Mar 2025 – May 2025 · 2 mos · Bengaluru, Karnataka

May 2024 – Feb 2025 · 9 mos

May 2022 – May 2024 · 2 yrs

• Work collaboratively with the social media & product marketing teams in planning, executing new product launch GTMs to drive customer engagement, acquisition and brand buzz.
• Develop and implement a comprehensive brand strategy that aligns with business goals.
• Conduct market research and competitor analysis to understand industry trends and identify opportunities.
• Manage all aspects of the brand identity, including messaging, positioning, and visual design.
• Oversee the creation and execution of marketing campaigns across various channels (e.g., digital, social media, PR, events).
• Develop and manage content marketing strategies to engage target audiences and build brand awareness.
• Manage and collaborate with creative agencies, vendors, and internal teams.
• Track and analyze marketing campaign performance and make data-driven recommendations for improvement.
• Stay up-to-date on the latest marketing trends and technologies.
• Represent the brand at industry events and conferences.

May 2021 – May 2022 · 1 yr

• Develop and implement a data-driven content strategy that aligns with our overall marketing goals and target audience.
• Conduct market research and competitor analysis to identify content opportunities and industry trends.
• Create a content calendar that outlines content types, topics, publication schedules, and distribution channels.
• Develop high-quality content across various formats (e.g., blog posts, articles, social media content, email marketing campaigns, white papers, ebooks).
• Manage and collaborate with freelance writers, editors, and graphic designers to ensure consistent brand voice and quality.
• Maintain a content library and optimise existing content for SEO performance.
• Track and analyze content performance using website analytics and marketing tools (e.g., Google Analytics, social media insights).
• Identify top-performing content and audience trends to inform future content creation.
• Report on content marketing ROI and make data-driven recommendations for improvement.
• Develop and execute a content distribution strategy to reach our target audience across relevant channels (e.g., social media, email marketing, influencer outreach).
• Stay up-to-date on the latest content marketing trends and best practices.
• Collaborate with other marketing teams (e.g., SEO, social media) to ensure seamless content promotion.

Jul 2020 – May 2021 · 10 mos · Bengaluru, Karnataka, India

• Developed, implemented, and managed the company's social media strategy.
• Strategised content for the organization's LinkedIn account and grew the follower base from 1.2K to 19K.
• Ran company social media advertising campaigns.
• Analyzed data to determine whether social media campaigns had achieved their objectives.
• Communicated with industry professionals and influencers via social media to create a strong network.
• Created and drafted content for Interview Kickstart's content properties, including but not limited to, emails, blogs, websites, e-books, social media, product videos, and sales collaterals.
• Contributed toward developing and executing the monthly content calendar.
• Maintained and updated website content regularly.
• Followed and implemented best practices for content optimization such as finding and using relevant keywords, etc.
• Worked and collaborated with relevant people across departments to source information.
• Managed a team of freelancers/agencies and supervised them.
• Proofread content for style, grammar, punctuation, spelling, tact, internal consistency, and clarity.
• Tracked web analytics to ascertain content engagement levels.
• Worked with designers to ensure content is informative and appealing.

Jan 2019 – Jun 2020 · 1 yr 5 mos · Bengaluru Area, India

• Brainstormed, researched, and worked with a diverse set of internal stakeholders to create original content that engaged targeted customers, connected them with the organization's vision, including thought leadership, product messaging, and unique perspectives on industry topics.
• Strategised content for the organization's Instagram account and grew the follower base from 5K to 15K.
• Developed and created content for projects including, but not limited to, blog posts, email campaigns, case studies, UX content, monthly product newsletters, landing pages, website copy, banner ads, social media, and other sales and marketing materials that encouraged a reader to take specific actions.
• Helped manage the content publishing schedule to ensure a steady flow of new and/or repurposed across the company's website.
• Worked closely with designers to ensure a cohesive relationship between copy and design.
• Ensured that all published content adhered to strict messaging and brand guidelines.
• Edited text, figures, and tables in a timely fashion for style, grammar, punctuation, spelling, tact, internal consistency, and clarity. Ensured content is written in an engaging and accessible way for the relevant audience and was consistent in terms of the tone of voice, style, and key messaging across all media.
• Optimized content using SEO and industry best practices.
• Analyzed data and analytics to increase reader engagement and retention.
• Supervised a team of writers and coordinated with freelance contributors.
• Managed own performance and contributed to building a high-performance culture

Feb 2018 – Dec 2018 · 10 mos

• Conducted secondary research to analyze various industries (such as Industrial Automation, Energy, F&B, Information Technology, and others).
• Used the data gathered during the research to carry out market, competitor, and supplier analyses.
• Delivered research findings in customized reports in PPTs and other formats based on the requirement.
• Ensured and took ownership of timely and high-quality deliverables for clients.
• Managed factual accuracy of content.
• Worked in an unstructured environment and made sense of discrete and disconnected data to generate logical conclusions.
• Understood various frameworks and models (such as Porter Five Forces).
• Coordinated with research and editorial teams.

Jan 2017 – Jan 2018 · 1 yr

• Corrected sentence structure, grammar, and punctuation.
• Ensured that reports were consistent with native English standards.
• Maintained consistency in the use of terminologies throughout the report.
• Made structural changes, including rewriting, to ensure that the content was well organized.
• Revised the document based on further inputs from the client, if necessary.
• Checked the basic format of reports to ensure consistency in layout, presentation of numbering, reference style, and graphs.
• Ensured adherence to the style guide.

Feb 2016 – Jan 2017 · 11 mos · Bengaluru Area, India

• Created travel packages and blogs for leading travel and real estate websites.
• Created holiday packages and itineraries that would engage end-users.
• Created attractive descriptions for restaurants for a mobile app that targeted a young crowd and demanded quirky content.
• Created several interesting advertisements for restaurants, hotels, shopping malls, etc., across India for a mobile app.
• Led the team to deliver content within strict timelines.
• Wrote below-the-footer content for an online shopping website.
• Created case studies for various projects.
• Created quality content as per SEO requirements for better search engine performance
• Edited articles to ensure top-notch quality before uploading the articles on the client's website.