Lindsey Rosenberg 🔆

Co-Founder

Los Angeles, California, United States20 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years of marketing experience across Fortune 500 and startups.
Proven track record in exceeding revenue and customer acquisition targets.
Expertise in both digital and traditional marketing strategies.

Stackforce AI infers this person is a Marketing Strategist with expertise in Consumer Products and E-commerce.

Contact

Skills

Core Skills

Marketing StrategyBrand DevelopmentDigital MarketingProduct DevelopmentBrand ManagementEvent Planning

Other Skills

Account ManagementAdvertisingAgency and team hiringBoard of DirectorsBrand AwarenessBrand MarketingBrand designBrand scalingBusiness DevelopmentBusiness StrategyCampaign executionCommunity-buildingCompetitive AnalysisContent MarketingCross-functional Team Leadership

About

Fractional CMO and then some. Combining big-picture planning with ground-level execution, I've spent 15+ years bringing new products to market, optimizing existing brands, and wowing customers through a variety of marketing and branding initiatives. From IRL marketing like packaging design and experiential events to pure digital marketing like UX/UI oversight, e-commerce optimization, and customer funnel design, I have a proven track record of exceeding revenue and customer acquisition targets for both my clients and my own startups. I unite my experience with Fortune 500 and startup brands to execute a customer-focused approach to brand building, customer awareness, and sales growth that helps brands 🚀 their growth.

Experience

Sweet e's bake shop

Fractional CMO + Advisor

Jan 2022 – Present · 4 yrs 2 mos · Los Angeles, California, United States

At Sweet E's Bake Shop, I'm crafting a digital-first mindset for a flourishing ecommerce company focused on a category I know well: baking. Trailing YOY growth under my leadership led to a 1.89% increase in conversion rate, a $50 increase in AOV, and a 35% increase in returning customer rates. As Fractional CMO, I lead growth-minded activities: rebrand in 2023, launched a new Shopify Plus website, implemented software tools like Gorgias, Okendo, Klaviyo and Route. Negotiated national rollout with GoldBelly. Revamped the brand's entire social media and paid strategy, including hiring key agency partners and managing a mid-five-figure monthly ad budget for this 7-figure brand.

Digital-first mindsetE-commerce growthRebrandingSocial media strategyMarketing StrategyBrand Development

Dryft sleep

Co-Founder

Sep 2021 – Present · 4 yrs 6 mos

We created Dryft Sleep because we want everyone to wake up more refreshed each day, so they can soar to new heights. Our first product, Dryft Sleep Strips, is an innovative, gentle mouth tape that promotes nasal breathing while sleeping.

Smoketown, llc

Senior Consultant

Apr 2021 – Nov 2022 · 1 yr 7 mos

DTC marketing / Fractional CMO advising Smoketown's CPG clients:
Stratia Skin 🌟 (Interim CMO, 2021)
Revive Drinks 🥤
Rumi Spice 🥣
Bread SRSLY 🍞
HustleClean 🛁
Smoketown is a boutique consultancy that helps mission-driven consumer brands maximize their growth and ROI while having transformative social and climate impact.

Wellory

Advisor, Marketing

Jan 2021 – Apr 2021 · 3 mos

Supporting the CEO and leadership team to design and deliver effective, on-brand messaging and marketing strategy for Wellory, the anti-diet nutrition app on a mission to make personalized nutrition accessible for all.

Diligent robotics

Advisor, Marketing

Oct 2020 – May 2021 · 7 mos

Marketing strategy for the female-founded, VC-backed founding team at Diligent Robotics. High-level marketing strategy including website design, brand messaging, content creation, social marketing and sales support initiatives.

Lr consulting

Fractional CMO

Jan 2020 – Present · 6 yrs 2 mos · Los Angeles, California, United States

Launching a startup is hard. Marketing it can be even harder. LR Consulting translates my 15+ years of experience marketing for companies as large as Fortune 500 brands and as small as startups into positive, sales-driving growth for emerging CPG and consumer tech brands. I strive to be the puzzle piece for teams that need executive-level marketing leadership (and all of the experience that comes with that), without the full-time commitment.
My expertise as a Fractional CMO:
Agency and team hiring + management
Brand design | brand voice | brand strategy + execution
DTC strategy: customer funnel design | email marketing | social media strategy
Community-building + influencer management
Omnichannel strategy | retail sales growth | sales channel marketing
E-commerce optimization & digital ads strategy

Agency and team hiringBrand designDTC strategyCommunity-buildingOmnichannel strategyE-commerce optimization+2

Tot squad

Advisor, Marketing & Product

Jan 2020 – Apr 2021 · 1 yr 3 mos · Greater Los Angeles Area

Collaborated with team to develop Tot Squad 2.0, a tech-enabled services marketplace for modern parents. Leading the company's marketing during Techstars Anywhere, I executed a complete rebrand of the company and supported the development of an elegant new consumer-facing solution (UI/UX) using data, extensive customer testing, and category research.

Belliwelli

Advisor + Investor

Sep 2019 – Present · 6 yrs 6 mos

Advising the CEO and founding team on product, packaging, marketing, and general go-to-market strategy for the gut-health pioneering brand, belliwelli, makers of obsession-worthy bars for those suffering from GI conditions like IBS, IBD, and SIBO.

Cherryvale farms, inc.

CEO & Co-Founder

Dec 2010 – Dec 2019 · 9 yrs · California

Created, founded, and scaled Cherryvale Farms brand of plant-based baking mixes, snack bars and instant bake mixes available in 15,000 points of sale across the US including Whole Foods, Safeway, Sprouts, Amazon and more. Series A funded.

Brand scalingProduct developmentMarket strategyProduct DevelopmentBrand Management

Pmk•bnc

Senior Account Executive

Apr 2008 – Dec 2010 · 2 yrs 8 mos · Greater Los Angeles Area

Executed experiential marketing campaigns and events driving press-worthy celebrity and social media buzz for legacy brands like Gatorade, Samsung Mobile, Nine West, Jordan Brand, Hudson Jeans and T-Mobile.

Experiential marketingCampaign executionEvent managementMarketing StrategyEvent Planning