Harish Vasudevan

Head of Growth

Dubai, United Arab Emirates12 yrs 4 mos experience

Key Highlights

Expert in designing scalable digital buyer journeys.
Leading investments in innovative Web3 projects.
Strong focus on data-driven marketing strategies.

Stackforce AI infers this person is a Fintech and Web3 expert with a strong marketing and growth background.

Contact

Skills

Other Skills

Business DevelopmentBusiness IntelligenceCC++Consumer BehaviourDebateDigital MarketingGoogle AdsLeadershipManagementMarket ResearchMarketing ManagementMarketing StrategyMicrosoft ExcelMicrosoft Office

About

Digital progress changes everything. The greatest challenge in today's world for growing businesses is to stay digitally relevant. With 8 years of experience designing end-to-end buyer journeys across channels, I help create digital plans that not only meet business needs, but are scalable and flexible enough to tackle growth challenges. People don’t often buy good products, they buy great stories behind that product. It’s crucial that we deliver such stories to the right audience using touchpoints they frequent with every day. Segmenting those personas, curating customized content and analyzing that performance will be key to take meaningful inferences that’s fed back to product. I believe in the power of data, and let the KPIs in the dashboard speak. Whether it is lead acquisition campaigns at the top of the funnel, or conversion-led re-targeting at the middle, testing different approaches and finding the one that works keeps me focused and ready to tackle new challenges. Along with my experience in digital strategies, I'm really excited about Web3 – it's the next big thing in tech. I'm currently leading investments for a Web3 accelerator. This means I get to work with some of the coolest, forward-thinking projects out there. My job is all about finding these promising Web3 ideas and helping them grow. It's super interesting to see how blockchain and decentralization are changing the game, and I love being part of this change. Every day, I'm learning something new and helping shape how we'll use the internet in the future.

Experience

Stbl

Growth

Jul 2024 – Present · 1 yr 8 mos · Hybrid

STBL is next-gen stablecoin infrastructure founded by Reeve Collins (founder of Tether) and Avtar Sehra (founder of KAIO). It separates principal and yield on-chain to unlock new utility for tokenized RWAs.
Backed by Wave Digital Assets and a $100M partnership with Franklin Templeton.
Successful TGE, crossed $3B+ FDV and close to $250M+ daily volume across exchanges.
Already live on Binance, Kraken, Bybit, HTX, MEXC and more.
STBL is building Stablecoins 2.0: transparent, composable and community-aligned.
USST is the universal stablecoin backed by treasuries and RWAs.
YLD represents the tokenized yield stream.
STBL is the governance and value-accrual token.

Ajna capital

Head of Growth

Oct 2023 – Present · 2 yrs 5 mos · Dubai, United Arab Emirates · On-site

Ajna is a venture builder model providing boostrap capital for web3 projects to accelerate initial growth;
Notable deployments;
STBL, a yield-generating stablecoin which recently had a successful launch
ReNRG, an RWA based renewable energy protocol backed by $15m+ in solar assets (building*)
Hivemapper, the world’s first decentralised mapping network backed by VanEck, Multicoin, Google, Spark and Solana Ventures
Multiple T1 DATs (data asset treasuries) with top funds/founders in the web3 space

Bione

VP of Marketing

Aug 2021 – Sep 2023 · 2 yrs 1 mo · Dubai, United Arab Emirates

Argus media

4 roles

Marketing Lead - Global LPG & Petrochemicals

May 2020 – Aug 2021 · 1 yr 3 mos

Marketing Manager

Promoted

Feb 2019 – May 2020 · 1 yr 3 mos

Senior Marketing Executive

Promoted

Jan 2018 – Jan 2019 · 1 yr

Marketing Executive

Feb 2016 – Jan 2018 · 1 yr 11 mos

Network international

Business Analyst

Aug 2015 – Jan 2016 · 5 mos · Dubai

Developed a comprehensive understanding of the Payments business, focusing on acquiring and issuing perspectives.
Created an automated tracker with a dynamic dashboard for mPOS solutions, enhancing data tracking efficiency.
Drafted a technical Business Requirement Document for VisionPLUS, collaborating with SMEs to ensure precise functionality.
Conducted competitive analysis in the Global Merchant acquiring space, providing actionable insights to the VP.

Procter & gamble

Marketing Intern

Apr 2015 – Jul 2015 · 3 mos · Singapore

Understand P&G Marketing Strategies and Increase sales for the Ambi-Pur product line

Cognizant

Business Development

May 2012 – May 2014 · 2 yrs · Coimbatore

Collaborated with the Business Development team at Cognizant to create impactful collaterals for the HC strategic rebranding initiative.
Engaged with onsite leads across various client locations to gather insights for RFP responses, enhancing proposal quality.
Successfully managed a comprehensive COMEX training schedule, delivering 18+ sessions focused on communication enhancement over six months.