Jan 2024 – Present · 2 yrs 2 mos

• Actively advise on Meltwater's company, go-to-market (GTM) & product strategies; sales and marketing alignment, efficiency & effectiveness; product direction and positioning; and company financial optimization.

Feb 2023 – Present · 3 yrs 1 mo

• Advise on product strategy & roadmap, go-to-market (GTM) & marketing strategy, and market segmentation & positioning.

Feb 2023 – Aug 2025 · 2 yrs 6 mos · Seattle, Washington, United States

• Co-founder of CMO Collaborative, as well as co-leader of one of largest chapters (Seattle).
• The CMO Collaborative was created 'By CMOs, For CMOs' as a community to connect, collaborate, and support each other. Folded into CMO Huddles.

Jun 2022 – Sep 2024 · 2 yrs 3 mos

• Led a ~140-person global marketing organization responsible for efficiently driving demand, enhancing brand awareness & customer experience, improving positioning, and expanding thought leadership, with the following impacts:
• Sourced ~$350M in new ACV in 2023, while also helping build a new self-service motion to drive product-led growth and improve sales efficiency
• Improved ACV / marketing spend efficiency by 45% YoY at a company already with 40% margins
• Spearheaded company repositioning from a contact database to a Go-to-Market (GTM) platform using a research-driven approach & launching the company’s first brand campaign. Achieved engagement metrics 2x industry benchmarks with measurable funnel conversion improvements
• Key driver of company strategy and pivot upmarket, as well as actual and externally-perceived shift towards a customer-centric brand
• Drove ZoomInfo’s biggest launch in years (Copilot, May ‘24) as well as helped launch a new product for a new audience (marketing), reaching $60M in revenue in first 12 months
• Responsible for company’s positioning across key initiatives, including new Copilot platform
• Created user, CMO, and advocate / influencer communities from scratch

Mar 2021 – Jun 2022 · 1 yr 3 mos

• Led a ~100-person team as General Manager for eCommerce / PLG, plus awareness, demand generation, content strategy, digital experience & marketing analytics at Tableau. Remit included the company's media, website, SEO, email, marketing tech stack, lead management, marketing engineering & development, data engineering, data science & analytics, with the following impacts:
• Achieved ~55% YoY growth in marketing-sourced pipeline (~60% of Tableau’s pipeline) through market segmentation & targeting, integrating customer journeys across marketing channels, and leveraging data science to optimize advertising and lead funnel performance
• Grew eCommerce from 3% to >45% of all direct transactions, responsible for >60% of company’s new customers (including 50% of Enterprise) and >55% of SMB transactions
• Key driver in company’s successful shift upmarket and towards enterprise-wide sales
• Built a “marketing machine,” enabling automation of our digital journeys across platforms, creation of a centralized data platform, improved personalization & machine learning
• Managed a ~$70M programs budget across awareness, demand generation & technology
• Oversaw virtual event capabilities, including for our 100k+ person Tableau Conference

Jan 2019 – Mar 2021 · 2 yrs 2 mos

Jan 2018 – Jan 2019 · 1 yr · San Antonio, Texas

• For a $35B+ retail / grocery company, led ~50-person company-wide data & analytics team responsible for driving business & customer outcomes through data science and analytics, including data strategy and governance, reporting & visualization, data science, measurement & analytics-based consulting:
• Oversaw data science projects with multi-million dollar per year revenue impact, such as creating customer-level personalization & developing item-substitution logic for online ordering
• Revamped HEB’s data & reporting platform, resulting in improved performance, reduced cost, and a meaningful shift towards self-service analytics
• One of a few non-Senior Leadership Team members selected to participate in company’s Digital Transformation Taskforce, seen as critical to HEB’s future success

Mar 2015 – Jan 2018 · 2 yrs 10 mos · San Antonio, Texas Metropolitan Area

• Responsible for Rackspace’s digital customer experience globally, including sourcing ~80% of company's new customers and ~$60M in annualized new customer revenue. With my team, we built an integrated digital experience including digital media and web properties, along with the associated data & analytics, technology and platforms. We doubled our revenue impact during my tenure.

Jan 2014 – Mar 2015 · 1 yr 2 mos · Mountain View, California

• Part of leadership for Google's central strategy team, with a focus on sales, marketing & partnerships, reporting into Chief Business Officer.
• Responsible for Chief Business Officer's key strategic projects, including developing Google’s 2015 go-to-market strategy
• Leader of global project that created Google’s approach towards large customers, including market segmentation, ideal customer identification, as well as designing and executing the structure and processes to support the new mandate
• Managed global project to re-envision Google’s internal creative capabilities as well as approach towards creative agencies, including the group’s strategy, operations and structure

Feb 2009 – Feb 2010 · 1 yr · Evanston, Illinois

• President of ~200-member elected organization representing the entire MBA student body. Worked closely with Kellogg's Deans as well as administrative and faculty leadership teams on setting and implementing the school's long-term strategy and improving the day-to-day experience for students. Only student representative on Kellogg Dean's Search Committee, which selected Dean Sally Blount (2010-2018 tenure).

Jan 2009 – Jan 2014 · 5 yrs · San Francisco, Brazil, South Africa, India, Mozambique

• Led client projects for strategy development at corporate, regional, and business unit levels as well as marketing strategy, positioning, customer segmentation, market analysis & entry, business model development, organization design, valuation & financial analysis, and economic development.

May 2005 – Jul 2008 · 3 yrs 2 mos · Los Angeles, CA, USA and Dubai, UAE

• Managed projects on human capital and HR strategy development, organization design, employee engagement, leadership development, performance management, workforce capacity planning, process improvement and turnover reduction.

May 2003 – May 2005 · 2 yrs · Los Angeles, California, United States