Melissa Beck

CEO

San Francisco, California, United States24 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led Sumo Logic through a successful IPO.
Increased media coverage by 40% at Sumo Logic.
Expert in strategic communications and brand strategy.

Stackforce AI infers this person is a B2B Technology Marketing Leader with expertise in corporate communications.

Contact

Skills

Core Skills

Brand StrategyCustomer MarketingStrategic CommunicationsPublic Relations

Other Skills

Account ManagementAnalyst RelationsBloggingBusiness DevelopmentCommunications PlanningContent DevelopmentContent StrategyCopywritingCorporate CommunicationsCorporate EventsCreative DirectionCrisis CommunicationsCross-functional Team LeadershipEmployee EngagementEnterprise Software

About

I'm a seasoned corporate marketing and communications leader with over 20 years of experience in B2B technology. As Vice President of Corporate Marketing at Sumo Logic, I lead a high-performing team spanning brand, customer advocacy, communications, and analyst relations focused on driving brand awareness, reputation, and engagement that fuel business growth. With a passion for impactful storytelling, my expertise lies in developing and executing strategic communications programs that align with the company's vision and goals. I successfully guided Sumo Logic through a milestone IPO in 2020, and my work spans a broad range of competencies—from analyst relations and media engagement to internal communications, customer advocacy and brand strategy. Prior to Sumo Logic, I held communications leadership roles at Qualys and Dell and grew my career within the PR agency world, including Offleash PR, Communique PR and Weber Shandwick.

Experience

Sumo logic

3 roles

Vice President of Corporate Marketing

Promoted

Feb 2024 – Present · 2 yrs 1 mo

Lead corporate marketing efforts—communications, social media, analyst relations, customer advocacy, and brand—resulting in a 40% increase in media coverage, boost in brand recognition, and double-digit growth in customer engagement year-over-year.

Brand StrategyCustomer Marketing

Head of Global Communications

Promoted

Jun 2020 – Feb 2024 · 3 yrs 8 mos

Led Sumo Logic through a successful IPO in September 2020. Expanded role to build corporate communications and reputation function including employee communications, corporate alignment, customer advisory board and more.

WritingInternal CommunicationsStrategic CommunicationsPublic RelationsAnalyst RelationsEmployee Engagement+2

Director of Global Communications

Jul 2015 – Jun 2020 · 4 yrs 11 mos

First leader to build out global PR, analyst relations, social media, customer storytelling and internal communications. Responsible for communications strategy and execution, corporate thought leadership, AR strategy, message development, employee advocacy and expansion of global footprint.

Qualys

Director of Global Communications

Jul 2014 – Jul 2015 · 1 yr · Redwood City, California

Scaled and led Qualys' global PR/AR programs and customer advocacy. Key functions included strategy, storytelling, thought leadership, marketing content development, media/analyst relations, nurturing customer references and expanding global comms footprint.

Dell

Sr. Communications Advisor

Jul 2011 – Feb 2014 · 2 yrs 7 mos · San Francisco Bay Area

Built and managed global PR & AR programs and supporting teams for the Dell Software Group (systems management, mobility and channel). Provided counsel to executives and business partners on strategy for building high-value relationships with media, bloggers and industry analysts. Significantly expanded customer reference program through development of case studies, videos and launch of pilot advocacy platform.

Communiqué pr

Account Director

Aug 2008 – Jul 2011 · 2 yrs 11 mos · Greater Seattle Area

Increased annual agency revenue and delivered top level client service through strategic campaign planning and execution. Served as senior communications advisor on product launches, competitor positioning, emerging technology and industry trends/issues. Helped drive the strategic direction of the firm, new business and operations.

Weber shandwick

Group Manager

Mar 2007 – Aug 2008 · 1 yr 5 mos · Greater Seattle Area

Directed the day-to-day account activities and teams for clients in the technology practice. Developed new business for the firm and grew expertise in new markets including education and health care. Launched a peer-to-peer mentoring program for junior staff.

Kulesa faul

Senior Account Executive

Dec 2000 – Mar 2007 · 6 yrs 3 mos · San Francisco Bay Area

Executed PR programs including media and analyst relations, product launches, development of key messages and press content. Successfully guided multiple startup clients through high-profile acquisitions by establishing thought leadership and consistent coverage in key business, technology and trade publications.