Sep 2021 – Feb 2023 · 1 yr 5 mos

• At Apna, I handled all aspects of growth including but not limited to Performance, Brand, PR, Product Led Growth, partnerships, content/creative and influencer marketing. I also led several strategic initiatives across Corporate governance, Product, Business, HR and Finance.

Jan 2020 – Sep 2021 · 1 yr 8 mos

• I joined UC when it was pre-revenue and pre-website. I joined at a valuation of $10 million, left six years later at a valuation of $2.5 Bn with a ~$100 Mn annual revenue run rate (GMV ~$500 million).
• During different parts of my stint, I drove revenue, growth, brand and people across 5 countries, scaling the business from 50 fulfilled orders per day to 50,000+ orders per day

Oct 2018 – Dec 2019 · 1 yr 2 mos

• In addition to my existing responsibilities, I was part of the core team of 4 people that launched UrbanClap in UAE. Within 15 months of launch, we climbed to #2 in market share and became the brand with the highest TOMA and Unaided Brand Awareness, leaving behind incumbents who had been in the market for 7+ years.
• Additionally, led the IPL campaign in India, leading to 150% QoQ revenue growth in Q2, 2019. UC's ARR had crossed $50 million by Feb'20.
• We changed the company's name from UrbanClap to Urban Company, while ensuring we didn't lose any brand searches or equity, on a consistently low burn.

Feb 2018 – Sep 2018 · 7 mos

• Reported to the Founders and worked on the company's Growth Strategy, Digital Marketing, Customer Lifecycle management, Brand Development & Customer acquisition across businesses in India. Additionally, took over the company's Public Relations and Partner Brand. We set up a high performance in-house creative think-tank and studio, winning several awards on platforms like Goafest. We also set up the influencer marketing channel, in-house, collaborating with 1000+ influencers across Instagram and YouTube

Mar 2017 – Jan 2018 · 10 mos

• Led user acquisition for all key businesses in India - Beauty, Repairs, Cleaning and Wellness. Conceptualised and executed marquee consumer campaigns like Salon Spree, Freedom Sale, Festive Sale, Repair Fair on the product and mass media - each driving 40-50%+ QoQ growth. These campaigns became recognisable consumer properties over the years and have garnered tremendous brand equity. Additionally, led consumer retention, reengagement and Consumer Lifecycle journey across channels. By Jan'18, we were in 8 cities in India and continued to strengthen our service experience with an ARR of $8 million

Mar 2016 – Feb 2017 · 11 mos

• Additionally, started leading strategic partnerships to aid consumer acquisition for UC. Notable partners were L'Oreal, Snapdeal, Google, Flipkart, Amazon, Paytm, Multiple Banking & payment partners, OTT channels and content platforms . During this period, I led the conceptualisation and launch of the first of many brand campaigns on mass media. UC hit an Annual Revenue Run rate (ARR) of $2.5 million during this period

Aug 2015 – Feb 2016 · 6 mos

• I was one of the early employees at Urban Company (then UrbanClap) and set up a team across cities to lead BTL and Offline marketing. I joined the company when it was pre-revenue, pre-website and present in just 2 cities in India.

Apr 2013 – Jun 2015 · 2 yrs 2 mos · North India

Mar 2011 – Mar 2012 · 1 yr

• Two promotions in two years post the management trainee stint
• Our state delivered the highest growth in penetration, distribution, market share and revenues across India

Mar 2010 – Feb 2011 · 11 mos

Apr 2009 – Mar 2010 · 11 mos

Jun 2008 – Mar 2009 · 9 mos