Oct 2018 – Jan 2025 · 6 yrs 3 mos · Hyderabad Area, India · On-site

• Started as a Founding Designer(IC), Heading Everything Design at Incnut Digital, I've had the privilege of playing a pivotal role in shaping our creative vision & driving design excellence for our Series A-funded startup.
• Key Accomplishments:
• Skinkraft- We disrupted the status quo, moving away from the outdated 'one size fits all' approach to provide our customers with skincare solutions tailored precisely to their unique needs & preferences. This innovation has truly redefined the way our customers approach skincare.
• Design Leadership- Led the design team with a hands-on approach, overseeing design strategy, user experience, & visual design, while also expanding the team from 1 to 12+ members, attracting top talent, & fostering a collaborative culture.
• Vedix- Leveraged the success of Skinkraft to spearhead the launch of Vedix, a new brand focused on Ayurvedic knowledge & techniques to develop a fresh range of beauty products, tapping into age-old wisdom to create customized beauty solutions based on individual doshas.
• Investment- Our ability to secure a significant $4 million investment from RPSG Ventures Fund is a testament to the strength of our brand strategies & the tremendous potential that both Skinkraft & Vedix hold in the market. It's a milestone we're immensely proud of.
• Market Expansion- Successfully expanded presence to leading marketplaces like Amazon, Myntra, Tata Cliq, & Flipkart, making the brand's customized skincare accessible to a broader audience. Vedix has also launched its operations in the US, UK, Canada & Australia.
• Strategy- Implemented a successful D2C strategy, leveraging a strong digital presence to build direct consumer relationships, swiftly adapt to emerging trends, & deliver toxin-free, organic, & sustainable products.
• Fostering Loyalty- Established regular customer engagement through feedback collection & product customization, achieving a remarkable 60%+ repeat customer rate, double the industry standard.
• _

Jul 2016 – Sep 2018 · 2 yrs 2 mos · Hyderabad Area, India · On-site

• Provided design solutions to clients incorporating the newest technologies all while working closely with developers.
• Assisted in conceptualization and execution of brand marketing strategies and brand campaign strategies.
• embedding user-focused methods within the digital design and development team.
• Mentor incumbent staff as they move towards their own more user-focused approaches.
• gathering and analyzing research, from both citizens and council employees - building a picture of our different user groups and the different services they interact with over time – and how.
• evangelizing and demonstrating user needs as the primary source for shaping design from complex processes to legible copy - throughout the business.
• establishing research ethics and sound data collection practices.
• Redesigned Harel Mallec website to improve usability
• Modernized layouts with responsive designs
• Presented concepts and designs to clients
• Selected typography and defined color palette
• Tailored logos, header, banners, icons, and images
• Researched images to illustrate department branding
• Organized and hierarchized a large amount of resource material
• Redesigned website with new graphics and font treatment
• Designed print materials including brochures and postcards
• Prepared design files for print production
• Assembled a competitive analysis
• Collected user feedback and reviews
• Suggested new features and improvements for future releases
• Presented concepts and new designs to the Team
• Defined the user journey
• Created an extensive app map
• Documented all possible scenarios to ensure quality assurance
• Conducted usability testing to determine if new features had met the objectives

Dec 2015 – Jun 2016 · 6 mos · Hyderabad Area, India · On-site

• Responsible for leading the user experience efforts of a product/website/Mobile App/program that is looking into new product development.
• Provide valuable strategic inputs, while collaborating effectively with the cross-functional multi-site product team.
• Ensured that all top-priority business and technical requirements were met.
• Apply a range of UX design skills, techniques, and tools to enable the delivery of world-class service designs into a challenging market environment.
• Defining design proposals, user scenarios, service UX architectures, interaction flow wireframes, and visual composite designs to satisfy target user and business needs.
• Worked extensively on mobile application design and has fairly good experience in designing for all, the form factor (Mobile, Tablet, Desktop) whether its web app, native app or hybrid apps for all the major platforms iOS, Android, etc. and also worked on projects with multiple form factor with unified design (Responsive Design, Adaptive Design).
• Roles and responsibility include requirement gathering from the client, knowledge sharing, web trends and redefining the existing design brief till the final deliverables.

Dec 2014 – Nov 2015 · 11 mos · Hyderabad Area, India · On-site

• Responsible for conceptualizing, creating wireframes and mockups, designing interfaces, understanding user experience, working with team, designing for various devices across various platforms like iOS and Android.
• Worked in Strategic Branding Research & Development and Integrated Design.
• Worked in branding, print and interactive interfaces for web & Apps.
• Created High fidelity User Experience development with Pixel perfection for Web & Native apps.
• Created Design Documentation , Specifications & Reports.
• Created Branding & GUI questioners development.

Dec 2013 – Nov 2014 · 11 mos · Bhubaneshwar Area, Odisha, India.

• My very 1st job in Web Industry, It is a start-up software firm. Here I have worked on different domain Based projects, like an educational responsive website, newspaper website, and real estate website etc. Over here, I am responsible for the front-end development part of projects.
• Responsible for conceptualization, design, and production of corporate collateral including brochures, certificates, postcards, newsletters, posters, websites, identity systems shirts, etc. for marketing communications, giveaways, and promotional campaigns for print and web.
• My job duties cover all aspects of creating a website. Upon meeting with clients and assessing their needs, I help create and maintain the product. I have worked with Photoshop, Illustrator, HTML5, CSS3, jQuery.