Jul 2018 – Jul 2019 · 1 yr · Mumbai Metropolitan Region

Dec 2016 – Jul 2018 · 1 yr 7 mos · Navi Mumbai, Maharashtra, India · On-site

• Responsible for entire analytics function and creating data based health products at the Diabetes Management startup. Set up the analytics and worked in collaboration with tech, product, business, sales & marketing teams
• Extracted & analyzed data from databases to identify key metrics and transform raw data into actionable insights
• Worked with top endocrinologists to develop & launch clinical decision support system which recommends most suitable Drug Classes and Insulin Dosage for diabetic patients. Built classification model to use the output selected by the doctors to improve the recommendations
• Created and presented a quantitative forecasting model predicting the revenue loss for health care providers with respect to patients’ in-clinic visit to diabetes clinics to more than 100 endocrinologists
• Launched UKPDS Risk Scoring which provides risk estimates in individuals for coronary heart disease and stroke
• Planned and Executed several product-marketing campaigns to increase doctor and patient engagement

Oct 2015 – Dec 2016 · 1 yr 2 mos · Greater Delhi Area

• Founding team member at Saif Partners funded startup Voodoo, a Contextual Recommendation Engine. Responsible for defining & driving core business and growth metrics - User Acquisition, User Analytics, Growth, Retention, ROI, MAUs.
• Spearheaded overall marketing with a total budget of over 2Cr & achieved the set business KPIs.
• Acquired 100K quality-users in the first 3 months & 450K users in 7 months
• Built the complete data analytics framework and analyzed business trends & user behaviour data to develop strategies and support business decisions.
• Developed active users segmentation algorithm in Python & launched targeted user engagement campaigns
• Leveraged digital marketing channels including Display, SEM, SEO, ASO & Social Media for user acquisition with a 4 member team.
• Introduced a revenue stream by implementing Google Admob & Facebook Audience Network ads.

Jul 2014 – Oct 2015 · 1 yr 3 mos · Greater Bengaluru Area

• Member of Growth team at FreeCharge. Responsible for performance marketing, user analytics, user engagement.
• Planned & executed CRM, SEM, Display, Cross-sell, Upsell campaigns for Install to Transacting user acquisition.
• Automated CRM by implementing a database-marketing tool resulting in a 5 times increase in user engagement.
• Responsible for all the marketing decisions for Preburn- a business unit of Freecharge.
• Led the marketing efforts for a new android app ‘Cheatz’ ensuring 15,000 installations in 4 days.

Aug 2013 – Jul 2014 · 11 mos · Gurugram, Haryana, India

• Responsible for optimizing ROI and growth of various online marketing channels and exploring new marketing opportunities.
• Planned & executed Product Promotion using insights from Brand/Category Conversion Report, SKU Dashboard, CTOR Report, Week on Week (WoW) Report, Month on Month (MoM) Report.
• Reviewed & monitored campaigns using Daily Marketing Report, CTR Report, Audience Report.
• Achieved 4X revenue growth in the first 4 months in Facebook Marketing and reduced Facebook Cost to Revenue Ratio to almost half of previous values.
• Managed retargeting partners (Display & Facebook) & structured dynamic strategies for business requirements.