Feb 2020 – Feb 2022 · 2 yrs

• End to end Project management (from inception to delivery)
• Process automation feasibility analysis and implementation
• Designed various marketing strategies and growth Initiatives (Pan-India market)
• Digital campaign management - major themes (occasion/demographic/festive/growth/regional)
• CRM management and analytics
• Identifying key levers for improving the customer experience of premium users of Zomato.
• Defining hypotheses and running various experiments to evaluate the efficacy and impact on scale.
• Understanding various trends and data patterns about the user journey, directly impacting user life time value (LTV)
• Introduced policies and systems that would directly lead to higher trust and customer satisfaction
• Ran multiple experiments to identify new levers to reduce cash burn (i.e. refunds)
• Formulated various in-app + offline offerings in order to build and sustain users i.e. retention and customer delight
• Facilitated hiring of premium customer support reps, support staff via various channels such as campus placements, hiring agencies, new partner onboarding, NGO's etc

Mar 2019 – Feb 2020 · 11 mos

• Managed a 62 people team handling different business principles (remote selling, account management and merchant escalations for Zomato’s long tail accounts)
• Generated revenue and sales primarily through online and mobile offerings- cold calls, email-blasts, in-app pop-ups, push notifications and various other platform touch points.
• Lead generation and management with provisions such as customised growth and advertising solutions for our new and existing client base
• Cross-selling and up-selling of customised solutions such as menu re-engineering, Image inclusions, market/competition insights for enhanced business performance
• Implemented various merchant TAT reduction solutions and crafted new initiatives
• for merchant NPS improvement.
• Lead special initiatives - product alignment, process innovation for remote business
• development and revenue generation by analysing existing client’s data and market trends

Jul 2015 – Mar 2019 · 3 yrs 8 mos

• Hired and scaled a team of 3 to 30 of highly driven individuals to run city operations
• Launched and established Chandigarh market for Zomato's online delivery business
• Led various strategic partnerships with local/national brands in the form of
• barters/tie-ups for increased brand awareness and new business generation
• Was responsible for business development, prospecting new clients/leads and
• building scalable successful solutions for an overall sustainable ecosystem
• Ensured business excellence by managing all local marketing investments, driving
• customer and partner engagements, ROI analytics, and planning ongoing optimisation with local area stakeholders. Was directly accountable for City CM1- Profit & Loss Management/Burn Optimisation/Gross Monthly Volume Growth
• Executed C-level meetings with various local and national brands to understand various business needs and providing them with custom-based solutions for overall enhanced performance and business growth
• Supported clients with an arsenal of tailor-made solutions as per business needs by cross-selling/up-selling various Zomato products such as – advertising space (ad sales), Zomato pro subscription, digital solutions such as campaigns for overall enhanced business performance.

Aug 2014 – Aug 2014 · 0 mo · Pune Area, India

• Worked as a marketing and sales executive, Handled floor operations.
• Was responsible for managing customer and studying consumer buying behaviour.
• Also was responsible for making loyalty cards and understanding different consumer behaviours.
• Using various engagement tools to push sales

Mar 2014 – Mar 2015 · 1 yr · Mumbai Area, India

• An Assistant Manager Events with an incisive experience into;
• Planning and executing of events at scale
• End to end event coordination with multiple internal and external stakeholders
• Single-handedly managed large scale celebrity events (Times Food awards) and IMA balls (army events)
• Was responsible for vendor coordination, vendor empanelment, sample collection, collateral designing , stage designing , stage setups
• Media management(designing of collateral's & conceptualisation with the team)
• Hunting and Farming new clients and demonstrating the value proposition effectively in order to generate business
• Handled events from inception till final execution and delivered exceptional results within time and budget

Mar 2014 – Mar 2015 · 1 yr · Mumbai Area, India

• An Assistant Merchandise Manager
• Procurement of various goods
• Vendor Interactions/Empanelment & Price negotiations
• Lead Generation
• Presentations to top clients and driving business amongst an array of sectors.
• Understanding Gifting Needs
• Coordinating with Top management for final order closures.

May 2013 – Jul 2013 · 2 mos · Chandigarh Area, India

• Was responsible for creating Brand Awareness in Chandigarh- during the launch phase.
• Collected database of more than 500 companies in Chandigarh, Mohali and Panchkula including hotels and hospitals.
• Cross-company barters
• Conceptualised and Executed various marketing activities which led to an uptick in overall platform volumes.