Apr 2023 – Present · 2 yrs 11 mos · Dubai, United Arab Emirates · On-site

• A 360° marketing agency catering to diverse sectors including gaming, crypto, real estate, and lifestyle brands.
• Key Achievements:
• Managed and scaled $18M+ ad spend across Meta, Google, and App campaigns for global and regional clients.
• Delivered 3.1× ROI across performance and branding campaigns with 100K+ paying users acquired.
• Designed full-funnel acquisition strategies improving CAC recovery time to 45 days.
• Reduced CPL for Dubai real estate clients by ~40%, boosting lead-to-sale conversion rates.
• Built projections, channel-wise budget allocations, and LTV analysis dashboards to optimize media performance.
• Optimized app campaigns via Google UAC and Meta Ads, coordinated app tracking integrations (AppsFlyer, Singular)
• Conducted A/B testing across ad creatives, audience segments, and landing pages to scale high-performing funnels.

Apr 2022 – Mar 2023 · 11 mos · Dubai, United Arab Emirates · Remote

• A leading D2C growth platform helping brands scale their eCommerce sales through integrated advertising and analytics solutions.
• Key Achievements:
• · Managed 12+ D2C brands across beauty, fashion, home, and FMCG categories.
• · Oversaw $450K+ in ad spend across Google, Meta, and Amazon Ads, achieving up to 6× ROAS.
• · Built and optimized paid media structures with clear KPIs for ROAS, CAC, and LTV growth.
• · Designed funnel strategies integrating SEM, social, and retargeting, increasing conversions by 35%.
• · Worked with the client success and tech teams to identify automation opportunities and optimize campaign reporting.

Feb 2022 – Present · 4 yrs 1 mo · India · Remote

• A not-for-profit community of direct-to-consumer founders and marketers helping Indian D2C brands scale through shared insights and collaborations.
• Key Contributions:
• Onboarded 400+ D2C founders, brand owners, and marketers into the community.
• Collaborated with industry leaders to organize weekly knowledge sessions, mentorship calls, and growth discussions.
• Supported partnerships with eCommerce enablers and tools for community-driven brand growth.
• Mentored early-stage D2C entrepreneurs on marketing analytics, brand positioning, and paid media strategy.

May 2020 – Feb 2022 · 1 yr 9 mos · India · Remote

• A unique not-for-profit community of direct-to-consumer (or digitally native) brand builders in India.

Jan 2021 – Jan 2022 · 1 yr · Delhi, India

• SHEROES is the women-only safe space to share, ask, learn & grow. India’s largest social network for Women.
• ● Managing Social Media accounts for SHEROES on Facebook, Instagram, Twitter, and LinkedIn.
• ● Facebook and Google Ads for user acquisition through Lead Generation.
• ● Executing and strategising the marketing for SHOPonSHEROES (Women only community marketplace), to get new sellers onboard, with a 50% decrease in cost per acquisition in 6 months.
• ● Successfully onboarded the 10K + Women Online Sellers on the platform with organic and paid ads within 6 months.
• ● The revenue from online sellers in the last 6 months crossed $170,000
• ● App Install Ads on Facebook and Google network costs between $0.5 - $0.9 per install.
• ● Successfully delivered and executed 75+ Ad Campaigns across the platforms and channels.
• ● Optimising Budget and Ad strategy for the campaigns after detailed monthly analysis and reports.

Mar 2019 – Jan 2021 · 1 yr 10 mos · Delhi, India

• Faboom is a Fantasy Sports App with the unique format system of Rank Fantasy, where one can rank all the players.
• ● Managed Social Media content planning + end to end ORM.
• ● Launch campaign of announcing ​Bhuvan Bam ​(​India’s Biggest Digital Content Creator)​ ​as the ​Brand Ambassador
• ● Worked with ​Baba Sehgal​ for the brand song and brand collaboration along with ​Robin Uthappa
• ● Meme Marketing Campaign during the IPL season
• ● Brand collaboration with Micro Youtubers and Instagram Influencers for the acquisition.

Nov 2018 – Jan 2021 · 2 yrs 2 mos

• 9stacks in an online poker platform
• Social Media and Content Marketing for 9stacks
• Launching Suresh Raina as Brand Ambassador
• Interview series: Pokerface with Gopal Datt (6 episodes)
• Hustle Hai “Poker Rap” + Tik Tok influencer campaign with Hustle Hai
• WSOP: Vegas campaign
• Content integrations with EatTreat - food challenge
• Influencer campaign: Poker based integrations with top YouTubers and Instagram influencers for traffic and registrations
• Social campaigns such as #YeDiwaliPokerWali #Pokerpanti #PokerAnytimeAnywhere
• Youtube strategy and ads
• EGR awards - 9stacks won the best poker marketing campaign award in 2019. EGR awards are amongst the most prestigious awards in online gaming across the world

Jun 2017 – Aug 2019 · 2 yrs 2 mos · Noida

• Helped to create buzz through my social profiles. Ranked 11th in Batch-1 after completing the list of tasks (each having different aspects and outcome).

Apr 2017 – Nov 2018 · 1 yr 7 mos · Noida

• Managed Social Media and Content planning for ​Bold Kiln​ and supported the business development efforts with research, digital media planning, content planning, and ideation for brands.
• Brands I have worked with:
• · Matrix Cellular
• · 9stacks.com
• · TheMomsCo
• · Peebuddy
• · Akiva Superfoods
• · GrandPitstop
• · Quiki Cab
• · Beatroute Innovations
• · Linkcards App
• · Regor
• · UltraProlink
• · Hoi Foods
• · Townscript
• · Recurpost and others.