Jul 2021 – Apr 2023 · 1 yr 9 mos · Mumbai, Maharashtra, India

• Growing a Social Media base across LinkedIn and Twitter
• CXO communications
• Internal and external brand positioning
• Lead and manage customer engagement and communication programs
• Building customer advocates
• Connecting with customers to ensure continued education and success throughout the relationship lifecycle
• Optimizing content to drive demand and lead generation

Jun 2021 – Jul 2021 · 1 mo · Mumbai, Maharashtra, India

Sep 2019 – May 2021 · 1 yr 8 mos · Mumbai Area, India

• Responsible for content creation and management across the board with a prime focus on thought leadership.
• Being a part of the Marketing Center of Excellence (CoE) function, my role involved collaboration with the core teams within marketing, Business Unit heads and Subject Matter Experts to position and brand WNS through compelling content across channels and interventions – website, social media, events, sales meeting, client visits and analysts engagements.

Apr 2017 – Feb 2019 · 1 yr 10 mos

• Key responsibilities:
• Account lead and consultancy – Strategic consultant leading the accounts; advising clients on campaigns and working with them for fulfilment of long- and short-term goals
• Storytelling: Crafting brand narratives for the entire stakeholder ecosystem and ensuring adherence to the same messaging across the board
• Strategic Planning – Devise integrated campaigns and lead the team to
• ensure successful execution of plans
• Media relations and influencer engagement – Maintain and strengthen media and influencer relationships to drive brand visibility
• Team management – Spearheading a team across geographies and responsible for the team
• members’ training and development while managing client deliverables
• Other responsibilities:
• New business development
• Event management and execution
• Market research
• Reporting to: Managing Partner

Sep 2015 – Mar 2017 · 1 yr 6 mos

• Active consultation in creating an effective communications strategy around a brand's vision, spanning media relations, events and digital platform content
• Maintaining media relations, achieving media coverage targets, creating and maintaining weekly, monthly, and quarterly reports (local and global), ensuring consistency of messaging across platforms and internal documents
• Content writing: Developing and maintaining media collateral, crafting first drafts for all forms of content for clients
• Reporting to: Managing Partner

Apr 2014 – Jul 2015 · 1 yr 3 mos · Mumbai Area, India

• Client mandates: Lenovo, Maruti Suzuki, Sterlite Technologies, Creative (entertainment products), Tableau
• Key responsibilities: Championing PAN India media outreach while achieving set targets, Crafting whitepaper pitches and story idea basis client reports (internal and external), liaising with marketing teams to communicate monthly progress and understand new briefs
• Additional responsibilities: Responsible for reporting and documentation in conjunction with global teams
• Reporting to: Senior Account Manager

Mar 2013 – Apr 2014 · 1 yr 1 mo · Andheri, Mumbai

• Client Mandates: Ffreedom financial planners, Infiniti malls, Wealthrays group, and Soulflower
• Projects: Book launch - The Hunt for Kohinoor, Vardhman group, IAMAI (Internet and Mobile association of India)
• Key responsibilities: End to end media relations and PR campaign execution - including content and client servicing

Aug 2011 – Apr 2012 · 8 mos