Aastha Tyagi — Founder
I help leaders with their personal branding. I have worked across sectors, including politics, mining, education, sustainability and more. My unique approach to digital storytelling makes my clients go viral on social media. I organically doubled Politician Shashi Tharoor's Insta followers from 100k to 250k in two months, and I organically doubled Billionaire Anil Agarwal's followers from 20k to 500k in a year (LinkedIn + Instagram). I have led on both of their most viral content pieces with 2-4 million views per post with ~90% positive sentiment. As a personal branding expert, I have a unique ability to connect the audience with the personality and formulate communication strategies that deliver on numbers.
Stackforce AI infers this person is a Public Relations and Digital Marketing expert with a focus on personal branding.
Location: Delhi, India
Experience: 9 yrs 1 mo
Skills
- Personal Branding
- Digital Storytelling
- Crisis Communications
- Public Relations
- Digital Marketing
- Strategic Communications
- Media Selection
Career Highlights
- Doubled followers for Shashi Tharoor in two months.
- Increased Anil Agarwal's followers from 20k to 500k.
- Managed viral content with millions of views.
Work Experience
Agni - Personal Branding Agency
Founder & CEO (1 yr 10 mos)
Vedanta Group
Head of Communications for Chairman Anil Agarwal (11 mos)
PR & Communications Manager to Chairman Anil Agarwal (1 yr)
Adopted Dogs of India
Founder & Director (3 yrs 4 mos)
Department for Education
Private Secretary to Education Minister (1 yr 1 mo)
The Oxford Union
Press Officer (10 mos)
Office of Dr. Shashi Tharoor, Member of Parliament, India
Communications Officer to Shashi Tharoor (11 mos)
Ministry of External Affairs, India
Communications Intern (3 mos)
Department for Business, Energy and Industrial Strategy (BEIS)
Communications Intern (3 mos)
Young European Leadership (YEL)
Indian Delegate at External Affairs and Development Aid Council (0 mo)
Student Amsterdam Model United Nations (SAMUN)
Chairperson at Organisation for Prevention of Chemical Weapons (0 mo)
University of Exeter
International Welcome Team Member and Global Chums Mentor (1 yr)
YouTube
Independent Filmmaker (0 mo)
Education
MSc Modern South Asian Studies with focus on Contemporary India at University of Oxford
Bachelor's degree at University of Exeter
ERASMUS Year Abroad at Vrije Universiteit Amsterdam (VU Amsterdam)
International Baccalaureate Diploma at Kodaikanal International School
Master of Science - MS at University of Oxford