Sep 2023 – Oct 2024 · 1 yr 1 mo

• Conceptualized the desktop and mobile apps for event operations—badge design editor, SDK integration for hardware printer interfaces, leading partnerships with top tech partners like Zebra Technologies, Choose2Rent, One World Rental
• Re-designed the event-day experience for check-in, participant engagement, and self-serve kiosk hardware modules

Sep 2020 – Aug 2023 · 2 yrs 11 mos

• Built and worked on the 0-1 roadmap and strategy for a B2B SaaS product as a founding PM on the team.
• Vani is the visual collaboration platform where teams create, meet, and work together.
• Managed the core product from ideation to beta, evaluated ~$17.5B emerging market, and collaborated with 20+ cross-functional stakeholders for roadmap planning, messaging, identity and access management, legal ops, and UX design
• Prioritized and built uniquely-positioned features among the competitors of creative collaboration space—reduced the customer need to use separate productivity tools
• Grew the early community and strategic partnerships with startup hubs, onboarded and personally oversaw product support (180+ teams, 400+ early users), helping teams set up product, marketing, and engineering flows in the web app
• Visualized flows and planned the Android app in parallel

Jan 2019 – Aug 2020 · 1 yr 7 mos

• Conceptualized and handled go-to-market strategies for two MarTech product launches (revamp and market expansion)
• Featured professional bylines in Digital Marketing Magazine, G2 Learning Hub, AI Time Journal, and Email on Acid, for subject pieces around the use of psychology and AI/ML in marketing.
• Structured and developed RFIs and Gartner Magic Quadrant positioning—worked with the team to get the product to rank as Visionary.
• Defined product value propositions, along with identifying new target segments.
• Started the first marketing podcast in the company, hosting experts and tech leaders from renowned global brands like Google, Litmus, Stack Overflow, The Ohio State University.

Jun 2016 – Dec 2018 · 2 yrs 6 mos

• Directed content marketing efforts across various digital channels.
• Managed end-to-end content activities around the adoption of General Data Protection Regulation (GDPR).
• Initiated and led Community engagement activities for EU, India, ANZ, UK, and the US product customers and 50+ partners across the world.
• Handled software (global) partner relations, digital adoption, implementation, and training support for MarTech products.
• Streamlined onboarding, nurturing, and lifecycle engagement, making product-led learning improve by 40%.
• Conducted competitor analysis and strategized sales collateral for increased deals across enterprise suites.

Jul 2023 – Present · 2 yrs 8 mos · Remote

• Seed Spark is an online program for early-stage entrepreneurs designed by Stanford Graduate School of Business, in collaboration with incubators, accelerators, and other organizations. As a volunteer mentor, I help with B2B, SaaS, and product management learnings for the selected founder participants and work with them on feedback and connections.

Jul 2023 – Sep 2023 · 2 mos · Remote

• Love building products? A few things I can help you with:
• ■ Transitioning into PM, presenting yourself in product interviews, channeling non-linear interests into your product career
• ■ Starting your own podcast
• ■ No-code experiments and executing ideas
• ■ Working in early-stage and post-market-fit products
• ■ Product/market research, positioning, UI/UX learnings
• ■ Anything on SaaS, product management, creator tools

Jun 2022 – Present · 3 yrs 9 mos

• Currently building The Founder's Foyer — the space where early-stage creators, founders, and builders look for all the support and concepts to grow their ideas into products. Follow TFF on YouTube - https://youtube.com/@thefoundersfoyer
• Website - https://www.thefoundersfoyer.com/
• Instagram - https://www.instagram.com/thefoundersfoyer/
• Spotify - https://open.spotify.com/show/7xov9chTGQ5F9rP5N0J78v
• Apple Podcasts - https://podcasts.apple.com/in/podcast/the-founders-foyer-with-aishwarya-ashok/id1628603555
• Newsletter - https://aishwarya.substack.com/

Feb 2022 – Jan 2024 · 1 yr 11 mos

• I mentor product enthusiasts who wish to transition or break into SaaS product roles, by helping them navigate their interests, skills, and choices. I also help them drive projects to support and validate their potential, getting them into relevant product-based roles.

May 2021 – Oct 2022 · 1 yr 5 mos

Oct 2019 – Jan 2023 · 3 yrs 3 mos · Chennai Area, India

• The Prodcast is a one-stop platform for ideating and curating product-based stories and conversations. From featuring the stars behind stellar products in our podcasts to penning down interesting tech discussions as articles, we aim to empower and encourage product enthusiasts.

May 2019 – Present · 6 yrs 10 mos

• The Harvard Business Review Advisory Council is an opt-in research community of business professionals who provide insights to shape HBR's content and enrich their understanding of an individual's perspective about ideas from HBR and the wider world of management and leadership. As a part of the Advisory Council, we take part in online discussions and surveys, share research findings, provide inputs to the HBR team, and preview the new products and content.

Feb 2019 – Jan 2022 · 2 yrs 11 mos · Chennai, Tamil Nadu, India

• LonePack is a voluntary, Non Governmental Organization (NGO), established in 2016, with the sole motive of promoting mental health wellness and raising awareness about the prevailing mental health issues. LonePack is registered under The Tamil Nadu Societies Registration Act,1975, and has 12A and 80G certifications as well.
• At LonePack, we not only raise awareness about mental health issues, but also mobilize efforts in the support of mental health. Through our social media platforms that include Facebook, Instagram, and Twitter, we encourage people across the world to share their pressing mental health issues, provide information about mental wellness, and conduct discussions about mental health care.

Jan 2019 – Oct 2021 · 2 yrs 9 mos · Chennai, Tamil Nadu, India

• Latest: #21WIP team
• Women In Product is a nonprofit organization dedicated to empowering women in the technology and product circle. I’m a part of the Chennai, WIP India circle.

Nov 2014 – Dec 2014 · 1 mo · Padi, Chennai

• Worked on an embedded system project for the quality improvement process of the manufacturing division.

Nov 2014 – Dec 2014 · 1 mo · Haddows Road, Nungambakkam and Guindy

• Worked with the regional Network Operations Centre (NOC) and research department for proper functioning of network stations across the country.