Jun 2023 – Dec 2024 · 1 yr 6 mos · Noida, Uttar Pradesh, India · On-site

• I spearhead IndiaMART's Lending Marketplace Product Team. By leveraging my strategic vision and cross-functional collaboration, I orchestrated a surge in lead generation and a remarkable increase in disbursals since July.
• Additionally, I drove innovation by redesigning the platform's UI/UX and seamlessly integrating it with seller touch-points. This initiative led to a staggering boost in Click-Through Rates and a major increase in lender lead generation.
• Moreover, we conceptualised and developed a data model-driven digitised rule engine for loan recommendations, achieving an approval rate of xx%—far surpassing open market rates of 3-4%.
• My leadership in implementing an expansive database architecture for loans facilitated seamless cross-product and partner integrations.
• Won Emerging Star of the Month for July'2023 for setting up the business processes from scratch within a month and Best Performer of the Month for April'24 for consistently scaling business growth using product and program initiatives.

Dec 2022 – Jun 2023 · 6 mos · Bengaluru, Karnataka, India

• By leading a comprehensive product-led growth strategy from proof of concept (POC) to implementation, I orchestrated a remarkable month-on-month increase in our customer base. I optimised sales funnels and executed TPV-enhancing engagement experiments, resulting in unprecedented growth and market penetration.
• Furthermore, I identified a critical need in the B2B credit landscape and swiftly conceptualized and executed a Credit Line Product. Through targeted marketing efforts and strategic partnerships, I acquired xx transacting users within a month, generating a total transactional value (TPV) of --. This initiative not only addressed the B2B credit needs effectively but also contributed significantly to revenue growth and market expansion.

Oct 2022 – Dec 2022 · 2 mos · Gurugram, Haryana, India

• Setting up Insurance broking operation using product first approach – starting from fresh insurance to renewals to claims handling - ranging from daily operations to SaaS integrations
• Market analysis to identify the insurance products, go-to-market strategies, distribution channels and relevant regulatory guidelines that come along

Jul 2022 – Oct 2022 · 3 mos · Gurugram, Haryana, India

• Overhauled the customer's journey of buying their dream car– conducted experiments across the funnel: most worked, few didn’t.
• Increased the top of the funnel organically by creating product visibility for loans across the customer touchpoints - did A/B testing, competitor analysis and coherence with different CTAs.

Jul 2021 – Jul 2022 · 1 yr · Gurugram, Haryana, India

• A large part of my work focuses around the journey from lead generation to completion for any customer interested in Financing while buying cars from Spinny. I've had the chance to work with multiple internal viz. Marketing, Product, Operations teams and external stakeholders viz. our financing partners to streamline the journey - both in terms of process and product. Some campaigns failed, others worked exceedingly well.

Aug 2020 – Oct 2020 · 2 mos

• Conceptualized and implemented 'Career Landscape Recommendation Engine' feature for the Career coaches at upGrad.
• Aided to increase ratings and other key business metrics of Small Group Coaching by up to 20% by streamlining the digital operations

Jun 2020 – Jul 2020 · 1 mo · Gurgaon, Haryana, India

• Pitched and converted 2 clients along with the leadership, did a competitor analysis, mapped 3 more potential clients.
• Crafted 2 product opportunities with our clients and students with initiatives that increased the social media visibility by 20%.

Apr 2020 – Jun 2020 · 2 mos · Gurgaon, Haryana, India

• Developed trade plan by demand forecasting for agricultural commodities using regression and factor analysis for FY20
• Created strong insights for demand of agricultural commodities using commodity balance sheet by-region and by-sector

Jun 2019 – Mar 2021 · 1 yr 9 mos · Delhi Area, India

• Held Alumni engagement programs both pre-covid and during-covid in the form of alumni reunions, alumni-student mentorship programs and guest lectures -thus keeping the alumni-institute bond strong. Also, worked on increasing the social media footprints by celebrating alumni victories and partnered with an Alumni portal to send personalized messages and created a platform for their easy interaction.

Oct 2018 – Jan 2019 · 3 mos · Gorakhpur Area, India

• Organised 6 online and offline events on festivals and college events, increased website traction by 70%
• Instrumental in increasing the sales by 4% through social networking promotion and marketing
• Hands on experience in Digital Marketing techniques like pay per click/impression

Jul 2018 – Apr 2019 · 9 mos · Gorakhpur Area, India

• Managed the Public Relations and Press Conference minutes with University Relations Officer before and after University events
• Organized, promoted and curated various events of the University in print media and maintaining the brand name

May 2018 – Apr 2019 · 11 mos · MMM University of Technology, Gorakhpu

• Member of the Organizing Committee of TechSRIJAN’18- the techno-management fest
• As Sponsorship Head for TechSRIJAN’17, facilitated a sponsorship of Rs 7 lakhs by social campaigns
• Volunteer for UPCON-18, the international paper presentation and research conference by IEEE

May 2018 – Jun 2018 · 1 mo · Bengaluru Area, India

• Analysed various security equipment in the Homeland Securities Department, BEL, Bengaluru
• Designed Blueprint of problem solving to “Prevent Security Breach” in complicated systems
• On Job Training and provided suggestions for Drone Camera, Wi-Vi and Fiber Security by industry experts

Apr 2016 – Aug 2017 · 1 yr 4 mos · Gorakhpur

• Responsible for organising the art, literary and cultural fest of the University.
• Responsible for the publishing of newsletter and other documents for the information of the University.
• Responsible for organizing Personality Development Program of the Freshmen in the University.
• Responsible for organizing quant, verbal and general knowledge quiz for final year students to help them in the placement processes.