Arun Prakash

Business Development Executive

Delhi, India3 yrs 3 mos experience

Key Highlights

Proven success in driving 0-1 journeys.
Achieved 40%+ growth in key categories.
Expertise in strategic negotiations and pricing initiatives.

Stackforce AI infers this person is a B2C E-Commerce professional with expertise in category management and business growth.

Contact

Skills

Core Skills

E-commerceBusiness GrowthBusiness DevelopmentKey Account ManagementSales DevelopmentMarket Research

Other Skills

Analytical SkillsBrand ManagementBusiness AcquisitionConsumer ProductsContract NegotiationCross-functional Team LeadershipLeadershipMarket AnalysisMarketingMarketing StrategyMicrosoft PowerPointNegotiationProject ManagementResearchSales & Marketing

About

Refer to me as a dynamic professional with an MBA in Sales & Marketing and 3+ years of experience in category management and business growth. I am currently working with Flipkart and have proven success in driving 0-1 journeys, achieving topline growth, and optimizing costs through strategic negotiations and pricing initiatives. Expertise in onboarding top brands, managing portfolios, and delivering 40%+ growth in key categories. Skilled in Ads management, driving 250 Cr Ads/GMV for D2C brands. At my previous employer - Trident Group, led a 120 Cr monthly topline, owning end-to-end P&L and operations for B2B home-textiles. Adept at leveraging insights, refining operations, and ensuring impactful results through data-driven strategies. A smart worker, able to confidently perform in diverse cultures and in situations where collaboration and fidelity are requisite. My Key Interests: Sales Leadership, Improvising distribution & retail channel, Category growth framework, Branding, and Business development My Hobbies: Mixed Martial Arts, Boxing, Calisthenics

Experience

Flipkart

Category Manager - Electronics

Jun 2023 – Jan 2025 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

Sales DevelopmentE-CommerceConsumer ProductsKey Account ManagementContract NegotiationBrand Management+6

Trident group india

3 roles

Team Lead (Key Accounts) - B2B Sales

Promoted

Apr 2022 – Jun 2023 · 1 yr 2 mos

Sales DevelopmentKey Account ManagementContract NegotiationMarket AnalysisNegotiationBusiness Acquisition+2

Key Account Manager - Private Labels

Jan 2022 – Apr 2022 · 3 mos

Key Account ManagementMarket AnalysisNegotiation

Management Trainee - Marketing

Sep 2021 – Dec 2021 · 3 mos

Sales DevelopmentMarket Analysis

Urban company

Category Management - Beauty

Jul 2021 – Sep 2021 · 2 mos

Sales DevelopmentMarket Analysis

Cosmo films limited

Consultant - Customer Acquisition

Apr 2021 – Jul 2021 · 3 mos · Delhi, India

Market Analysis

Mamaearth

Live Project: Category Management

Aug 2020 – Aug 2020 · 0 mo

1) Identified growth opportunities by the competitive landscape, online surveys, and the user engagement funnel
2) Underwent shopper immersions with target shopper and understood their decision making, delight & pain points in the shopping experience
3) Crafted solutions across product mix, user interface, and shopper’s experience to help grow the category.

The hershey company

Live Project: Retail Management

Jun 2020 – Jun 2020 · 0 mo

1) Conducted & analyzed data from the market for their brand and competitors across different stores: Kirana, Modern Trade, Food stores, etc.
2) Created a shopper engagement funnel to identify growth opportunities
3) Identified the Target Shopper basis their profiles, shopping missions, in-store decision-making factors, and the activation & promotions that work for them
4) Created solutions to attain in-store growth for the brands of The Hershey Company

Market Research

Ultratech cement

Summer Internship

May 2020 – Jun 2020 · 1 mo · New Delhi

Confederation of empowerment initiatives (cei)

Project Empowerment Intern

Apr 2020 – May 2020 · 1 mo

Acbr

Summer Internship

Apr 2017 – May 2017 · 1 mo · New Delhi Area, India

1) Collaborated with Jawaharlal Nehru University for procurement of novel compunds
2) Carried out screening process of leads as potential Anti-Alzehimer's agent.

Delhi university

Research Project Intern

Dec 2016 – Jun 2017 · 6 mos

Performed microbiological analysis on food samples from local street vendors and small-format organized retail outlets in order to study their pathogenicity.