Mandeep sharma

Performance Marketing Manager

India4 yrs 1 mo experience

Most Likely To Switch

Key Highlights

Proven track record in driving revenue growth.
Expert in multi-channel digital marketing strategies.
Strong leadership in managing high-impact marketing teams.

Stackforce AI infers this person is a Digital Marketing Expert specializing in B2C and B2B strategies within the MarTech industry.

Contact

Skills

Core Skills

Digital MarketingPerformance MarketingBrand Marketing

Other Skills

Analytical SkillsAppsFlyerBing AdsCustomer ServiceDesigningDigital Marketing MediaDisplay AdvertisingFacebook AdsGoogle AdsGoogle AnalyticsLeadershipManagementMicrosoft ExcelMicrosoft WordMixpanel

About

As a seasoned Digital Marketing Manager, my expertise lies in driving revenue growth and establishing strong brand recognition through inventive strategies. I have a demonstrated history of evaluating business requirements and implementing data-driven solutions that lead to optimized marketing campaigns and quantifiable outcomes. With expertise in various marketing channels like Google Ads, Facebook Ads, and DV360, I've successfully managed campaigns for top OTT , Zee5 , Voot and Automobile clients CARS24, Maruti Suzuki, Travel Client Makemy trip , BFSI client IIFL HomeLoans and more. I'm well-versed in both performance and brand marketing and have experience in handling multi-crore digital marketing strategies for TV shows and movies. My strengths lie in market research, data analytics, performance marketing, and digital strategy. I'm a passionate digital enthusiast who is constantly eager to explore new platforms and inventories in order to assist clients in achieving their objectives.

Experience

Full-time

Merkle Sokrati

– Present · helped me get this job

Cars24

Performance Marketing Manager

Nov 2024 – Present · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Current Role
Driving growth and retention strategies across all paid channels (Web & App) for B2C, C2B, and value-added services.
Leveraging GA4 (Web) and Branch (App) analytics for campaign performance, funnel optimization, and behavioral insights.
Successfully implemented offline conversion import strategies to map real-world outcomes back to digital spends.
Introduced a new channel x campaign mix, achieving a 30% improvement in cost-efficiency.
Led creative (graphic & video) and audience strategies to strengthen digital branding and upper-funnel impact.
Act as the primary POC for all digital media investments, overseeing platform-level execution and strategy.
Own and continuously optimize the end-to-end conversion funnel across platforms, devices, and audience segments.
Successfully launched a new LeadGen line of business, building campaigns from the ground up to drive qualified conversions.

Google AdsBing AdsFacebook AdsAppsFlyerbranch ioMixpanel+4

Groupm

Digital Marketing Manager

Oct 2023 – Nov 2024 · 1 yr 1 mo · Gurugram, Haryana, India

Digital Marketing MediaAnalytical SkillsTeam ManagementDigital Marketing

Zee entertainment enterprises limited

Assistant Manager

Oct 2022 – Oct 2023 · 1 yr · Bengaluru, Karnataka, India

⭐️Developed and implemented comprehensive 360° go-to-market strategies and content roadmaps for a variety of TV shows and movies.
⭐️Streamlined and automated the ZEE5 Library content catalog, resulting in a consistent increase in subscription volumes month after month.
⭐️Executed advanced tests such as ADH (Attribution Data Hub), Incrementality, Search Lift, and Brand Lift to enhance media and campaign efficiency.
⭐️Fostered collaboration with cross-functional teams to ensure the successful execution of marketing campaigns and initiatives.
⭐️Managed multi-crore digital marketing strategies, generating significant digital buzz and driving business growth while aligning with brand objectives.
⭐️Exhibited strong leadership skills by overseeing and guiding a team of marketing professionals to achieve their goals and deliver exceptional results.

Brand MarketingGoogle AdsFacebook AdsDisplay AdvertisingAppsFlyer