Rohan Bansode

Product Manager

Bengaluru, Karnataka, India8 yrs 9 mos experience

Most Likely To Switch

Key Highlights

7 years of experience in marketing analytics and project management.
Expertise in marketing mix and multi-touch attribution models.
Proficient in Python, SQL, and data visualization tools.

Stackforce AI infers this person is a Marketing Analytics Specialist with strong project management skills in the MarTech industry.

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Skills

Core Skills

Marketing AnalyticsProject ManagementBusiness AnalysisBusiness Development

Other Skills

Business StrategyBusiness-to-Business (B2B)CChurn and retention strategiesCorporate EventsCustomer LTV analysisCustomer SuccessData AnalysisDigital MarketingGoogle AdwordsGoogle AnalyticsHTMLJavaScriptLaTeXLead Generation

About

With over 7 years of experience in marketing analytics and project management, I am passionate about solving problems and delivering value with data. In my previous roles, I have gained expertise in working with marketing data, marketing mix models, multi-touch attribution models, analysing KPI's and improving retention. I am also proficient in Python, SQL and Data Visualization tools. I hold an MBA from IIM Indore and a B.Tech in IT from NITK Surathkal. I am curious, creative, and always eager to learn something new.

Experience

Google

Measurement Implementation Expert

Jul 2024 – Present · 1 yr 8 mos · Bengaluru, Karnataka, India

Exl

Project Manager

Apr 2022 – Jul 2024 · 2 yrs 3 mos · Bengaluru, Karnataka, India

Marketing Mix Modelling (MMM)
Project Management support to the B2B Marketing Science team of a Fortune 50 media and telecom giant
Understanding econometric models, and reconciling KPIs for consistency and accuracy. Investigating the root cause for the impact on key metrics.
Creating strategic reports for key senior stakeholders aiding in decision-making on optimizing media impact and reporting current marketing tactic performances across different regions and time frames
Marketing Analytics
Led a 3-member team of analytics consultants to provide analytics and tableau reports support to a leading US Satellite Telecom provider
Handling delivery of data-driven insights on multiple project workstreams like Multi-Touch Attribution analysis, Customer LTV analysis, Churn and retention strategies

Marketing Mix ModelingProject ManagementData AnalysisMulti-Touch AttributionCustomer LTV analysisChurn and retention strategies+1

Yellow.ai

Customer Strategy and Operations

Oct 2021 – Mar 2022 · 5 mos · Bengaluru, Karnataka, India

Driving CARR improvement, curbing churn and improving NRR by identifying avenues for Channel and Use-Case Up-sell/Cross-Sell
Laying the foundation for Customer Segmentation Strategy and designing the right tactics to improve Customer Health and Quantifying Account Growth Potential
Responsible for Gainsight Administration - Customer Success platform. Powering customer success by defining objectives, strategy and implementing processes on Customer Lifecycle and Risk Management.
Building Customer Data Operations by integrating Product, Finance and Salesforce Data with the aim to get a holistic picture of customer health and potential.

Gartner

Business Analyst, Service Strategy and Operations

May 2019 – Oct 2021 · 2 yrs 5 mos · Gurgaon, India

Drove retention and engagement of the Gartner for Technical Professionals (GTP) product
Delivered strong support to Service Delivery Associates and Key Stakeholders of the GTP Product
Partnered with internal stakeholders to ideate and recommend automation alternatives to Service Delivery Associates’ manual work-streams
Developed Python scripts to optimise the client outreach process and increase GTP product engagement
Performed Data Analysis with Python and Advanced Excel to measure and tracked key metrics
Presented insights to Internal Stakeholders and to Senior Management through regularly updated interactive PowerBI dashboards

Data AnalysisPythonPower BIStakeholder ManagementBusiness Analysis

Skp group

Associate Consultant, Global Marketing

Apr 2018 – Apr 2019 · 1 yr · Bengaluru, Karnataka, India

Led marketing initiatives for SKP’s USA Expansion and South India Business Development
Key objectives included lead generation and increased brand visibility for SKP
Conducted lead generation through marketing campaigns, organising sponsored engagements, and networking
Identifying, building, and maintaining relationships with key associations, multipliers, and influencers

Pidilite industries limited

Summer Internship, Marketing

Apr 2017 – May 2017 · 1 mo · Mumbai and Bengaluru

Go-To-Market Strategy: Apr ’17 – May ’17
Created an entry map of a market leading proposition, from the professional segment to the DIY segment
Conducted market research activities by visiting distributors, retailers, artists and homemakers
Designed prototype DIY Kits from scratch, tested target group response and developed the Go-To-Market Strategy for the same

Aspiring minds

Management Trainee, Client Solutions

Jun 2015 – Jun 2016 · 1 yr · Bengaluru, Karnataka, India · On-site

Consultative selling, solution delivery and building deep knowledge relationships with the big brands of corporate India – both prospects and clients.
Networking and communication with CXOs, Business Heads and others in senior management.
Responsible for business analysis, marketing, strategy, business development and client relationship management.
Champion the cause of the client internally through proactive and collaborative relationships with functional units within the organization.

Business DevelopmentLead GenerationSoft SkillsBusiness-to-Business (B2B)