Aman Pratap Singh

Performance Marketing Manager

Gurugram, Haryana, India5 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Expert in data-driven growth marketing strategies.
Successfully reduced user acquisition costs by 60%.
Led campaigns that drove over 100K user acquisitions.

Stackforce AI infers this person is a Performance Marketing Specialist in the Gaming industry.

Contact

amanpsrajput@gmail.com LinkedIn

Skills

Core Skills

Performance MarketingDigital MarketingGrowth MarketingUser AcquisitionInfluencer Marketing

Other Skills

Ad ServingAdsenseAffiliate MarketingAnalytical SkillsBlenderBrand DevelopmentBusiness DevelopmentBusiness StrategyCC (Programming Language)C++CAC OptimisationCampaign ManagementCascading Style Sheets (CSS)Communication

About

I am Aman Pratap Singh, a seasoned Performance Marketing Specialist at Appraise Media, complemented by a robust academic background with a B.Tech in Computer Science Engineering. My career trajectory has been marked by dynamic roles within three gaming startups, where I've spearheaded marketing initiatives in the highly competitive realms of ESports and Real Money Gaming (RMG). My core competencies include strategic campaign management, leveraging advanced analytics for data-driven decisions, and executing digital advertising campaigns that significantly boost user engagement and retention. Recently honored with the LinkedIn Marketing Insider badge, I am deeply committed to pushing the boundaries of digital marketing. My experience in RMG has equipped me with unique insights into consumer behavior, enabling me to craft innovative solutions that drive tangible results. I am passionate about connecting with fellow marketing luminaries to share insights, challenge the status quo, and explore cutting-edge strategies in the evolving landscape of digital marketing.

Experience

Appraise media

Performance Marketing - AM

Sep 2023 – Present · 2 yrs 6 mos · Delhi, India · On-site

Appraise Media, where data-driven strategies meet exceptional results. With a meticulous approach and cutting-edge technology, we maximize your ROI, optimize conversions, and unlock new growth opportunities. Experience unparalleled success through our tailored campaigns and unlock the true potential of your business.

Data AnalysisPerformance MarketingDigital AdvertisingDigital Marketing

Third unicorn

Growth and Acquisition Specialist : CrickPe

Mar 2023 – Aug 2023 · 5 mos · South Delhi, Delhi, India · On-site

Led all user acquisition and growth efforts for CrickPe during the IPL 2023 season, managing high-impact campaigns across performance, affiliate, and influencer channels.
Owned and optimized multi-channel budgets across Meta, Google, Affiliates, and Influencer Marketing
Worked directly with cricket legends Munaf Patel and Syed Saba Karim to drive influencer-led user acquisition
Built and executed acquisition funnels from scratch, tailored for IPL-driven user behavior and monetization cycles
Partnered with Appsflyer (attribution) and CleverTap (engagement) to implement a growth tech stack for CrickPe
Delivered scalable growth results under tight IPL timelines, leading all growth and acquisition strategy end-to-end

User AcquisitionGrowth MarketingCampaign ManagementInfluencer Marketing

Fanclash

Growth and Acquisition - Influencers

Feb 2022 – Feb 2023 · 1 yr · Gurugram, Haryana, India · On-site

Led influencer marketing and user acquisition at FanClash, with a focus on scalable growth strategies across performance and affiliate channels. Successfully reduced paying user CAC by 60% through data-backed targeting and deep creator partnerships.
Built and managed influencer programs, collaborating directly with 500+ creators—including every major YouTube influencer in the “earn money online” niche
Led cross-functional campaigns integrating influencer, affiliate, and growth marketing to boost new user acquisition
Identified high-conversion creator cohorts and optimized campaign ROI across YouTube, Meta, and performance ad networks
Developed scalable affiliate partnerships and optimized funnels to lower acquisition cost and increase retention
Played a key role in reducing acquisition costs while maintaining high-quality traffic and conversion

Influencer MarketingUser AcquisitionCampaign Management

Gmng

ESports & Growth Strategist

Feb 2021 – Feb 2022 · 1 yr · Gurugram, Haryana, India

Joined GMNG App as its first user and full-time growth strategist, playing a pivotal role in launching and scaling the platform. Led initiatives that drove 100K+ user acquisition within 127 days post-launch through data-driven growth marketing and viral content strategies while maintaining a highly efficient cost per acquisition.
Led ESports campaigns and app marketing initiatives to accelerate user acquisition and drive sustained engagement.
Built and nurtured a high-retention gaming community through targeted communication and content-driven strategies.
Designed and executed growth frameworks, operational workflows, and brand positioning to support early-stage scale.
Played a key role in business development, strategic partnerships, and shaping the user journey on the GMNG App.

Growth MarketingUser AcquisitionCommunity Building