Nov 2022 – May 2025 · 2 yrs 6 mos · Mumbai, Maharashtra, India · Hybrid

• Led content strategy and team in managing diverse brand portfolios, including Castrol Activ, Fevikwick, Moj, Porsche,UltraTech, Finolex, and Milton.
• Spearheaded the development and execution of AI activations for Milton and UltraTech, leveraging technology to enhance user engagement.
• Managed on-ground activation for Finolex, ensuring the successful execution of the campaign to achieve its objectives.

Sep 2022 – Oct 2022 · 1 mo · Mumbai, Maharashtra, India · On-site

• Assess social media marketing strategies with monthly reporting of the social media handles, calculating engagement and reach with social media tools.
• Pitching different brands to get onboard to work and partner for the inhouse content for TVF, Screenpatti and Timeliners

May 2022 – Sep 2022 · 4 mos · Mumbai, Maharashtra, India

• Assess social media marketing strategies with monthly reporting of the social media handles, calculating engagement and reach with social media tools.
• Posting and scheduling social media content on Facebook, Instagram, Twitter, Linkedin, and YouTube for Betway India, DAMAC, SKP, and Burger King.
• Active participation in working on a pitch for Lucknow Supergiants and Asian Cricket Council

Oct 2021 – May 2022 · 7 mos · Mumbai, Maharashtra, India

Feb 2022 – Feb 2024 · 2 yrs · Mumbai, Maharashtra, India

• Sponsored by Fast&Up India, a product that caters all the nutritional needs of athletes.

Feb 2021 – Oct 2021 · 8 mos · Mumbai, Maharashtra, India

• Wat Consult is the globally awarded hybrid digital agency, part of Dentsu International, with over with over 350+ awards, 140 clients, 400+ employees, offices across Mumbai, Delhi & Bangalore.
• My role required me to build and work on online as well offline strategies for automotive brands like Tata Tigor, Tata Harrier, Tata Motors, and SOUL. SOUL turned out to be a big challenge for me as I have never have worked on an adventure travel community brand.
• Right from Daily content creation to campaign development, I have worked on almost every space of the digital unit while working on these brands.

Oct 2020 – Jan 2021 · 3 mos · Mumbai, Maharashtra, India

• Freelancing for major Viacom 18 brands like MTV Beats, Colors, Colors Infinity.
• Working on social media marketing strategies with monthly reporting of the social media
• handles, calculating engagement and reach with social media tools.
• Posting and scheduling social media content on Facebook, Instagram, Twitter, LinkedIn
• and YouTube.

Jun 2019 – Sep 2020 · 1 yr 3 mos · Mumbai, Maharashtra, India

• FoxyMoron is a Digital Agency that looks at the Digital lens through the eyes of social media, influencer management and story telling. We see ourselves being in the unique position to bridge digital creative and digital media strategy having strengths in both and believe that the combined sum of them is greater than its parts
• Develop and manage online marketing campaigns for WBindia channel, Burger KIng, Jio
• Saavn, Celio, Kotak 811, Hbo India channel etc effectively driving brand awareness,
• engagement and traffic to social media pages.
• Achieve a strong, visible social media presence and develop concepts that feature in various AMA portals contributing to the brand's virality
• Continuously monitor online public relations and ensure the success of client programs.
• Assess social media marketing strategies with monthly reporting of the social media
• handles, calculating engagement and reach with social media tools.
• Posting and scheduling social media content on Facebook, Instagram, Twitter, LinkedIn
• and YouTube.
• Active participation in developing newsfeed games for Kotak 811.Overlooking media
• campaigns for various brands.
• Designing social media creatives and videos for brands.
• Working on pitch decks for brands like Rajasthan Royals, Burger King & Canon India

Dec 2018 – May 2019 · 5 mos · Mumbai, Maharashtra, India

• Develop and manage online marketing campaigns for Royal Sundaram, ICICI prudential,
• ICICI Direct, Go Air, Remit2India, Canara HSBC Bank effectively driving brand awareness, engagement and traffic to social media pages.
• Continuously monitor online public relations and ensure the success of client programs.
• Assess social media marketing strategies with monthly reporting of the social media
• handles, calculating engagement and reach with social media tools.
• Posting and scheduling social media content on Facebook, Instagram, Twitter, LinkedIn
• and YouTube.