Dec 2020 – Aug 2021 · 8 mos

• Played a key role in achieving sales performance benchmarks through the development and implementation of data-driven content marketing strategies.
• Tracked the performance of blogs and social media posts on a national scale, analyzing metrics such as engagement rates, click-through rates, and conversions. Implemented optimization strategies to improve content performance and drive user engagement.
• Implemented SEO best practices to optimize content for organic search, resulting in a 40% increase in organic traffic and a 20% increase in keyword rankings within six months.
• Instrumental in scaling the Instagram community from 2k to over 150k followers, leveraging targeted content initiatives and engagement tactics to increase brand visibility and audience reach.

May 2020 – Dec 2020 · 7 mos

• 📍Worked on the content for Instagram posts (@scool.buzz) and convert them into SEO-based blogs. (scool.buzz)
• 📍 Contributed to the brand's growth on Instagram from 2k to 112k followers.
• 📍 Main focus was on storytelling while keeping it simple and quirky to add value to the readers.
• 📍 Adapted to a writing style that has a touch of humour/ Gen Z dialect to reach out to the audience.
• 📍My role as a social media writer demanded me to tweak the content in a way that the young, Indian TG finds it interesting and shareable.

Oct 2020 – Present · 5 yrs 5 mos

• Develops and implements personalized branding strategies for C-suite executives, leveraging content marketing tactics to enhance their online presence and thought leadership.
• Creates compelling and tailored content assets, including articles, blog posts, and social media updates, to showcase the expertise and unique perspectives of CXOs across various industries.
• Collaborates closely with CXOs to identify key messaging themes and content opportunities aligned with their professional goals and target audience preferences.
• Monitors and analyzes performance metrics to track the effectiveness of branding initiatives and identify areas for optimization. Implemented data-driven insights to refine content strategies and maximize ROI for clients.
• Provides ongoing guidance and support to CXOs, offering strategic advice and recommendations to maintain consistent branding efforts and adapt to evolving industry trends.
• This has helped my clients be thought leaders, show their industry expertise, and create inbound leads and opportunities in their particular niche.

Sep 2020 – Present · 5 yrs 6 mos

• Helps brands, CXOs, and professionals to develop a content strategy for their social media profiles according to their goals.

Sep 2020 – Mar 2022 · 1 yr 6 mos

• Community manager at this thriving community of dedicated marketing and sales enthusiasts. I work with the team to build our ecosystem, market and promote it. Mainly handles content and social media.

May 2020 – Dec 2020 · 7 mos · Kochi, Kerala

• 📍Created blog posts and social media content for the company to cater to their target audience.
• 📍Helped the company with LinkedIn marketing and branding for lead generation.
• 📍The TG consisted of industry experts and tech-aware individuals.

Jul 2019 – Mar 2023 · 3 yrs 8 mos

• Produced engaging and informative content across various industries, including technology, finance, and healthcare, consistently meeting client requirements and deadlines.
• Implemented SEO best practices to optimize content for organic search, resulting in improved search engine rankings and increased organic traffic for client websites.
• Collaborated with clients to develop content strategies aligned with their business goals, resulting in enhanced brand awareness and increased customer engagement.
• 📍 Delivered satisfactory work to clients from 🇮🇳🇺🇲🇭🇲🇬🇧🇸🇬🇨🇦

Jun 2019 – Jun 2019 · 0 mo · Kochi, India

• 📍Got to know about what happens in the field of digital media, editing and video shoots of popular TV programmes.
• 📍 An insight into the everyday dilemmas and problems of TV production and how to tackle them were part of the internship.
• 📍Flowers TV, being one of the popular Malayalam television channels helped me gain professional development and I learnt to work in a group and as a part of the crew.

Apr 2019 – Jan 2020 · 9 mos

• Curated content suitable for
• 📍business articles,
• 📍 news stories,
• 📍meta descriptions,
• 📍product descriptions, etc.

Feb 2019 – May 2019 · 3 mos

• 📍involved interacting with learners on a daily basis via the Utter app.
• 📍Devised new methods to help them communicate in English.
• 📍Introduced me to marketing as I relayed to the users the benefits of the premium package.

Jan 2019 – Mar 2019 · 2 mos

• I upskilled my knowledge on
• 📍creating content for blogs,
• 📍WordPress, and
• 📍 technical writing.

Dec 2018 – Feb 2019 · 2 mos

• 📍Researching about potential sponsors
• 📍and marketing techniques while working as a part of the research team was an enriching experience.