Mar 2024 – Present · 2 yrs

• Built a global following of 70,000+ designers, providing strategic frameworks and business acumen training that transforms designers into influential business partners.
• 𝐈𝐦𝐩𝐚𝐜𝐭 & 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬:
• · Created guides & frameworks—adopted by 8000+ designers to redefine their strategic value within product organizations
• · Lead the Strategic Designers Guild, an exclusive community for senior designers developing executive-level influence skills
• · Developed intensive upskilling programs such as the "Why Before UI" design challenge, teaching designers to prioritize business logic and user outcomes over aesthetic-only solutions
• 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐨𝐝𝐞𝐥: Combination of free educational resources, premium templates, and exclusive community membership—demonstrating design's ability to create both social impact and sustainable revenue.
• 𝐂𝐨𝐫𝐞 𝐌𝐞𝐬𝐬𝐚𝐠𝐞: Designers who understand business strategy don't just make things look good—they drive decisions that matter.

Jul 2022 – Present · 3 yrs 8 mos

• Architect and steward Booking.com's 3-5 year product vision, partnering with global strategy leadership to translate business objectives into actionable design direction across departments and business units.
• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩:
• · Influence company and departmental strategy, resulting in shifts to funding priorities, roadmap decisions, and organizational structure of product teams
• · Manage expectations and strategic alignment with VP, C-Level, and Booking Holdings board stakeholders through executive-level presentations and vision artifacts
• · Developed proprietary framework for cross-departmental alignment that ensures distributed teams work toward unified company goals
• · Drive decision-making on high-stakes trade-offs across craft quality, business constraints, and organizational boundaries
• 𝐕𝐢𝐬𝐢𝐨𝐧 & 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧:
• · Lead end-to-end experience design for complex products with significant ambiguity, balancing innovation with operational realities
• · Facilitate collaborative vision-building processes that leverage the strengths of cross-functional leaders
• · Establish design standards and best practices adopted across the global design community (300+ designers)
• 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭:
• · Coach designers and researchers from mid-level to senior leadership positions (including transitions to management)
• · Specialize in executive communication, strategic facilitation, research methodology, and career acceleration
• · Helped multiple direct and indirect reports achieve promotions to Senior and Lead roles

Feb 2020 – Jul 2022 · 2 yrs 5 mos

• Partnered with product leadership to define long-term strategy for ground transportation products, balancing customer needs with business goals to achieve OKRs while leading UX teams toward high-quality execution.
• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬:
• · Pivoted product direction through research insights that reshaped roadmap priorities and investment decisions
• · Designed and implemented new UX organizational structures that improved team efficiency and output quality
• · Proactively developed business cases for design-led initiatives, securing leadership buy-in and funding
• · Established cross-departmental collaboration frameworks and promoted design alignment across business units
• 𝐓𝐞𝐚𝐦 & 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞:
• · Built strong feedback culture integrating diverse stakeholders throughout design process
• · Drove quality through structured critique sessions, peer reviews, and development reviews
• · Facilitated creation of product pattern libraries that improved consistency and velocity

Jun 2019 – Feb 2020 · 8 mos

Oct 2018 – Jun 2019 · 8 mos

• Led product strategy for ground transportation products through collaborative design sprints and mixed-method research (qualitative: interviews, diary studies, usability testing, contextual inquiry; quantitative: A/B testing and metrics analysis).
• Shaped and prioritized feature sets from MVP through optimization, using data-driven insights to inform design decisions and measure business impact.

Aug 2018 – Oct 2018 · 2 mos

Aug 2017 – Aug 2018 · 1 yr

Mar 2022 – Mar 2023 · 1 yr · Amsterdam Area

• Portfolio/CV reviews, leading design teams, crafting visions, creating a strong feedback culture, working with product & engineering, interview prep, etc.
• I'm happy to help anyone at any stage in their career. If you're interested in having a chat find an open slot here https://adplist.org/mentors/miranda-slayter

Sep 2016 – Mar 2017 · 6 mos · Portland, Oregon Area

• Collaborate with Google's Jigsaw team on an upcoming Ai project launch. I worked with the developers on the application of the Ai to the user interface and how it would show on the website.

Apr 2016 – Jun 2017 · 1 yr 2 mos · Portland, Oregon Area

• When I joined the team, Cambia's customer-facing app was just beginning development in iOS. I was brought on to do the android designs following the lead of what was already built. After a few audits and design concepts, the team pivoted focus and it turned into a total redesign of both native apps with my proposed solutions. During the project, I planned and conducted user interviews and usability testing sessions, interviewed stakeholders at various levels, crafted high fidelity prototypes, and collaborated heavily with the development team to ensure feasibility of product scope.

Oct 2014 – Sep 2015 · 11 mos · Portland, OR

• Adjunct professor of User Interface Design and Advanced Prototyping

Apr 2014 – Oct 2015 · 1 yr 6 mos · Vancouver, WA

• Information architecture, wireframes, prototypes, high fidelity mock-ups, icon creation, site map infrastructure, front-end development.

Apr 2013 – Mar 2014 · 11 mos · Portland, Oregon

• Designing mobile and web interfaces. Front end development with HTML5, CSS3 and jQuery.

Oct 2012 – Oct 2015 · 3 yrs · Portland, Oregon Area

• Working with a diverse set of companies within different industries to build cohesive and lasting visual systems for targeted audiences across all touch points. Designing for emotional impact leading with the invisible design initiative.

Sep 2012 – Jan 2013 · 4 mos

• Web and App Graphics

Jan 2012 – Feb 2013 · 1 yr 1 mo · Portland, Oregon Area

• Print promotions. UI design and front end development.