Aug 2018 – Present · 7 yrs 7 mos · Pune Area, India

Dec 2012 – Present · 13 yrs 3 mos · Kolkata Area, India

• o Analyzing user needs, creating user experience specification, conduction design audits of the existing products, usability engineering for the existing products, conducting persona and cognitive walkthroughs etc.
• o Curating heuristic testing for interactive and instructional products
• o Curating communication materials for ADM-Marketing complying with brand guidelines.
• o Creating Information architecture and creating hi as well as low fidelity wireframes
• o Training the UI development team on UX and Usability sensibilities

Jan 2009 – Nov 2011 · 2 yrs 10 mos · Ahmedabad Area, India

• Worked closely with customers, industrial design and communication design teams to obtain and understand business requirements.
• Conducted ethnographic and anthropological studies to understand customer preferences, conducted several focus groups, participatory studies and critical observation studies for trend research.
• Creates the design of user interface specifications, by applying client research, design standards, industry best practices, taking into account strategic business objectives, user needs, systems constraints.
• Participated in design review sessions with project teams, acquiring consensus and getting approvals on designs and documentation.
• Executed usability testing for several GUI's.
• Works with the project managers to ensure that usability deliverables accommodate project timelines, budgets, technical and scope constraints.
• Possibly works on multiple projects at a time and provides regular status reporting to manager on all projects.
• Contributed to the development, maintenance, and continuous improvement of efficient and effective usability methodology/process, documentation, and workflow, ROI, metrics and design standards.
• Continuously developed self by staying current of industry trends and best practices in UX and design research for product development.
• Created successful concepts that were taken to the market and readily sold as trend setting products in education domain.