Jan 2023 – Present · 3 yrs 2 mos · Chennai, Tamil Nadu, India · Remote

Apr 2022 – May 2023 · 1 yr 1 mo · Chennai, Tamil Nadu, India

Apr 2022 – Feb 2023 · 10 mos

Apr 2022 – Oct 2022 · 6 mos

Apr 2022 – Aug 2022 · 4 mos · India

Mar 2022 – Sep 2022 · 6 mos

Nov 2021 – Jan 2022 · 2 mos · India

Mar 2021 – Jan 2022 · 10 mos · India

Mar 2021 – Dec 2021 · 9 mos · India

Aug 2020 – Aug 2024 · 4 yrs · India

Jun 2020 – Mar 2021 · 9 mos · India

Aug 2019 – Apr 2020 · 8 mos · Coimbatore Area, India

• Increased website traffic from 60k a month to 140k
• Optimised and doubled signups from 200 to 450 a day
• Responsible for 2X revenue growth in just 5 months of operations
• 4X the enterprise funnel and increased opportunities from 20000$ a week to 100000$
• Grew G2 Crowd organically to 750+ reviews which resulted in # 1 position in 2 categories and was considered 3rd best software company in India
• Grew number of demos scheduled by 10X from 20 to 200 a month
• MQL went from 60 to more than 1000 a month
• Execution of ABM programs, including account selection, account research and planning, leverage ABM and digital marketing technologies, as well as measurement and reporting. Responsible for single handedly driving more than 250000$ a year pipeline from data enrichment deals.
• Set up a marketing process from scratch and streamlined operations by lead scoring and implemented marketing automation using Hubspot
• Hire, train and mentor all marketing folks including BDR’s
• Build and maintain strong relationships with internal stakeholders, including sales, corporate marketing, product marketing, and field marketing.
• Responsible for overall branding, content and PR
• Overall content strategy including blogs, social media, videos, quora, website and everything else

Jan 2019 – Aug 2019 · 7 mos · Chennai Area, India

• Generated a pipeline of $900k in the first 3 months of operation
• Execution of ABM programs, including account selection, account research and planning, leverage ABM and digital marketing technologies, as well as measurement and reporting.
• Drive personalization and scale focused on segments and personas.
• Build and maintain strong relationships with internal stakeholders, including sales, corporate marketing, product marketing, and field marketing.
• Try new and creative tactics, develop 1:1, and 1: few programs designed to penetrate targeted accounts.
• Provide data and insights on strategic accounts, as well as contacts within these accounts.
• Ensure that each activity is tracked and measured. Report on performance with a focus on pipeline and ROI. Utilize data and dashboards to inform future programs and investments.

Feb 2018 – Dec 2018 · 10 mos · Chennai, Tamil Nadu, India

• Independent Marketing consultant

May 2017 – Jan 2018 · 8 mos · Coimbatore Area, India

• Heading marketing globally with a focus on demand generation, increasing brand visibility and shaping go-to-market strategies.
• Planned and executed integrated marketing campaigns for lead generation and nurturing
• Created message guidelines for various industries and buying personas to enable sales
• Enable sales team with tools, brochures, case studies, and client-ready decks
• Planned participation in industry trade shows and executed NocSmart hosted events
• Successfully increased traffic to the website and improved organic search engine rankings
• Proposed a framework for Account Based Marketing
• Led market research, competitive analysis, and provided inputs for strategic planning
• Developed case studies, corporate videos, sales collateral, and branded solutions
• Manage end to end sales cycle till closure
• Generated 46 leads in the last 6 months resulting in pipelines worth $3,67,000

Jan 2016 – Apr 2017 · 1 yr 3 mos · Chennai

• Responsible for generating over $2 million of new revenue
• Leading Brand Management, advertising, internal communications, digital, events, Lead Generation, Content, social media, content marketing across the organization.
• Microsoft Dynamics CRM ownership from lead creation to closure
• Responsible for delivering positive ROI results like sales, revenue, client growth, from various marketing channels including brand marketing, events, client visits, email & direct marketing, SEO and PPC, etc.
• End to end campaign planning and execution which includes email, content, telemarketing, and Digital.
• Solidify and strengthen customer relationships with key executives and decision makers across all levels of Operations, IT, Sales and Finance across focused verticals
• Position, align and develop strategic OEM/ISV partner relationships with Microsoft
• Content creation and Management - Website, Brochures, Datasheets and Case studies

Feb 2014 – Dec 2015 · 1 yr 10 mos · Bangalore

• Started a Marketing Services company offering below services for Software services and product companies across NA and APAC:
• Services Offered:
• Target Database and Contacts research
• Lead Generation
• Market research and Market Outlook (Industry research)
• Competitive Intelligence(CI)
• Account profiling
• Sales support
• Key Achievements:
• 0 to $3000/month in revenue in less than 6 months
• Acquired 3 NA clients and 4 Indian clients during the first 4 months of operations
• Successfully generated over 50 leads during the last 1 year through email, social media, and cold calling campaigns
• Created contact database of over 30,000 contacts during the period
• Profiled more than 50 accounts across different verticals – more than 90% Fortune 500
• Hired and successfully managed 4 full-time freelancers to execute multiple projects
• Generated more than $4 million in revenue for my clients
• Reduced their cost of Sales by more than 70%

Dec 2010 – Jan 2014 · 3 yrs 1 mo

• Prepare Marketing collaterals which include brochures, case studies, Product, services, and corporate presentations
• Quarterly Customer Newsletter for North America and EMEA
• Complementing strategic sales-team of the assigned region (NA and EMEA) in achieving the assigned business goals
• Client team liaison on assigned client accounts, update them on the customer, distributors, market activity and Customer contacts database.
• Competitive Intelligence – Involves keeping track of marketing activities viz., Blogs, Twitter, LinkedIn, News, Press releases, Hires and Exits, Partnerships, new customer acquisition, etc.,
• New prospective companies research which includes Hi-tech vertical contact database for NA, EMEA, and APAC
• Webcast – Sending emails to prospect and customer, track the registration, presentation, setting up WebEx and follow up
• Social Media Marketing – Managing LinkedIn, Twitter and Facebook group with frequent updates

May 2008 – Dec 2010 · 2 yrs 7 mos

• Multi-faceted IT sales and pre-sales exposure viz., software products, systems integration to include -
• Prepare Marketing collaterals which include brochures, case studies, Product, services, and corporate presentations
• Complementing strategic sales-team of the assigned region (Switzerland) in achieving the assigned business goals
• Requirement analysis, solution architecture, response to RFPs/RFIs, technical presentations, etc, post the lead generation.
• Co-ordinate with multiple teams within Cosmonet e.g. Product, Strategic Sales, Operations, and Systems Integration teams during various stages of a case, thereby being the single point of contact for the customer.
• Effectively manage relationships with Partners at different levels, which involve corporate relationships as well as case-to-case engagements.
• Identify and process tie-ups with other leading ISVs / Cosmonet Solutions team to prepare bundled solutions for customers
• Travel to Switzerland for the final presentation and negotiation

Dec 2006 – Apr 2008 · 1 yr 4 mos

• We were a part of the Global Bid Management Team, which is a multi-location team. We are the Drivers and Owners of the bid process from “elevator pitch” to “proposal closure”.
• The team supports the growth and business development objectives of the company by facilitating the sales lifecycle activities in all revenue generating opportunities.
• Responsibilities include
• Collaterals (Presentations, Brochures & Case studies) and Internal communication (Newsletter)
• Registering and responding to all RFI / RFP / Client Visits
• Acting as a catalyst in the Proposal making process
• Coordinating with the Pursuit Team (Sales / Delivery / Finance / Legal / Contract Review Team / Practice)
• Communicating GO / NO-GO decisions, escalations, win/loss
• Tracking the status of the bid
• Preparation of Contribution sheets and order approval of all the projects
• Maintaining and leveraging the knowledge repository
• Taking complete ownership of the above tasks
• Coordinating with other entities and ensuring that the final deliverables get delivered in time and in the right manner.
• Managed the core presales team of 6 members

May 2004 – Sep 2006 · 2 yrs 4 mos

• Campaign Planning and Execution which includes generating leads through cold calling, e-mail, webcast, and events
• Responding to RFI’s and RFP’s for the Enterprise solutions business
• Managing Client visits
• Providing Market research support, account profiling, competitive analysis, etc.
• Build database and contact information of prospects
• Instrumental in implementing best Practices on sales force automation Siebel Upshot
• Managing partnerships with point solution HR companies
• Managed 4 member US inside sales team