Oct 2022 – Sep 2024 · 1 yr 11 mos · India · Hybrid

• Managed digital acquisition for 13 asynchronous certificate programs in healthcare, analytics, digital marketing, brand strategy, and more across 4 leading Indian institutions.
• Improved lead volume by ~290%, enrolment by ~300%, and reduced CPL and CAC by ~40–63% across categories.
• Created deep performance playbooks for each category with campaign structure, targeting layers, and creative hooks.
• Developed audience segmentation strategy using targeting like LinkedIn job titles, Meta interests, and custom intent signals.
• Optimized landing page experiences with insights from heatmaps, form analytics, and drop-off tracking.
• Collaborated with product, university, sales and other teams to localize campaigns and test price/offering communication variations

Mar 2018 – Sep 2022 · 4 yrs 6 mos · New Delhi Area, India

• Setting & streamlining end to end online channels and analytics for lead generation & reach.
• Extensively working on channels like Google, Facebook/Instagram, Quora, LinkedIn, listings platforms like MagicBricks, publications like College dunia, etc.
• Strategizing, executing & optimizing online lead generation campaigns across all Indian markets to increase lead volume, reduce CPL, reduce CAC.
• Planning & executing branding campaigns on channels like Youtube, Facebook, OTT channels - Hotstar, Sonyliv, etc, Inshorts, other social media channels.
• Creating extensive product & service awareness with the help of influencer marketing campaigns.
• Leveraging online levers to scale referral channel to increase lead volume & bookings.
• Building reporting structure & dashboards for lead & sales funnel management using tools like Power BI, Tableau, Zoho analytics.
• Handed product marketing - designing, creation & management of website, in-house apps for residents, landlords, brokers & EBIs, etc.
• Managed licensing, setup and extensive lead funnel management on CRM - Zoho for ground & inside sales.
• Managed ground sales funnel, resident onboarding, customer experience/excellence across India.
• Setup, trained and managed the Inside sales team from ground zero.
• Extensively worked on training modules and delivery with the L&D team across India.
• Managed agencies & vendors - identification, negotiation, onboarding and execution.
• Working cross-functionally on various projects with tech/product, sales, operation, L&D, legal and other teams to strengthen product & processes

Nov 2017 – Feb 2018 · 3 mos

• Ensuring end to end sales and digital marketing activities with a team of 10 members. Key Responsibilities:
• Hired, trained, managed team members. Built strategies & implemented steps to streamline the process.
• Manage all sales & marketing activities, product portfolio & positioning, pricing and sales strategy
• Maintaining week on week acclivity of website traffic through multiple SEO & SEM channels
• Expansion of brand management & marketing activities across various social media channels
• Working closely with various internal teams (Tech, Product, etc) in order to meet customer needs and satisfaction

Sep 2016 – Nov 2017 · 1 yr 2 mos

• Developing, tracking and improving digital marketing campaigns. Key responsibilities included handling:
• Search Engine Optimization & Content Writing
• o Off Page & On Page SEO
• o Keyword analysis using Google keyword planner, content creation, SEO optimization of title, headings, meta-description,
• anchor text, image optimization.
• o Promoting new content & creating back-links using different social media channels – Facebook Organic Post, LinkedIn,
• Twitter, discussion groups, Quora marketing, etc.
• o Updating existing articles to ensure ranking and search engine credibility
• o Weekly, monthly & seasonal analysis of traffic and lead funnel
• Social Media Marketing
• o Planning and executing monthly paid campaigns on different platforms – Facebook, Google Ads – Search & Display Ads.
• o Tracking conversion goals using Google Analytics.
• o Managing budget within marketing plans, analyzed and improved the strategy from time to time.
• o Handling secondary social media channels – YouTube, Twitter, LinkedIn, Instagram, etc.
• Email Marketing
• o Planning and executing email automation/induction campaigns
• o Responsible for streamlining promotional, engagement & conversion based campaigns.
• o Analyzing the success rate of the email based on parameters like open rate, CTR, etc.
• Branding & Reputation Management
• o Active brand management activities on different social media channels.
• o Reputation management across various channels – Website, Mouthshut, Quora through review collection.
• Hands on WordPress, Woo-commerce & Website Management. CRM management using tools like - Leadsquared,
• SendGrid, etc. Designing tools like Canva, Photoshop, etc.

Dec 2015 – Aug 2016 · 8 mos · Bangalore

• Handling various clients, hence understanding Client relationship model.
• Understanding the requirements of the clients and providing them with a suitable solution.
• Challenging costumers, identify an area of need and lead them to optimal solution.
• Creating a brand identity among clients
• Handling various campaign
• Train and mentor new team members, transforming them into positive revenue stream
• Improv personal skills: 1. Leadership 2. Team work 3.Technical 4. Analytical 5. Communication