Sandeep Kumar

Associate Consultant

Haridwar, Uttarakhand, India6 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in data-driven marketing strategies.
Strong analytical and mathematical modeling skills.
Proven track record in team coaching and development.

Stackforce AI infers this person is a data analytics professional with expertise in marketing strategy across diverse industries.

Contact

Sandeepm453.eee15@nituk.ac.in LinkedIn

Skills

Core Skills

Data AnalyticsMarket AnalysisProject Management

Other Skills

AutomationBusiness Intelligence (BI)CC++Data ScienceData StructuresData VisualizationDescriptive AnalysisEmbedded SystemsHyperparameter OptimizationHyperparameter TuningIBM databaseMachine LearningMachinery RepairMaintenance & Repair

About

Analytics professional with 2 years experience in addressing business questions across different geographies in various domains such as Retail, Telecom, Automobiles, technology and e-commerce through data-driven approach. With strong analytical thinking and math modeling expertise, I work on data analytics driven projects to identify meaningful, actionable solutions for strategic marketing problems. Quantitative/statistical methods to drive marketing strategy, specializing in customer segmentation, targeting, and positioning.

Experience

Kantar

Senior Analyst

Jul 2021 – Present · 4 yrs 8 mos · Bengaluru, Karnataka, India · Hybrid

Analyzed and understood structure of brand perception in the area Telecommunication, FMCG, Automobiles, Ecommerce and Apparels using structural equation modeling.
Understood impact of advertisement in driving Sales/Recall for the brand and how competition is impacting Sales/Recall of the brand for Cosmetic brand using market mix modeling.
Integrate knowledge of Kantar Millward Brown tools, philosophies and techniques and apply these to the design, analysis and interpretation of research projects to deliver meaningful insights.
Generated actions based insights post analyzing data and create presentation for the client.
Coach and develop team members through constructive feedback to identify areas of strength, and areas for improvement.

Statistical Data AnalysisMarket AnalysisData VisualizationData AnalyticsMachine Learning