Arjun Nair

Business Development Executive

Bengaluru, Karnataka, India8 yrs 9 mos experience

Key Highlights

Expert in digital strategy and account planning.
Proven track record in optimizing campaigns for maximum ROI.
Strong leadership in fostering collaborative team environments.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital strategy and campaign optimization.

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Skills

Core Skills

Digital StrategyAccount ManagementPerformance MarketingMedia PlanningCampaign Management

Other Skills

Account PlanningAd OptimizationAd TargetingAd TrackingAdvertisingAnalytical SkillsCC++Campaign StrategiesCampaignsCascading Style Sheets (CSS)Client ServicesCommunicationDigital MarketingE-Commerce

About

My core competencies in digital strategy and account planning enable me to align creative concepts with client objectives, ensuring impactful messaging across various touchpoints. In my tenure at dentsu, we've optimized campaigns through data-driven insights, maximizing ROI and strengthening client relationships. I've led trials in new formats and targeting options, contributing to our team's ability to exceed expectations and adapt swiftly to emerging trends. My commitment lies in fostering a collaborative culture that values diverse perspectives and continuous improvement.

Experience

Essencemediacom

Associate Business Director

Feb 2025 – Present · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

Dentsu

Paid Social- Senior Manager

Dec 2022 – Jul 2024 · 1 yr 7 mos · Bengaluru, Karnataka, India · Remote

Develop comprehensive and innovative marketing strategies that align with client objectives and target audience insights.
Ensure creative concepts and messaging are aligned with strategic objectives and resonate with target audiences across various touchpoints.
Monitor campaign performance closely, leveraging data and analytics to optimize strategies in real time and drive maximum ROI. Managed senior client relationships, and presented in campaign reviews and QBRs.
Proposed and managed trials of new activity including new formats and targeting options.
Implement processes and protocols to review and approve strategic recommendations, ensuring they meet client expectations and agency standards.

Media PlanningCommunicationSocial MediaMarketing Campaign ManagementAccount ManagementClient Services+4