Jun 2022 – Sep 2024 · 2 yrs 3 mos

• 1. Leading the charter on Engagement: Organic Sessions & Increase in session length
• Built out the new MyGate homescreen which aims to bring the utility and discussions to the forefront.
• Led to an increase in content creators by 4x(weekly) and session times up by 42%.
• Managing a team of 3 product managers, 1 content writer to drive the goals of the charter.
• 2. Unlocking new monetisation opportunities: MyGate Preemium Subscription, MyGate International etc.
• 3. Improving customer delight as measured by resident NPS.
• Enhance existing capabilities and drive adoption of the same by creating a product marketing plan
• 4. Lead the new app rebranding to align with future vision and monetisation

Feb 2022 – Jun 2022 · 4 mos

• Built a team of category managers & product ops to expedite business across 10+ categories like Airport taxis, Home cleaning, pest control, Salon at home, Health tests at home, Pet care, Painting, Movers&Packers, Appliance Repairs, Couriers, Laundry.
• Achieved 3x growth in orders & GMV
• Improved the entire funnel journey from addtocart to conversions by introducing
• 1. Pay post service / cash on delivery payment instruments which increased first time purchases by 27%
• 2. Same day service service delivery for supply partners, thus reducing cart to payment droff-off by 50%.

Jan 2021 – Jan 2022 · 1 yr

• Led various new initiatives aimed towards improving app engagement & session time.
• 1. MyGate Homes(real-estate marketplace for home buying, selling, renting and other move-in/move-out services) along with peer to peer chat module - 25k+ listings & 250k+ unique conversations
• 2. Peer to Peer marketplace(Buy& Sell anything within MyGate communities); 1lakh+ listings & 280k+ unique conversations
• 3. Evangelised and executed the neighbourhood section to truly embrace UGC on MyGate.

Aug 2020 – Dec 2020 · 4 mos · India

• Tried my hands on entrepreneurship.
• Ran experiments & built an MVP of a tik-tok like video sharing app for kids aimed towards peer learning and boosting self confidence of young chaps.

Mar 2019 – Aug 2020 · 1 yr 5 mos · Bangalore

• Handled end-to-end product journey for our first SaaS product from scratch.
• Impact: From 0 to 25+ paid clients in 4 months of launch and growing strong.
• 1. Conducted Design Sprints to propagate user journey.
• 2. Roadmapped our MVP, alpha and beta launches. Used user journey as a mental model for product prioritisation.
• 3. Did early customer demos and helped with GTM strategy & sales pitches.
• 4. Drive product positioning and communications along with product support
• 5. Conducted user interviews alongside UX team to continuously build the future roadmap.

Jul 2018 – Mar 2019 · 8 mos · Bangalore

• DSP Callout (Automation of QPS management and InMobi Bandwidth Optimisation)
• Expected Impact: 3-5% increase in advertising spend by DSP’s at current QPS.
• Supply path optimisation: Direct versus Indirect Supply duplication analysis and Multi call order set up deep dive.
• Importance of user attributes: Helped bake in a lot of new parameters like User consent in the Segment definition.
• User angle in Dynamic Pricing and Allocation: Setting the stage for the next level of user based allocation and Pricing engine.
• Callout impact simulation
• Supply forecasting at various time windows
• Automated Dynamic Margin Management daily mailer: Helps keep all stakeholders aligned on the margin gained/loss because of DM across countries.

Jul 2017 – Jul 2018 · 1 yr

• Championed Soft Allocation (Zero Wait time boarding experience) and Fifo allotment:
• Rewarded and Recognized for the below Impact:
• Customer Wait Time: Reduced customer wait time by ~50% (~11 mins to 5.5 mins)
• Reduced Customer Cancellations in Soft Allocation by 7% (18% to 11%)
• Driver wait time: Drop Partners wait time reduced by 30% (~4.5 hrs to 2.96 hrs).
• Contribution of Ola drop Partners improved by 10% in ola pickups thus improving the overall GMV/hr of these drivers and stockout reduction of 8% in the nearby areas.
• Overall Market share at Bangalore Airport improved by 8% (~50%-58%)
• Driving the cancellation model (along with Data Science and Engineering) : Involves testing, piloting and roll out across top7 cities.
• Rewarded and Recognized for the below impact:
• 4% reduction in cancellations
• Deciding allotment Strategies across countries/categories (Customer/Partner experience)
• Deciding and executing the right allotment strategy like Hard Allocation, Unicast (auto-accept/auto reject), Soft allocation etc
• Launched Auto-reject for International: Reduction in cancellations (Perth and Sydney) by 5%
• Intrip Enhancements:
• Re-allotment in case of previous booking drop change: Better customer experience
• Using share cabs in citytaxi in-trip supply. (+4% additional in-trip; +2% GMV/hr)
• Performed customer surveys to identify customer's perception regarding higher ETA's and cancellation.
• Building guard-rails on the same.

Jul 2016 – Jul 2017 · 1 yr

• Product Mix -the intelligent real-time decision-making platform (first of its kind in Ola), involved in the end-to-end product building
• Analysed driver behavioral patterns regarding category switching and how it affects company revenue.
• Worked on an algorithm to attain a perfect blend of categories by optimization of GMV/hour.
• Working with Tech-Allocation team on strategies to implement product mix: time slicing, category wheel, random filtering etc.
• Working on improving accuracies of different blocks of demand and supply prediction.
• Impact: increased GMV/hour by 2.6% (5 crores per week).
• Managing dynamic timeouts, increased GMV by Rs 2.5 crores/month and availability by 2.8%.
• Decided thresholds of key levers based on various business objectives for stakeholders across cities and categories.
• Devised a new capping formula which improved ride later fulfillment to 96% (highest since inception), increase of 6% from previous.
• Executed the Go-Home feature, which saved dead run (km’s wasted) of 30% and reduced driver duty denial by 3%.
• Prioritize our leasing drivers, increasing their relative utilization by 2.7% and resulting in incentive reduction of 20 lakhs a month.
• Used tools like MySQL, R, hive etc. for pulling data and analysing various business metrics critical for growth.

May 2015 – Jul 2015 · 2 mos · IIITD

• Rakshak involves citizen participation in policy changes on various social and economic issues by giving challenging projects to the youth.
• Project Title: IPR & Competition Laws, Mentor: Prof. V.K Unni (IIM Kolkata)
• Established an ‘Interface between IPR (Intellectual Property Rights) and Competition Regime’; paramount for maintaining a balance between innovation and consumer welfare.
• Comparative study of US and EU jurisdictions followed by analysis of 8 pivotal case scenarios dealt by CCI, resulting in finding key loop holes of Indian practices.
• Devised the methodology of approach by ‘Per se’ and ‘Rule of reason’ which could be generalized for other developing nations for dealing with overlapping cases; empowering firms to take favored decisions.
• Framed a set of 20 guidelines for Indian Authorities as recommendations and submitted a paper on “Inevitable connection of IPR & Competition- Indian Perspective” (under review).

Jun 2014 – Jun 2014 · 0 mo · Gurgaon, India

• Formulated questionnaires for “founder interviews” of various upcoming start-ups and published news articles, resources, opinions and interviews on the website, a total of 20% rise in content.
• Implemented competitive analysis (assessment of the strengths and weaknesses of top 10 competitors) for a new Job Board project as a part of ideation & strategy planning team.
• Commenced a Q&A forum, for guiding aspiring startups which increased online traffic.