagship business), I collaborated closely with sales, customer and acquisition marketing, insights and product teams to develop and effectively execute product strategies for the business. This includes setting product packaging, promotion, pricing and positioning, designing and leading go-to-market strategies and uncovering and validating customer needs to inform new product development. Ultimately, our goal is to help our customers be more successful in their profession.

Jun 2013 – Aug 2013 · 2 mos · San Francisco Bay Area

• In my role as MBA Intern, I worked with an incredible team that is passionate about achieving results and effectively executing the go-to-market strategy for media products in the Talent Solutions business. The team also collaborates with product, sales and product marketing teams to effectively launch new products and drive new initiatives. My summer projects at LinkedIn included:
• Empowering sales reps to achieve ambitious targets by creating a dynamic excel model to track progress towards goals and identify opportunities.
• Analyzing Salesforce data to identify attainable whitespace among existing clients.
• Managing cross-functional effort to develop an actionable strategic plan to achieve stretch goals for the business in 2H 2013.