A

Aastha Tyagi

Founder

Delhi, India9 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Doubled followers for Shashi Tharoor in two months.
  • Increased Anil Agarwal's followers from 20k to 500k.
  • Managed viral content with millions of views.
Stackforce AI infers this person is a Public Relations and Digital Marketing expert with a focus on personal branding.

Contact

Skills

Core Skills

Personal BrandingDigital StorytellingCrisis CommunicationsPublic RelationsDigital MarketingStrategic CommunicationsMedia Selection

Other Skills

Brand ManagementCorporate CommunicationsCultural and Gender PoliticsData AnalyticsEmployer BrandingFilmmakingGovernment RelationsInfographicsLeadershipMarket PlanningMarketing Campaign ManagementMarketing StrategyPerformance PoetryPublic SpeakingResearch

About

I help leaders with their personal branding. I have worked across sectors, including politics, mining, education, sustainability and more. My unique approach to digital storytelling makes my clients go viral on social media. I organically doubled Politician Shashi Tharoor's Insta followers from 100k to 250k in two months, and I organically doubled Billionaire Anil Agarwal's followers from 20k to 500k in a year (LinkedIn + Instagram). I have led on both of their most viral content pieces with 2-4 million views per post with ~90% positive sentiment. As a personal branding expert, I have a unique ability to connect the audience with the personality and formulate communication strategies that deliver on numbers.

Experience

Agni - personal branding agency

Founder & CEO

May 2024Present · 1 yr 10 mos · New Delhi, Delhi, India

  • Agni is a global personal branding agency. At Agni, we build brands for influential leaders, founders, CXOs, and politicians. By building powerful brands, we give our clients competitive business advantage through more leads, visibility on social media, and influence among the community.
Personal BrandingDigital StorytellingSocial Media MarketingCrisis CommunicationsBrand Management

Vedanta group

2 roles

Head of Communications for Chairman Anil Agarwal

Promoted

Mar 2023Feb 2024 · 11 mos · New Delhi, Delhi, India

  • Increased Insta followers from 3k to 200k and LinkedIn followers from 20k to 200k in a year, with digital mentions surging 235%, and posts getting 1Million+
  • Organically increased global and national PR by 162% with AVE $5Mil in one year.
  • Increased youth connect with features on global platforms like Oxford Union, Cambridge, Harvard, LSE, IIM and more.
  • Managed crisis communications and a big comms agency.
Crisis CommunicationsDigital StorytellingPublic RelationsSocial Media MarketingBrand Management

PR & Communications Manager to Chairman Anil Agarwal

Feb 2022Feb 2023 · 1 yr · New Delhi, Delhi, India

Digital MarketingStrategyMarketing Campaign ManagementCrisis CommunicationsData AnalyticsMarketing Strategy+7

Adopted dogs of india

Founder & Director

Oct 2020Feb 2024 · 3 yrs 4 mos · India

  • Founded an NGO that works to get street dogs adopted. Built an international team of thirty members from major Indian cities, UK, Spain and France. Successfully created and now manage processes that facilitate adoptions, outreach, and rescue work, increased social media reach by 800% each month, with over 700k views monthly, and over a million views on one of our posts.
Digital MarketingStrategyData AnalyticsStrategic Communications

Department for education

Private Secretary to Education Minister

Oct 2019Nov 2020 · 1 yr 1 mo · London, England, United Kingdom

  • Promoted in 4 months.
  • First point of contact for the Minister.
  • Provided advice to the Minister on key policy issues in Parliament and ministerial meetings on vulnerable children.
  • Devised communications strategies around top covid support provided by the govt.
  • Successfully represented the Minister's views and developed a strong trust-based relationship with her.
StrategyMarketing Campaign ManagementStrategic CommunicationsMedia Selection

The oxford union

Press Officer

Dec 2018Oct 2019 · 10 mos · Oxford, United Kingdom

  • Got appointed as Press Officer twice for two terms. Managed weekly press releases, built their social media strategy and managed media, and covered press for prominent political & public figures. Including but not limited to: PM of Malaysia, Former PM of Pakistan, Former PM of Australia.
Digital MarketingStrategyStrategic Communications

Office of dr. shashi tharoor, member of parliament, india

Communications Officer to Shashi Tharoor

Mar 2018Feb 2019 · 11 mos · New Delhi Area, India

  • Managed comms for one of India’s most prominent politicians.
  • Implemented improved ways of communicating information to the public to build his brand and promote his work more widely.
  • Produced his most watched video with over 2 million views on Facebook.
  • Worked closely with his Parliamentarian Office, Constituency Office, and trusted advocates to present a united front to the national media.
Digital MarketingStrategyMarketing Campaign ManagementData AnalyticsStrategic CommunicationsMarket Planning

Ministry of external affairs, india

Communications Intern

Dec 2017Mar 2018 · 3 mos

  • Planned & executed the social media strategy for the lead to ASEAN-India Commemorative Summit, attended by 11 HOS. Led to more than 300k engagement on summit day with 200 posts released in 2 months
Digital MarketingStrategyStrategic CommunicationsMarket Planning

Department for business, energy and industrial strategy (beis)

Communications Intern

Jun 2017Sep 2017 · 3 mos · London, United Kingdom

  • Organised​ ​learning​ ​and​ ​development​ ​sessions​ ​by liaising ​ ​with our​ ​main​ ​stakeholders, business representative organisations (BROs) for the entire communications directorate that were advertised across the Government Communications Service
Digital MarketingStrategyData AnalyticsStrategic Communications

Young european leadership (yel)

Indian Delegate at External Affairs and Development Aid Council

Nov 2016Nov 2016 · 0 mo · Brussels Area, Belgium

  • Formally negotiated among delegates as national representatives in External Affairs​ ​and​ ​Developmental​ ​Aid​ ​council​ ​at​ ​the​ ​European​ ​Parliament, and interacted with senior experts, stakeholders and decision-makers around Europe​ ​to​ ​form​ ​policy​ ​recommendations​ ​for​ ​the​ ​parliament. Specifically worked towards achieving quality education in the MENA region and​ ​improving​ ​mutual​ ​cultural​ ​understanding​ ​between​ ​EU​ ​and​ ​the​ ​region

Student amsterdam model united nations (samun)

Chairperson at Organisation for Prevention of Chemical Weapons

Nov 2016Nov 2016 · 0 mo · The Hague Area, Netherlands

  • Organised​ ​and​ ​facilitated​ ​the​ ​committee​ ​at​ ​OPWC​ ​Headquarters​ ​at​ ​Hague, Netherlands

University of exeter

International Welcome Team Member and Global Chums Mentor

Jan 2016Jan 2017 · 1 yr · Exeter, United Kingdom

  • Proactively​ ​helped​ ​new​ ​students​ ​during​ ​Fresher’s​ ​weeks​ ​in​ ​both​ ​terms and arranged the required documentation and assisted with their arrival

Youtube

Independent Filmmaker

Jan 2015Jan 2015 · 0 mo

  • I make short films and videos on mainly social and political issues on YouTube "Aastha Tyagi".

Education

University of Oxford

MSc Modern South Asian Studies with focus on Contemporary India

Jan 2018Jan 2019

University of Exeter

Bachelor's degree — International Relations with Study Abroad

Jan 2013Jan 2017

Vrije Universiteit Amsterdam (VU Amsterdam)

ERASMUS Year Abroad

Jan 2015Jan 2016

Kodaikanal International School

International Baccalaureate Diploma

Jan 2010Jan 2013

University of Oxford

Master of Science - MS — Indian Politics & Media

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