Apr 2022 – Oct 2022 · 6 mos · Bengaluru, Karnataka, India

• Worked on LazyPay - PayU Credit's Lending (BNPL) product.
• End-to-end owner of LazyCard - LazyPay's Credit Card Challenger.
• KPIs: Card Activation, Retention & Spends/user/month
• Activation:
• Built Home Page Banner A/B Testing Framework + introduced video banner & PIP components for higher Top of the Funnel Conversion
• Built automatic card delivery + address modification flow within 12 hours
• Built dynamic traffic routing between multiple card printing vendors & multiple delivery partners
• Built re-delivery flow for when Card is not delivered or Lost in transit
• Retention & Spends:
• Built in-app product nudges to contextually drive user actions that increase retention & spends
• Re-designed Online Transaction Flow
• Built Custom Decline Reason Communications
• Improved % of Instantly Processed Refunds by 20%
• Enabled VISA safe-click for 1-tap online txns
• Modified Fuel Surcharge Waiver to focus on high retention categories: Significant cost savings
• [Previously Owned] Credit on UPI: KPI - Credit Disbursal
• Built LazyPay's Credit on UPI offering from scratch
• Helped scale Credit on UPI to 3x disbursal volume with 80% MoM retention - owned open-market GTM, performed multiple top of the Funnel experiments, built instant credit line underwriting
• [Previously Owned] BNPL (1-click checkout): Main KPI - Credit Disbursal
• Built and launched the Payment Aggregator API Product - making LazyPay live on RazorPay, PayU, CCAvenues, etc.: Achieved hockey stick growth in credit disbursal, scaled number of LazyPay merchants from 300 to >30,000
• Achieved reduction in Merchant Integration Time by 70% via multiple process improvements

Nov 2020 – Mar 2022 · 1 yr 4 mos · Bengaluru, Karnataka, India

Nov 2019 – Jun 2020 · 7 mos · Bangalore

• Quick Ride is a Series-B funded startup, with marquee investors such as Sequoia Capital, Prosus, Naspers and Venture Highway.
• #2 hire on the Product Team.
• Product, Business & Engineering Owner for a new line of business - Quick Jobs. Responsible for conceiving the Idea, aligning the stakeholders & building the MVP.
• Other Features Shipped:
• Instant Ride Booking User Experience
• Ride Moderation by Ride-taker (while the Ride-giver is driving)
• Auto-Matching Ridetakers & Ridegivers (Improvement of existing feature)
• Enhancements in sorting algorithm for better match %
• Customer Self-Serve within Customer Support
• Set up PM hygiene like Product Analytics & a backlog prioritization framework to align Product Team with company-wide goals.
• Key Results:
• Increase rides/day (company north-star) by 5% by improving an existing feature.
• Reduced overall cancellation by 15%, & new-user cancellation by 75%.
• Reduced Total manual Support hours by ~20% by automating resolution of the most popular problems.

Oct 2018 – Oct 2019 · 1 yr · Hyderabad, Telangana, India

• Increased ranking duration for MySmartPrice in Google Search Results up to 60%, by prioritising the top KWs to target, building user-centric hypotheses, running A/B tests, defining & tracking success metrics
• As part of Zariance (a SaaS product):
• Owning Growth end to end, built and launched an SEO tool called 'Zeo Tools' from scratch. Got featured by Moz (world's leading authority on SEO) in its annual list of 'Best free SEO tools'.
• Built 300+ backlinks from scratch with 0 budget
• Created & executed the content strategy

Jul 2017 – Dec 2017 · 5 mos · Mumbai Area, India

• As part of the Transport & Logistics team, worked on projects with World Bank and DHL. Worked across Data Analytics, Market Research and User Research. Offered Pre-placement Opportunity.

May 2016 – Jul 2016 · 2 mos · Bhilai Area, India