Malte Karstan — CEO
Evangelist isn’t just a title: it’s a mindset. True evangelists don’t just represent a cause; they deeply believe in it. Without passion, advocacy is empty. (Barb Mosher Zinck, 2022) A results-driven eCommerce and retail expert with 30 years of hands-on experience in scaling, optimizing, and transforming online and omnichannel businesses across diverse industries and global markets. From the early days of selling on eBay.com and NetMarket to navigating today’s complex digital ecosystems, the focus has always been on marketplace evolution, cross-border commerce, and strategic growth initiatives. Success comes from data-driven strategy, execution excellence, and marketplace agility, ensuring businesses leverage the right platforms, structures, and opportunities—beyond seasonal peaks. Over the years, brands and enterprises have been supported in: ✔ International expansion, unlocking new revenue streams across major marketplaces ✔ eCommerce & customer service optimization for long-term scalability ✔ High-performance retail & sales strategies, tailored to specific markets and industries From Tmall Global (China) to Amazon (Global), Jumia (Africa), Rakuten (Japan), Temu (Global), Bol (Benelux), TikTok Shop, Shopee (SEA), Zalando, and beyond—helping businesses establish and scale their marketplace presence where it matters most. Frequently booked as a keynote speaker at global conferences, delivering insights on digital transformation, marketplace innovation, and the future of retail. Podcast Co-Host since 2020.
Stackforce AI infers this person is a B2C eCommerce Evangelist with extensive experience in digital marketing and marketplace strategies.
Experience: 24 yrs 2 mos
Skills
- E-commerce
- Evangelism
- Digital Marketing
- Marketing Management
- Social Commerce
- Amazon
- Strategic Planning
- Social Media Marketing
- Digital Media
- Agile Methodologies
- Blockchain
- Business-to-business
- Cybersecurity
- Seo
- Social Media
Career Highlights
- 30 years of eCommerce and retail expertise.
- Keynote speaker on digital transformation and marketplace innovation.
- Proven track record in international eCommerce expansion.
Work Experience
Emaar
D-Commerce Evangelist (10 mos)
GlobalList
Evangelist (10 mos)
GymBeam
E-Commerce-Berater (2 mos)
AEON_ AEON Co., Ltd.
Evangelist - Intl Expansion, Ecommerce (2 mos)
Vitapur Group
Ecommerce Consultant (1 mo)
GymBeam
Ecommerce Consultant (0 mo)
MUFG
Evangelist - Retail & Ecommerce (4 mos)
Public Investment Fund (PIF)
EMEA Consultant (1 mo)
Amazon
Amazon Sustainability Accelerator Expert (0 mo)
Eli Lilly and Company
Chief Evangelist (2 mos)
GymBeam
Strategic Consultant Amazon (0 mo)
Rokt
Evangelist (4 mos)
General Motors
Ecommerce Evangelist (2 mos)
Berlin Brands Group
Evangelist (2 yrs 2 mos)
Aldi UK
Chief Evangelist (2 mos)
Singapore Post
Ecommerce Referent / Speaker (0 mo)
Warburg Pincus LLC
Evangelist (4 mos)
Dedoles
Ecommerce Consultancy (1 yr 6 mos)
Stealth Startup
Co-Founder (8 mos)
HarperCollins Publishers
Ecommerce Consultant (8 mos)
OpenAI
Ecommerce Consultant (7 mos)
Deel
E-Commerce Evangelist (1 mo)
A.P. Moller - Maersk
Ecommerce Specialist (5 mos)
ByteDance
Integration Evangelist - Ecommerce Consultant (2 mos)
Tencent Games
E-Commerce-Koordinator (6 mos)
TikTok
Integration Evangelist - Ecommerce Influencer (5 mos)
Saudi Esports Federation
Strategic Business Consultant (2 mos)
Snap Inc.
Referent (1 mo)
Airbnb
Referent & Evangelist (0 mo)
The Bitcoin Foundation
Referent (0 mo)
Tiger Media International GmbH
Digital Transformation Advisor (4 yrs)
Target Australia
Ecommerce Specialist (1 mo)
The Sandbox - We Are Hiring!
Referent (0 mo)
FIFA
Referent (0 mo)
Ricardo AG
Chief Consultant (3 mos)
DFINITY
Consultant (3 mos)
Keynote Speaker / Referent (0 mo)
Infineon Technologies
Consultant E-Commerce / Speaker / Workshop (0 mo)
Migros-Gruppe
E-Commerce-Evangelist (6 mos)
Mercado Libre
Ecommerce Consultant (4 mos)
Nauto
Referent (0 mo)
Gumtree.com
Marketplace Evangelist (5 mos)
Autoneum
Advisor (2 mos)
Shopee
Evangelist / Consultant (9 mos)
Aramex
Consultant (3 mos)
Linio Group
Ecommerce Consultant (2 mos)
Bundesamt für Informatik und Telekommunikation BIT
Referent (0 mo)
Leuchtturm Gruppe
E-Commerce-Spezialist (9 mos)
Action
Ecommerce Specialist (1 yr 3 mos)
CBR Fashion Group
E-Commerce-Manager (6 mos)
Emma – The Sleep Company
E-Commerce-Berater (1 mo)
FLOWLIFE.blue
Amazon Optimization Consultant (1 yr)
Leuchtturm Gruppe
E-Commerce-Berater (1 mo)
CBR Fashion Group
E-Commerce-Analyst (1 mo)
Hänssler CLASSIC
Projektmanager E-Commerce (2 mos)
Optimove
Consultant (11 mos)
CBR Fashion Group
Referent E-Commerce (0 mo)
meori, Inc.
Digital Transformation / Amazon FBA (6 mos)
Volkswagen AG
Consultant (4 mos)
Adspert | Bidmanagement GmbH
Amazon Advertising Consultant (2 mos)
crealytics
Amazon Advertising Specialist (0 mo)
Lands' End
E-Commerce Referent / Amazon Advertising / USA branch (0 mo)
s.Oliver Group
Referent E-Commerce / Amazon Marketing (0 mo)
Ritter Sport
E-Commerce-Berater (9 mos)
Lufthansa
E-Commerce-Berater (11 mos)
Hermey GmbH & Co. KG
E-Commerce-Spezialist (1 yr 3 mos)
erdbär GmbH
Onlinespezialist / Amazon (3 mos)
Membran Logistics Services GmbH
Geschäftsführer (2 yrs 11 mos)
Music-Shop Online GmbH
Geschäftsführer (3 yrs 2 mos)
Membran Asset Management GmbH
Gesellschafter (4 yrs 1 mo)
Membran Entertainment Group
Eigentümer/Gesellschafter (8 yrs 10 mos)
MUCD Handelsgesellschaft mbH
Geschäftsführender Gesellschafter (16 yrs 9 mos)
Education
Management Examination at BMA - Business & Management Akademie
Zertifizierter Online Marketing Manager at IVM - Institut für Verkauf und Marketing (Frankfurt, München, Hamburg, Berlin, Köln, Wien)
Jurastudium at Humboldt-Universität zu Berlin
