Arman Sood

Co-Founder

South Delhi, Delhi, India13 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Co-founded a pioneering cold brew coffee brand in India.
Led marketing strategies at a top ed-tech startup.
Successfully launched a unique party accessories e-commerce platform.

Stackforce AI infers this person is a B2C entrepreneur with strong marketing and operational expertise in the food and beverage sector.

Contact

arman@sleepyowl.co LinkedIn

Skills

Core Skills

EntrepreneurshipMarketingCommunications

Other Skills

Brand ManagementCustomer ServiceData AnalysisDigital MarketingE-commerceLeadershipLogisticsManagementOperationsProject ManagementPublic RelationsPublic SpeakingResearchSocial MediaStart-ups

About

I've been an avid debater, activist and sportsperson during school and college. I graduated as a lawyer from Jindal Global Law School in 2015. During my 2nd Year at Law School I started an e-commerce start up retailing Bar/ Party/ Alcohol Accessories. This was my 1st entrepreneurial venture. We were in operation for 2 years. After graduation I joined Embibe (Leading ed-tech start up) and was working as a Marketing and Communications Evangelist. I am very passionate about business ideas and the start up ecosystem. I want to learn and grow as an entrepreneur and aspire to start up in a space that solves a crucial problem in a fun way. I started Sleepy Owl Coffee with the aim to make incredible coffee available to consumers at home, work and well almost anywhere they crave it.

Experience

Sleepy owl coffee

Co Founder

Feb 2016 – Present · 10 yrs 1 mo · Greater Delhi Area

We started Sleepy Owl Coffee in June 2016. Cold brew coffee has become a global phenomenon in the last few years with Sleepy Owl pioneering it in India.
Unlike traditional iced coffee which is hot brewed coffee poured over ice, we brew with cold water over 21 hours to extract only the good stuff and leave behind that bitterness. The end result is a coffee that's smooth, bold & naturally sweet. We only use 100% Arabica beans that are all grade A and buy directly from farmers in Chikmagalur, Karnataka. Transparency is extremely important to us as a company especially in terms of our sourcing, we keep our customers informed about the journey of the coffee from the farm to their door.
Cold Brewing Coffee has its own set of benefits -- our product is less bitter, less acidic and retains the original flavours of the bean resulting in a superior coffee beverage.
Our Cold Brew comes in a bag-in-box packaging with a dispensing tap. We currently only sell the original Cold Brew, which is available in two sizes: Big Brew (1.5 L, makes 10/12 cups for Rs. 600) and Lil' Brew (600 ml, makes 4 cups for Rs. 300).
Our cold brew is available both online and offline. Customers place an order on our online store & have it delivered to their door or desk around Delhi / NCR or pick it up from Modern Trade retail stores in Delhi NCR. Currently, we stock at 30 retails stores including Le Marche, Food Hall, Modern Bazaar, Needs, Defense Store and Gourmet Store among others.
As part of our brand building exercise, we tie up with leading Cafe's and restaurants in Delhi NCR to sell our signature Cold Brew drinks such as 'Sleepy Owl Vietnamese Cold Brew' through their menu. We are available on menus of 20 partner cafe's including Fab Cafe, Olive, Lodi the Garden Restaurant, PVR Directors Cut and Gold Class, Greenr & Cest La Vie among others
We were recently covered by GQ India, LBB & Nico Bar (The Nico Bar blog talks about the background of the three co-founders and how we got started)

MarketingEntrepreneurshipManagementCustomer ServicePublic SpeakingProject Management+7

Indiavidual learning

Marketing & Communications Evangelist

Jun 2015 – Jan 2016 · 7 mos · Andheri West, Mumbai

Embibe is India's best, personalised exam preparation platform. It focuses on improving student performance in the fastest time possible using data around accuracy, speed, time management and attempt strategy. In fact, students across different levels of ability have improved their marks by up to 23% after taking just one test on the system!
Embibe analyses your practice and test on the platform and tells you your weak and strong chapters and concepts enabling you to prepare smarter and revise better. We help you with test taking strategies and improve your time management, speed and accuracy.
I am working in the Marketing and Communications Team at Embibe!

MarketingCommunicationsData AnalysisPublic Relations

Sood and singh ventures

Co-Founder

Oct 2012 – Jun 2015 · 2 yrs 8 mos · Greater Delhi Area

Co-Founder @eShack (Sood & Singh Ventures)
eShack is a student start up with a twist. Bored of the average law school life we really wanted to utilise our space and time more effectively and with the bug of entrepreneurship that had caught on to us we had an itch to start something. eShack is a website selling unique party and drinking accessories and now even a range of party and beer and drinking T-Shirts that too with box subscription.
eShack was the consequence of a drunken night in Bangkok where we were celebrating and we realised the potential of the beer bongs, beer pong tables we were using in as a niche market in India. We had seen American Pie and Project-X and always wondered why Beer Pong Tables, Solo Cups, Bongs were not available here. We skipped our internships and over 3-4 months we registered our selves, imported all our products and got a functional website ready and launched with a bang.
Operations- Launched our company from ground up and ran day to day operations through the course of the start up.
Marketing- Was dealing with social media management and digital marketing strategies.
PR- Managed Brand Communication and Public Relations for eShack.
Logistics- Coordinated Logistics for Retail for eShack for 2 years.

EntrepreneurshipMarketingPublic RelationsLogistics