Tulika G.

Business Development Executive

Bengaluru, Karnataka, India8 yrs experience

Key Highlights

Expert in data analysis and visualization.
Proven track record in driving successful marketing campaigns.
Strong background in predictive modeling and customer segmentation.

Stackforce AI infers this person is a Data Analyst with expertise in SaaS and Marketing Analytics.

Contact

Skills

Core Skills

Data AnalysisBusiness AnalyticsCampaign ManagementData GovernanceData VisualizationFinancial ReportingQuantitative AnalysisAlgorithm DevelopmentSoftware DevelopmentProblem Solving

Other Skills

Advance excelAmazon RedshiftAmazon Web Services (AWS)Analytical SkillsAzure DatabricksBusiness ProcessC++Data AnalyticsData ScienceDatabricksEDAETL ToolsExtractLeadershipLoad (ETL)

About

Data Analyst | Customer Insights | Marketing Strategy Tulika is a data analyst at NU10, specializing in transforming complex data into actionable insights that drive business growth. With a strong background in analyzing seasonal trends and customer demographics, Tulika helps develop data-driven marketing strategies and personalized retention campaigns. Expertise includes: ✔ Data analysis & visualization ✔ Customer segmentation & behavior analysis ✔ Predictive modeling & trend forecasting ✔ A/B testing & performance optimization ✔ RFM (Recency, Frequency, Monetary) model development for customer segmentation ✔ SQL, Python, and BI tools Passionate about using data to enhance customer experiences, Tulika thrives on uncovering patterns that inform strategic decision-making. Always eager to explore new analytics techniques, Tulika enjoys collaborating with cross-functional teams to optimize marketing efforts and improve customer engagement. Let’s connect and discuss how data can drive business success!

Experience

Swiggy

Business Analyst

Jun 2025 – Present · 9 mos · Bengaluru, Karnataka, India · Hybrid

MySQLSQLSnowflakeAdvance excelPowerbiData Analysis+1

Titan company limited

Sr. Consultant

Aug 2024 – Sep 2025 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

Driving campaign success for Tanishq, Mia & Zoya. Skilled in pre-campaign planning, execution, and post-campaign evaluation to maximize ROI and brand impact.

sqlpythonPowerbiAzure DatabricksEDAExtract+11

Nu10

Data Analyst

Jul 2022 – Jul 2024 · 2 yrs · Bengaluru, Karnataka, India · On-site

Working on a project for ekar as data analyst. Initiated the automation process for the pulse tableau dashboard of ekar for getting the right metrics values and helps in taking data driven decisions in the growth call.
Created end to end dashboards of outstanding payment vs ageing, outstanding payment at a time stamp for reconciliation using SQL, Python, Tableau and Databricks.
Developed dashboard for customers bookings data and revenue generated for a month.
Develop a data governance and management strategy in order to ensure quality of reporting and analytics. Derive disciplined data management through active monitoring and by creating a culture of possible responsibility by embedding accountability into all targets.

Machine LearningPivot TablesAzure DatabrickspythonC++MySQL+13

Elation

Quantitative Analyst

Jan 2022 – Jun 2022 · 5 mos · Remote

Responsible for developing algorithms for increasing pnl and maintaining risk to reward ratios for various types of markets, helping the stakeholders to make correct data driven decisions.

Machine LearningPythonSQLMicrosoft ExcelC++Quantitative Research+8

Hsbc

Software Engineer

Sep 2020 – Dec 2021 · 1 yr 3 mos · Pune, Maharashtra, India · Hybrid

Machine LearningProblem SolvingC++Business ProcessQuantitative ResearchTeamwork+3

Sagacito technologies

Deep Learning

May 2019 – Jul 2019 · 2 mos · Gurgaon

Problem SolvingC++Business ProcessTeamworkData AnalyticsAnalytical Skills

Viden.io

Intern

Mar 2018 – Apr 2018 · 1 mo · India

Student mentorship program, iit roorkee

Volunteer

Jan 2018 – May 2020 · 2 yrs 4 mos · India

Working towards bridging the communication gap between senior and first year students by providing a dynamic framework for healthy discussion, mentorship and one to one counselling.
We try to provide personal and professional support to an individual.

Problem SolvingC++Business ProcessTeamwork

Arp

Student Mentor

Jan 2018 – May 2020 · 2 yrs 4 mos · Roorkee

Problem SolvingBusiness ProcessTeamworkAnalytical Skills

Spic macay heritage club, iit roorkee

Content Editor

Aug 2017 – May 2020 · 2 yrs 9 mos · India

SPIC MACAY aims to enrich the quality of formal education by increasing awareness about different aspects of Indian heritage and inspiring the young mind to imbibe the values embedded in it. It has 100 chapters internationally which organizes more than 8000 programs with a reach of over 3 million students.

Problem SolvingBusiness ProcessTeamwork