Gaurav B. — Digital Marketing Specialist

🚀 "Transforming brands one click at a time!" 🚀 📣 Imagine transforming ordinary brands into extraordinary experiences...✨ That's what gets me going every day! I'm a Brand Communication and Data-Driven Marketing enthusiast, devoted to skyrocketing businesses to new heights. 🚀 With 14+ years of experience under my belt, I've dipped my toes into an array of marketing arenas, including Digital Marketing, Performance Marketing, Mainline Advertising, Trade Advertising, and Public Relations. 🌐📈 From startups to established brands and creative to digital agencies, my journey has been a rollercoaster ride of exciting projects, all focused on leveraging the entire marketing spectrum for brand building. 🎢🎯 But wait, there's more! Before diving headfirst into the world of marketing, I sharpened my skills with an MBA from ESADE Business School, consistently ranked among the Top 25 globally. 🎓🌟 So, if you're looking for a passionate marketer who loves to talk brand communication and data-backed strategies to fuel business growth, let's connect! 🤝 Let's make some marketing magic together! 🔮💼 Knowledge Areas: B2C Growth Marketing, B2B Demand/Lead Generation, Digital Marketing, Product Marketing, Online Advertising, Digital Strategy, Online Acquisition/Retention Marketing, Performance Marketing, P&L Management, Marketing Strategy, Strategic Brand Management, Brand Positioning, Advertising, Content Marketing, Integrated Marketing Communication, Digital Marketing, Performance Marketing, Growth Marketing, Google Adwords, Display Marketing, Social Media Marketing, SEO, SMO, Customer Relationship Management, MarTech, E-mail Marketing, Public Relations, Marketing Communications, Branding, Influencer Marketing, Affiliate Marketing, Web Analytics, Competitor Analysis, Campaign Optimization, Media Buying. Tools: Paid Social Marketing: Facebook Ads, LinkedIn Campaign Manager, Sprinklr, Snap Ads, TikTok Ads, Reddit Google Suite: Google AdWords, Google Analytics, SA360 Amazon Advertising: Amazon DSP, Campaign Planning, Retail for Advertising, Sponsored Ads Adobe Experience Cloud: Adobe Analytics, Audience Manager, Target, DTM Data Analysis & Visualisation: PowerBI, Tableau, Salesforce

Stackforce AI infers this person is a seasoned MarTech professional with a strong focus on digital marketing and brand development.

Location: Hyderabad, Telangana, India

Experience: 15 yrs

Skills

Digital Marketing
Leadership
Business Development
Brand Awareness
Brand Management
Marketing

Career Highlights

14+ years of diverse marketing experience.
Expert in data-driven brand communication strategies.
Proven track record in digital marketing leadership.

Work Experience

Global University Systems

Associate Director - Digital Marketing (2 yrs 7 mos)

Head Of Digital Marketing (1 yr 11 mos)

Pidge

Head of Marketing & Business Development (11 mos)

Head Of Marketing (3 mos)

Svarochi

Marketing Manager (1 yr 11 mos)

Wunderman

Business Director (2 mos)

Account Director (1 yr 9 mos)

RepIndia

Account Director (1 yr 2 mos)

Drizzlin Media

Account Director (3 mos)

Account Manager (1 yr 7 mos)

Firefly e-Ventures Ltd (HT Media Ltd)

MBA Marketing Intern (2 mos)

Thaicom Public Company Limited

Account Manager (2 yrs)

Sales Executive (11 mos)

Education

Full Time MBA at Esade

MBA at XLRI Jamshedpur

BBA at Assumption University

at Bhatnagar International School

Gaurav B.

Digital Marketing Specialist

Hyderabad, Telangana, India15 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

14+ years of diverse marketing experience.
Expert in data-driven brand communication strategies.
Proven track record in digital marketing leadership.

Stackforce AI infers this person is a seasoned MarTech professional with a strong focus on digital marketing and brand development.

Contact

bajargyan@gmail.com LinkedIn

Skills

Core Skills

Digital MarketingLeadershipBusiness DevelopmentBrand AwarenessBrand ManagementMarketing

Other Skills

App Store OptimisationB2BBrandingBusiness StrategyCompetitive AnalysisCross-functional Team LeadershipCustomer AcquisitionCustomer RelationsCustomer ServiceDigital Communication StrategyDigital MediaDigital StrategyDirect SalesE-commerceEntrepreneurship

About

Experience

Global university systems

2 roles

Associate Director - Digital Marketing

Aug 2023 – Present · 2 yrs 7 mos · Hyderabad, Telangana, India

Head Of Digital Marketing

Oct 2021 – Sep 2023 · 1 yr 11 mos · Hyderabad, Telangana, India

As Head Of Digital Marketing, I work with the GUS senior management to define and deliver on the marketing strategic direction with responsibility for building and managing a team of experienced digital professionals. Responsible for developing and implementing the digital marketing strategy & managing the digital marketing budget to deliver on brand targets. Fully accountable for multiple digital marketing channels that include: PPC, Paid & Organic Social Media, Affiliates, Media Buying, Analytics, Programmatic, SEO and Content.

Digital MarketingDigital Communication StrategyPerformance MarketingTeam BuildingCustomer AcquisitionBrand Awareness+2

Pidge

2 roles

Head of Marketing & Business Development

Promoted

May 2020 – Apr 2021 · 11 mos

Core team member at Pidge. Responsible for the top-line growth of the company.
Developed Go-To-Market strategy to drive Consumer to Consumer (C2C) and Business to Consumer (B2C) verticals.
Pidge App (C2C): Responsible for increasing in App transaction, via performance marketing (SEM & SEO), App Store Optimisation (ASO), and Branding.
Pidge for Business (B2C): Responsible for developing new customer categories to cater to, devise pricing strategy, and onboard enterprise accounts across categories such as E-commerce, D2C Brands, F&B Restaurants, and Bakers to name a few.
Managed a team of 9 marketing and business development professionals to drive business growth.

Digital MarketingGoogle AdsBusiness DevelopmentPerformance MarketingCross-functional Team LeadershipTeam Leadership+4

Head Of Marketing

Jan 2020 – Apr 2020 · 3 mos

Brand AwarenessDigital Strategy

Svarochi

Marketing Manager

Jan 2018 – Dec 2019 · 1 yr 11 mos · New Delhi Area, India

Led the brand marketing function at the company. Responsible for strategising marketing activities, developing marketing budget and overseeing execution of the marketing plans. Reporting to the founding team of the company.
Developed & manage brand standards, usage guidelines, assets and ensuring consistent brand imagery.
Activated the process of BTL, ATL creative & Media agencies selection, negotiated payment terms, agreements and SOPs for media and advertising agencies.
Work with stakeholders from multiple functions to create effective customer engagement through both ATL and BTL communications.
Brief creative & media agencies for Traditional + Digital campaign planning. Working with creative agency to deliver creative concepts for Mainline and Digital media campaign, oversaw media mix formulation and plan out media spends for the year in collaboration with the media agency across mediums (mainline & digital).
Developed marketing collaterals for trade support, initiated & oversaw countrywide retail visibility through retail branding. Increased trade visibility through identifying key exhibitions and overseeing participation (from stall design to event execution) and other activation programs.
Setup the E-commerce operation & presence for the company on both Amazon and Flipkart, working closely with the respective category & advertising teams to grow the e-commerce sales for the brand.

Brand ManagementMarketingSearch Engine Optimization (SEO)Brand AwarenessSalesSocial Media Marketing+1

Wunderman

2 roles

Business Director

Oct 2017 – Dec 2017 · 2 mos

Business Lead: GSK India | Microsoft India Social Media Command Center

MarketingBusiness DevelopmentSearch Engine Optimization (SEO)Brand AwarenessSalesDigital Strategy

Account Director

Dec 2015 – Sep 2017 · 1 yr 9 mos

Team Lead: GSK India
Provide overall account leadership and account management for GSK India & Microsoft India Social Command Center to drive digital & business success.
I collaborate with our clients from strategy to execution for digital success. A trusted consultant to help clients develop effective campaigns and programs to meet their marketing objectives.
Responsible for the Oral Care, Digestive Health, Pain & Respiratory Brand portfolios at GSK Consumer Health India.

MarketingBusiness DevelopmentSearch Engine Optimization (SEO)Brand AwarenessSalesDigital Strategy

Repindia

Account Director

Sep 2014 – Nov 2015 · 1 yr 2 mos · New Delhi Area, India

Responsible for business development, client servicing, project management and team supervision
Effectively manage projects incl. creation & management of digital assets (websites, microsites and mobile applications), SEO, Social Media management & campaign creations, digital advertising and influencer engagement activities in line with the business objectives of clients

Drizzlin media

2 roles

Account Director

Promoted

Jun 2014 – Sep 2014 · 3 mos · New Delhi Area, India

Handling multiple projects, ensuring operation efficiency for quality work delivery.

Account Manager

Oct 2012 – May 2014 · 1 yr 7 mos · New Delhi Area, India

Working on a single project and focused on expanding the scope of work. Simultaneously working on various pitches.

Firefly e-ventures ltd (ht media ltd)

MBA Marketing Intern

Jul 2011 – Sep 2011 · 2 mos · Gurgaon, India

Analyzed the online presence of www.desimartini.com and provided insights that enhanced the presence in all categories of Inbound Marketing: Content, Search Engine Optimization (SEO) & Social Media
Assisted in branding and relaunch of DesiMartini (www.desimartini.com)

Thaicom public company limited

2 roles

Account Manager

Aug 2008 – Aug 2010 · 2 yrs · Bangkok, Thailand

Activity: Leading Satellite service provider in the APAC region with more than 10 offices spread across the APAC region, Yearly Revenue in excess of $240 Million. (501 -1000) employees
Responsible for cold sales and supervision of the entire sales process for the Broadcasting & Telecommunication division in Nepal, Bangladesh, Maldives; sole company representative for these markets managing 15 sales accounts valued at US$ 10 million whilst managing related internal activities with Marketing, Finance, Operations and Legal
Coordinated service deliveries for our joint venture projects with Europe Media Port (Greece) and Satlink Communications (Israel); liaised with their Heads of Business Development to ensure that the objectives of market expansion were met.

Sales Executive

Aug 2007 – Jul 2008 · 11 mos · Bangkok, Thailand

Sales support role for the Department Manager (International Sales) and assisted with the execution of sales activities in the South Asian region
Ensured precise market information were delivered to the back office team